Jennifer Leyden
Management
Ron, on the revenue retention rate, yes, so there's a few things to unpack in there. I'll start with, I think, the end of your question, which is where do we see this kind of trending to or normalizing back to. And I think the answer there is that we'll start to see this over time, start to tick back up into that mid-90% range. And the reason for that is, as we're talking about that's really phenomenal subscriber growth, where we're seeing that growth, as we commented on, is really in those smaller e-commerce subscriptions. -- with a lot of that coming from brand-new customers and markets of the world that we're just starting to tap into. So with that comes, those are lower commitment, lower price point subscription products, newer customers, as you can imagine, those do come at the start with lower revenue retention rates. Now each and every one of those provides an opportunity for us to upsell and grow with the customer over time as their content needs, expand as their budgets expand. So they start off low, but that is a really nice opportunity for us to grow those customers over time. But that mix to what we're seeing to 90% now, a good chunk of that driver is that mix of growth in those smaller e-commerce predominantly new customers. The other thing I commented on there to this metric, as you know, it counts not just the subscription revenue, but revenue that these subscribers are spending outside of their subscription. So what we're seeing here is a bit of a contraction in essentially a la carte spend outside of the subscription in this period. And we think that's largely due to some of that residual impact from Hollywood strikes, some macro impacts just a contraction of budgets related to some of those dynamics. So a little bit less spend outside of subscription, which, again, as Craig just commented, we start to see those conditions improve. We'd expect to see that improve as well.