That's a great question, Doug and one that obviously we spend a lot of time on singing at the company. It's not just one dimension that differentiates us and even on therapy selection when we launched there are probably a couple dozen companies in the lipid biopsy space and so yes, on the surface, you could say that there's always been competition that there's always been a cut of skill. But in reality, it's really the quality, the level of performance of these products, the level of clinical evidence that supports them, really the customer service channel, the white glove service that we provide, billion in reimbursement. It really takes five or six different dimensions to earlier change a standard of care, change clinical practice in health care, as you all know and we believe that we are second to none in each one of those as I mentioned, not just in therapy selection, but really taking that same approach to these new products that we are launching as well and so yes, we're actually, I think, pleasantly surprised by how much differentiation still continues to exist with 360 versus every other product that hasn't been launched that's out there and it's no different with the Reveal. On the surface, you can say, oh, there's a bundle of companies working on MRD. But Reveal now is really the only, what we believe, truly with biopsy in the market that's officially independent that really has advantages of liquid without any disadvantage in terms of performance on customer service and customer experience and so if you think about it, they're the one company that really does spend that entire continuum of care, that has a very strong channel in oncology market. Over 9,000 oncologists have ordered access and has probably broad reimbursement for products like Guardant360 and so we're, I think, very pleased with how the market is shaping. Last thing I'll say is that competition is important because it defines markets, it brings awareness to new products and I think it really allows physicians to understand -- and clients and customers to understand really the use cases and what good looks like. It's hard to really have differentiation in terms of the performance of our products and the performance of our services without a backdrop to compare it to.