Vincent Pilette
Management
Yeah. Let me zoom out even one more. We definitely see more and more consumer moving the activities online, the pandemic has only accelerated that movement and I think a lot is here to stay. Along with that, as you know, cybercriminals are adapting and we’ve seen an increase in activity there’s. And the awareness from a consumer standpoint to have a cyber safety protection is more relevant than ever. We feel good about where we are as a company both investing as we discussed organically and in organically. We have a platform, the cyber safety integrated platform we’ve launched, Nolan 360, covering three pillars security, privacy, and identity protection and restoration. And then along with that, we said, we’re going to continue and accelerate the growth by doing three things. One is, accelerating our penetration of international markets. The second one was to, while we doubled on a direct-to-consumer go-to-market model, explore new go-to-market models, partner with companies like terrorists [ph] to penetrate Canada or explore new business models. Obviously, a membership plan was the first in the market for cyber safety. We’ll continue to build on that. And the third one is adding new functionalities. We came with some title, et cetera. When I think those three dimensions Avira plays in all three, expanding internationally, obviously, they are very strong in Europe. We were number three market share in Germany with Avira, we moved to number one and we accelerate our growth across Western Europe. And Avira to penetrate internationally, many markets will be different in asset. The second one, which you mentioned, which is the free model, going to market in different ways is very important. We have the direct-to-consumer premium model. We are doing B2B to C activities and trying to bring combined solutions to consumers. The free model for us is just one more tool in our toolbox. As functionalities could become more commoditized, we can have an offer first access for all consumers to cyber safety using some of those in a freemium model and then using the muscle of cross-selling and upselling and converting to the full portfolio over time. So it’s a way of acquiring those eyeballs, if you want an experience of on cyber safety to then later on demonstrated that -- that’s a value without spending more in marketing. And the third element is they had a few nuggets in their technology. They have very nimble and creative engineering teams and there’s some functionalities, like we mentioned, the gaming booster functioning from Bulgaria. We can integrate into our gaming additions of Norton 360. So we’ll continue to look at their capabilities from a portfolio perspective to enrich our overall experience. So that’s how Avira plays into our growth moving forward.