Lawrence Reinhold
Analyst · Sidoti
Thank you, Richard. Our first quarter 2012 consolidated sales were $913.6 million, a decline of 2% and essentially flat on a constant currently basis compared to the first quarter of 2011. Results for the quarter were driven by strong growth in our B2B operations, offset by challenges in our consumer business. Turning first to our channels. First quarter B2B channel sales were $512.7 million, growing 7% or 8% on a constant currency basis.
B2B same-store sales on a constant currency basis also increased 8% year-over-year. Our consumer's net sales were $400.9 million, a decrease of 11% and 10% on a constant currency basis compared to the prior year. Consumer same-store sales on a constant currency basis decreased 14% year-over-year.
On a geographical basis, North America sales were $615.1 million, down 5% or 4% on a constant currency basis. European sales were $298.5 million, were up 5% or 7% on a constant currency basis.
Turning to our reporting segments, the Technology Products Group sales declined 4% year-over-year to $821.9 million, or down 3% on a constant currency basis, while operating income was $8.8 million or $10.4 million, excluding special charges. Our Industrial Products Group sales increased to $90.4 million, up 28% compared to the prior year. Industrial's operating income was $8.2 million or $8.5 million, excluding special charges.
Looking at each of our reporting segments' performance during the quarter, the European Technology Products Group delivered strong revenue growth, driven by the U.K. and France, while the performance of countries like Spain and Italy continue to reflect difficult local economic environments. Bottom line results were also strong, with an increase in operating income, also driven by the U.K. and France. We were able to grow the profitability of this segment by managing our SG&A, which was down about 40 basis points. We are focused on building a more centralized organization in our European operations to create uniformity and consistency across business systems in all countries, which will drive additional efficiencies. Furthermore, we continue to add sales agents to support our growth and further evaluate expansion opportunities.
Our North America Technology Products Group's revenue performance was impacted by the challenging consumer business, offset by continued strength in our B2B operations. On the bottom line, operating income declined, primarily the result of a soft consumer business. Within the North American B2B business, we continue to add sales agents as appropriate and expect to see benefits from these investments.
Turning to the brick-and-mortar retail channel, our store count remains unchanged with 42 stores. Our second store in Puerto Rico, one of our best performing markets, successfully had its soft opening during the quarter, with a grand opening held last week.
Additionally, we closed a poorly performing store in Plano, Texas, during the quarter. The television home shopping networks remained our weakest channel and was the single largest factor impacting consumer revenue. Also, our e-commerce channels remain challenging due to the competition in a soft CE industry.
The Industrial Products Group had yet another outstanding quarter, with revenue increasing 28%, and with growth in both core and newer product categories. Margins remained strong, but we recorded a slight dip as we made investments in a new distribution and call center in the northeast. The new DC, which is expected to open in the middle of this year, will provide additional capacity to accommodate industrial's continued growth and the expansion of its sales force.
Margins were also impacted by an increase in drop shipments, which carry lower gross margins, as we continue to expand our categories. As these new categories develop and build volume, we will be able to capitalize on our supply chain model and increase margin on each step by stocking the products, or moving to private label if demand is sufficient.
At the end of the quarter, industrial SKUs totaled 526,000, up 8% sequentially and up 60% compared to the prior year. Our web business remains strong, and the Canadian website is ramping ahead of our internal growth expectations, with sales and traffic continuing to expand. During the quarter, we added an outbound sales force to our Nevada office, and we expect to continue adding new sales agents.
Consolidated gross margin rose 30 basis points to 14.3% from 14.0% last year, as we benefited from logistics cost reduction initiatives and product mix changes.
While progress was made across most of our businesses that reduced our SG&A expense, our overall SG&A grew by 1% of sales. This was primarily due to the effect of revenue declines in our North American tech businesses, which were not matched with the SG&A decreases. Consolidated operating margin was 1.2% compared to 2.0% last year. Consolidated operating margin was 1.4%, excluding onetime charges.
Special charges incurred during the quarter were $1.9 million on a pretax basis or $0.03 per diluted share after-tax, consisting of costs associated with senior staffing changes in our North American tech business, legal and professional fees related to the previously disclosed investigation and settlement with a former officer and director, and restructuring costs related to the planned opening of our new Industrial Products facility.
Pretax income of $10.5 million compared to $19.6 million in the first quarter of 2011. The effective tax rate for the first quarter of 2012 increased to 32.6% compared to 30.8% last year, primarily the result of increased projected taxable income in higher rate jurisdictions in 2012 as compared to 2011.
Net income totaled $7.1 million or $0.19 per diluted share for the quarter. As of March 31, our balance sheet included $369.1 million of working capital, an increase of $14.4 million from year end, and $111.0 million in cash, an increase of $13.7 million from the year end, reflecting our efforts to continue proactively managing our balance sheet. The current ratio at March 31 was 1.8:1. Total debt was $9.1 million.
With that, we'd like to open the call to questions. Operator?