Vincent Pilette
Management
Yes. No, very good question. So every geography is important. But as you know, Norton came with a more U.S.-centric base, right? 70% of our business coming from there. And when we started as a company two-years ago, we say we have a big opportunity internationally, first, with the current product portfolio, and we did that. Then we realized that in many local countries, there's many features that are more free features and introducing, in our portfolio, the ability to manage a freemium model was important. We acquired Avira and we did a lot of testing and realized that actually combining in one country under the same roof at full-life cycle from freemium to premium to full cybersafety platform is actually working. And we were able to grow almost all line of all cohorts when we're doing those tests locally. So that has been, of course, a proof point that give us the confidence to say, hey, the combination with Avast would be definitely a fantastic, very powerful move to offer more innovation to these customers, including the commitment to the free, and that's number one. Number two is, we have seen it with Avira but also with Norton, as we continue to move more value up the, I can call it, value chain, when you look at the pyramid at the base, the basic security moving into your data being protected and your data inform a live, protecting your full live, that's an identity or multiple identities and protecting that. We can see both, of course, the value creation of the ARPU going up and then the retention actually going up along with the customer satisfaction. We started to launch more combined product AntiTrack starting at the basic with Dark Web Monitoring in many different countries to introduce the notion of that identity protection. And you'll see us more committed and going to drive that digital identity internationally. In Europe, as you know, digital identity has a decent meaning than in the U.S. And so having a presence in each region and understanding the – both the local market in a global framework is very important and we'll be fully committed to that. The third one, I would say, internationally that we have seen is once a customer gets more of that value that I mentioned under either Norton Identity or different single products, AntiTrack or others, we've seen retention improving. Some of the Avira retention improved internationally and we can see in the various countries. Every country has a different renewal rate, but they move up when they move up the value chain and become more a member of a cybersafety platform. So that gives you an idea, if you want, of the different levers we will have to continue to accelerate growth as we share best practices with our friend at Avast.