Jim Lines
Analyst · William Blair. Please go ahead with your questions.
The restructuring is baked in, in the prepared remarks we've looked at the restructuring as an annualized savings of $3 million. During the timing of that flowing into our income statement, about two-thirds of that restructuring of savings will impact positively, and is reflected in our Guidance 2016. And in rough numbers, it's about two-third COGS, and about one-third in SG&A, on the annualized basis. Most importantly, there's two things that we -- clearly there's going to be margin trending down. And the two drivers for that are one, Management's discretionary decision to not take the easy path of aligning our capacity and cost with demand. That's formulaic; we know how to do that. To me, that would be wrong. We have a naval strategy that's taking off. We have imbedded costs in our business well ahead of revenue and corresponding profit that are necessary to be able to execute that strategy. We're not going to unwind those, but they're in our COGS, and they're affecting what you're speaking to here. Secondly, we've built this incredibly strong value-based brand. And there is immense [ph] un-priced value in how we support our customers in this down cycle. If we begin to unwind that, we begin to take the luster off of our brand that could be irreparably harming our long-term pricing power. We're electing not to do that. Thirdly, we need to have the capacity and the flexibility to be opportunistic when aftermarket orders come in. And they can be large, $1 million, $2 million, or $3 million is not uncommon. And if we strip back our cost basis to align with our projected demand, we won't be ready to do that service to our customers or take opportunistically orders. And then lastly and most importantly, we probably got a little too aggressive in the 2009 timeframe. In retrospect, we are growth-fortunate that recovery limped along, and we could build our infrastructure, and I'm not willing to limp into the next recovery because we stripped out our capabilities in our business. So one is an intentional decision by management to keep the horsepower, support a value proposition, and deal with this downturn, and this earnings for us, and that's reflected in our margins. Secondly and equally impactful is we're in a very harsh pressing environment, the scarcity of orders and competitiveness of pricing is what we haven't seen in quite some time. And we've got to step in, we are going to defend our market share, we're not going to let people enter into our core accounts. And that's going to have a short-term impact on margin, but again, that's the right decision; a discretionary decision, but it's a right decision. I'm not happy with the pullback and gross margin, but they are for the reasons that I've just mentioned, and in the long-term value creation from this business is the right call.