James R. Meyers - Gilead Sciences, Inc.
Analyst · Matthew Harrison with Morgan Stanley
I would agree, Kevin. And just maybe one, to build on one thing you said around PrEP earlier. As Kevin had said, we already have 110,000 patients on PrEP. Nearly twice that many have ever been exposed, and again that's before what Kevin had mentioned, the deployment of a 40-person prevention specialist team. And some very targeted direct-to-patient and direct-to-provider advertising that we're going to do. I think as Kevin had mentioned, the vast majority of PrEP prescribing right now is in four or five cities where the awareness is very high. The area where HIV is, people are at highest risk of contracting HIV right now is in underserved, inner city areas. If you're an African-American MSM, your lifetime risk of HIV right now contracting it, is one in two. So we're going to have people in areas like, in epicenters, New Orleans, Baltimore, DC, Newark, Oakland, areas that we haven't been before. But also doing that through targeted advertising, and particularly trying to get at populations that don't engage in healthcare. So we'll be using social media and dating sites and Tumblr and Snapchat and things like that, that are much better, are much more I would say likely media to reach this type of population. So we are bullish on, particularly in the U.S., the potential upside of PrEP as well. And again, there was an earlier question about the payers. I think the one thing that I believe payers are starting to see is if we can reduce the – if we can prevent HIV from occurring, ultimately that's going to bring down costs of treatment. And that's a lifetime cost of treatment. So again, that's one of the messages that we communicate as well when it comes to PrEP.