Ian R. Friendly
Analyst · Barclays Capital
Thanks, Don, and good morning, everyone. Let me begin with a snapshot of the improving trends we're seeing at the category level. As we have discussed before, input costs are up significantly for food manufacturers. In response, branded and private label manufacturers have taken pricing actions to offset a portion of the input cost inflation. Across our categories, average unit prices have increased sequentially and were up nearly 5% for the first quarter of our fiscal 2012. Food manufacturers have also built greater levels of product innovation and marketing support into current year plan. And as a result, category sales trends are improving. In fact, this improvement in category trends is quite broad based. As you can see on Slide 18, category net sale trends across all channels improved in 11 of our top 12 categories this quarter. And in aggregate, net sales for our major categories grew over 4% across all channels in the first quarter after flat performance in fiscal 2011. Now our market share performance across these categories was admittedly a mixed bag, with declines in cereal and yogurt and gains in grain snacks and soup. In total, our dollar share was down a bit in the quarter, but that's consistent with our expectations at this stage of the year. Our U.S. Retail pound volume also declined this quarter as anticipated. Some of this decline reflects our actions to reduce trade spending and take pricing, but changes in product mix also contributed to our pound volume decline. Volumes declined for some of our heavier products, including soup, canned vegetables and dessert mixes, while our strongest volume gains came in lighter product offerings like grain snacks. And while inflation required us to take moderate levels of pricing on a variety of our products earlier this year, our HMM cost savings efforts mitigated this somewhat. Slide 20 shows the current non-promoted price per serving for a variety of our products. We’re focused on ensuring our brands remain affordable, mainstream choices for consumers. As Don mentioned earlier, net sales for U.S. Retail increased 3% in the quarter, led by our Snacks and Small Planet Foods divisions. For the full year, we expect net price realization to help drive mid-single-digit growth in net sales. We'll also grow our business by staying focused on product innovation and effective marketing support. Let me give you a few examples of those efforts, starting with cereal. The U.S. ready-to-eat cereal category generates more than $6 billion in annual sales in Nielsen-measured channels alone. The improving category trends that began in the fourth quarter of fiscal 2011 have continued, with sales dollars up nearly 3% in measured channels in the first quarter. Now remember that in the first quarter of last year, category dollar sales declined due to a competitor recall and increased levels of trade promotion focused on smaller brands. This year, first quarter average unit price was higher for each of the branded cereal manufacturers and also for private label. First quarter sales for our cereal business grew 2% in measured channels. Our new items, Fiber One 80 Calorie Honey Squares, Cocoa Puffs Brownie Crunch and Cascadian Farm French Vanilla Almond Granola are all off to a great start. And we continue to see incremental sales from Cinnamon Burst Cheerios which launched in January. We had strong performance on established brands as well. Honey Nut Cheerios is America's best-selling cereal. We featured this message in new advertising, driving retail sales for this brand up 5% in the quarter. The gluten-free benefits of our Chex line of cereals continued to resonate with consumers. Quarterly dollar sales of this franchise were terrific, up 29%. And targeted Hispanic messaging drove strong growth for Cinnamon Toast Crunch, with retail sales up 8% in the quarter. The cereal category responds to innovation and product news, so we like the chances for good category sales growth in 2012. And with continued product news on many of our established cereal brands, plus bigger and better product new introductions coming in the second half, we're expecting our cereal business to show good sales growth too. Let's turn to grain snacks. Category sales totaled nearly $2 billion in measured channels alone and are estimated to exceed $3 billion across all channels. We are leading growth in this category through continued innovation. In June, we launched Fiber One Brownies. These great tasting chewy brownies contain just 90 calories per serving and are off to a terrific start. We continue to see strong sales from our 2011 launch of Nature Valley Granola Thins, another great tasting, low-calorie snack product. And our established products are performing well too. With retail sales up 16% in measured channels alone, we are very pleased with our grain snacks performance in the first quarter. And