Glenn J. Chamandy
Analyst · RBC Capital
Yes, sure. Look, there's lots of opportunity for us, and the integration of Anvil will happen very quickly. By the end of this fiscal year, all the wholesale volume they have, which is sold to our -- obviously, to our U.S. distributors will be fully integrated into our SRL division, and that's including manufacturing, distribution, sales. Everything will be produced and serviced out of our existing infrastructure. So we'll capitalize significantly on synergies as we go forward into 2013 on that piece of the business, as well as we're going to continue to, right away, let them lever all of our cost of raw material, dyes and chemicals, transportation, et cetera, and also provide them the expertise that they could use to continue lowering their overall cost structure. They also have a significant amount of work being performed by contractors, which are high cost. All these synergies we'll be able to help them with immediately, and we think this would be a very easy integration in terms of our facilities. And the thing about Anvil which is, I think, unique, which is -- and the reason why we looked at the company was twofold, is that the brand stands for a little bit different than Gildan. And that's the reason why we believe that our -- historically, in our own internal minds, we thought we can generate our own volume close to 70%. We think with Anvil, we can definitely grow that market share closer to 75%, because they're -- we're going to be selling products that are unique to Gildan and -- like, for example, the Organic, Recycled, the Sustainable-type products, as well as the whole brand is more youthful in terms of some of the styling in the line that they have versus what Gildan has. And they also offer distributors tear-away-type products that they can sell to large screenprinters that they can't service today through [ph] the Gildan brand. So we think that the combination of the 2, aligning our distributors with more competitive pricing under Anvil, will allow them to grow their overall market and allow us to grow our market share with our existing wholesalers. So we're very excited about the opportunity.