Wook Kim
Analyst · Benchmark
Thank you, Tom, and good afternoon, everyone. In the first quarter of 2026, the economic challenges continued to impact customer traffic for all restaurant businesses. Just as we began seeing improvement in January, the increase in fuel prices because of the war has reduced customer discretionary spending. This impact has been particularly pronounced for GEN as approximately 45% of our stores in the U.S. are in California, where gas prices have climbed to over $6 a gallon. This has led to decrease in our same-store sales of approximately 8.8% for the quarter, although our same-store sales decline improved from 11.7% in the fourth quarter of 2025. In our continued response to the changing economic environment, several directional changes were made at the end of 2025 and in the first quarter of 2026 through initiatives designed to improve the company's value proposition. First, during March of 2026, as part of an ongoing portfolio update, we entered into a partnership with Chubby Cattle International related to 5 of our restaurants. We will own 49% and Chubby Cattle will own 51% of these restaurants, which will be operated under the Chubby Cattle brand. Importantly, these joint ventures are far different than closing a restaurant as the locations remain open and continue generating value. The first 2 conversions took place on May 1, 2026, with 2 more scheduled for June 1, 2026, and the final conversion on August 1, 2026. This transaction created a $4.5 million write-down, but we anticipate no further liability from the deal and expect these 5 restaurants to generate strong EBITDA going forward, of which we're entitled to 49%, enhancing our overall profitability. This will reduce our loss positions in these 5 restaurants starting in the second and third quarters of 2026. Second, we also have several operational initiatives currently in progress to improve the financial results of our restaurants. A, we're adjusting our menu to streamline options in response to stubborn increases in our food cost. B, we're enhancing our incentive program with restaurant managers to drive stronger store level execution and performance. C, we're testing new Boba drinks as well as Soju drinks, which have shown promising sales during the launch. D, following 2 quarters of research and preparation, we are exploring a new digital platform to enhance our customers' online experience. In parallel, we plan to roll out our GEN loyalty program in quarter 2 and have begun accepting cryptocurrency for payments. We're also preparing to launch our enhanced e-commerce website, which will offer an expanded selection of our GEN branded products. Finally, we have made the strategic decision to slow restaurant developments to 5 to 7 openings for the full year of 2026 and have proactively suspended construction on 6 additional stores. This disciplined capital allocation strengthens our balance sheet and reduces near-term expenses. We have also initiated an AI program to drive further efficiencies and reduce corporate overhead. As a further update, our Costco gift card program continues to contribute to our brand presence with cumulative sales since inception reaching over $30 million. In October 2025, we announced the creation of a new division within the company to develop and sell CPG products to grocery stores. We started by testing our products at over 30 locations in Southern California in October of 2025, and the customer response significantly exceeded our expectations. We are now confident in an estimated run rate of over 2,000 locations in supermarkets across the country. We plan to announce a financial forecast for the CPG division at the end of quarter 2. Our retail product lineup under the exclusive GEN brand is anchored by our core meat offerings, complemented by a growing selection of additional products, spanning from beef jerky and beef chips, frozen sides, snack chips, sauces and seasonings, ready-to-drink beverages and Sojus sold under our GENJU brand. Here are our breakdown of our 56 SKUs: Core frozen meats, 6 SKUs; beef jerkies, 6 SKUs; frozen meat and sides, 12 SKUs; snack chips, 6 SKUs; sauces, and seasonings, 6 SKUs; ready-to-drink beverages, 9 SKUs; Soju, 11 SKUs. Part of the expansion of our ecosystem is our CPG placement, including Soju, with the #1 beverage retailer, the West Coast, BevMo. Our growing line up of shelf-stable Korean snacks and beverages, as previously mentioned, represents a meaningful expansion of our non-meat product catalog. These single-serve formats are well suited for convenient-driven channels such as 7-Eleven and other convenience stores, opening a significant growth opportunity beyond our core meat offerings. Additionally, at the end of May, Albertsons is launching a regional test of a full shelf-stable product lineups across 150 stores. And based on the projected numbers, we anticipate additional regions to follow. With the strength of our restaurant labor force, GEN has deployed a trained team members to local grocery stores to demo our products, which have been highly successful in driving sell-throughs. Unlike many grocery demos, which are run by outside companies with no product knowledge, our restaurant staff brings first-hand expertise that creates a dynamic sales presentation and significantly lifts product sales. Combined with our well-known GEN brand and great-tasting Korean-inspired food, this makes it easy for our staff to introduce our products to new customers. Additionally, last week, we announced the launch of our Costco road show demonstration series, a multi-region initiative, bringing GEN signature ready-to-cook marinated meats to Costco members in Oregon, Washington, Alaska and Texas. Powered by our restaurant staff, this launch marks the next chapter in GEN's growing retail presence and supports our broader phased retail expansion strategy. We anticipate this will lead to permanent shelf space. Separately, we recently announced a major milestone in GEN's retail expansion, our first direct Southern California and Hawaii Regional Costco purchase order, securing freezer aisle placement for 1 SKU of our ready-to-cook marinated meat across approximately 40 Costco warehouse locations. Importantly, this order was issued without a preceding regional road show requirement, reflecting GEN's strong regional brand presence, proven retail execution and demonstrated customer demand. We also plan to conduct road show activations within the Southern California and Hawaii locations not as a prerequisite for a placement but as demand-driven initiative to support the rollouts. By the end of 2026, we're confident in an estimated run rate of over 2,000 supermarket locations across the United States. We estimate that our CPG products could be carried in 7,000 to 8,000 locations by the end of 2027. With this expanded growth, we believe we can achieve a run rate of over $100 million in annual revenue in as soon as 3 years as we have stated previously. After accounting for slotting fees and promotional marketing estimates, the company projects EBITDA margins in the high teens. GEN's strong brand recognition is a key driver behind our retail momentum and a testament to the connection we've built with customers through our restaurants, Costco gift cards and social media. This momentum is further amplified by the Korean culture wave, including globally dominated acts like BTS and BLACKPINK, along with the expanding influence of Korean streaming, food, fashion and lifestyle, all creating measurable tailwinds for the Korean BBQ as a retail category. Korean food remains underpenetrated yet the most sought-after cuisine in the 3 food category. As we grow this business, GEN will offer many Korean food SKUs under the GEN K-food ecosystem. At GEN, we have always had a strong operating model. When combined with meaningful expansion across both core and new concepts, we're executing with focus and discipline to create shareholder value. Now I'd like to hand the call over to Tom for a detailed look at our first quarter of 2026 financial performance.