with increased levels of marketing support planned throughout the year and a strong lineup of innovation scheduled for the second half, we are expecting another year of good growth for our grain snacks business. I should add a quick word about LÄRABAR, which is helping drive the strong sales growth in our Small Planet Foods division. These are fruit and nut-based energy bars. Since we acquired LÄRABAR in 2009, we have expanded distribution and added new products. Sales for this brand are up 65% in just 2 years. In fiscal 2012, we're continuing to add new retail outlets and new products, including 2 new flavors launched this summer. First quarter retail sales increased a robust 35% in measured channels. Let's turn to yogurt. This category generates more than $4 billion in retail sales in measured channels, and growth continues to be driven by the emerging Greek segment. In fact, sales of Greek-style yogurt have doubled over the last 12 months and today make up roughly 1/4 of category sales. We've got strong levels of investment behind our Greek yogurt business this year. New manufacturing capacity came online in August. At the end of the last fiscal year, we were not able to fully meet consumer demand for our Greek yogurt. With additional capacity now online, we expect our growth to accelerate moving forward. We've also turned on national advertising support for this product for the first time. Early response has been good. Since the August 1 launch of our ad campaign, baseline unit turns have increased over 30%, and our Greek yogurt sales were up 50% for the quarter. Our media plan for Yoplait Greek goes beyond television. For example, this month we launched a digital marketing initiative in San Francisco and Chicago that incorporates social media. We've also got in-store sampling and couponing planned to bring new users to Yoplait Greek. So we're ramping up our activity in this growing segment of the market. As we've discussed before, fiscal 2012 will be a year of strong investment across our entire U.S. yogurt portfolio. Our plans call for increased levels of consumer support. We have product news on established lines, including the recent reformulation of Yoplait Original to contain 50% of an adult's daily value of calcium. We've got strong consumer marketing plans for our Go-GURT business, which is doing well in the growing kids segment of the category. We have a great lineup of new product launches, and we're expanding distribution for Mountain High Yoghurt in the Western United States. We think we've got a solid plan to get our yogurt business growing again in 2012. More news and innovation are slated for the second half of the year. We'll talk about that in the months ahead. As I mentioned earlier, product innovation is the key ingredient in our growth plans across General Mills U.S. Retail business for 2012. We've already launched 70 new items in the first half of the fiscal year, including great innovation in the freezer case. Pillsbury Scrambles and Grands! Egg Sandwiches are great new options for breakfast. Scrambles are delicious combinations of egg, ham or sausage and Green Giant vegetables. Grand! Sandwiches offers scrambled eggs, cheese and meat inside a fluffy biscuit, and all of them are 300 calories or less per serving. We've also entered the handheld hot meal segment with the launch of 3 flavors of Totino's Pizza Stuffers. These kid-friendly pizza pouches can replace a sandwich and are hot and ready in minutes from the microwave. Both of these innovations represent new product platforms for General Mills. With continued strong sales from our other recent frozen innovations, including Yoplait smoothies, Wanchai Ferry and Macaroni Grill Dinner Entrées and Green Giant Valley Fresh Steamers, we expect a good year of sales growth in the freezer case. We continue to invest in our brands to drive top line growth. In U.S. Retail, our first quarter investment in media and advertising increased 6%, solid performance against a 6% increase in the first quarter of 2011. And in the second quarter, we expect our growth in media spending to accelerate a bit, with advertising expense expected to grow faster than sales again in this period. In summary, our U.S. Retail business has started the year well, with results in line with our expectations. As we look ahead to the balance of the year, we're encouraged by the improving sales trends in our categories. Our higher levels of innovation and marketing support combined with net price realization have us on track to deliver our targets of mid-single-digit growth in net sales for 2012. We continue to expect our segment operating profit to grow at a low single-digit pace, reflecting sharply higher input cost inflation and increased levels of marketing support. I'll now pass the microphone to Ken for a review of our other 2 operating segments, as well as an outlook for the rest of the year. Ken?