Yes. Scott, thanks. It's again, in the vein of early days. Right now our effort is working with our PBM partners to then present, this capability into their plan and their own client base. And so the nature of your question of, oh, what are we doing? Right now, we're working with our partners. And then over time, this question of hi, how do you educate not only corporate, the corporate clients. But probably the brokers and consultants, who are the real decision makers and influence in this? We'll again, work with our partners to figure that out. So that'll be part of the things that we'll work on through this year. And we do believe that there's more that we can and should do, not necessarily even for our own benefit, but just for the success of the product to that audience. But we'll figure it out with our partners. Then your second question on marketing. So the nice thing about GoodRx and our value prop is, if there's an individual, and we know what their condition is and what kind of insurance they have, you can pretty much map the savings benefit that, we can do to that individual, to a super precise amount. And for a marketer, what that means is, you can and should be able to hone in on audiences that, are particularly valuable in a precise way, not an incredibly one-to-one way. But we can get pretty focused on, here are the high-value people that we're going to add a lot of benefit to. So it's less about channel, per se, as much as mapping our messaging and where GoodRx shows up towards these individuals that, we just know we're going to save them $800, $1,000, $5,000, right. You can kind of do that mapping, and that's really what the marketing team's been working on. Along with this ongoing realization, or recognition that healthcare professionals, who legitimately love GoodRx. Coming in, that was one of my biggest surprise delights about what's here is, the fact that you walk into a healthcare professional's office. And whether it's a doctor, or a nurse, or the office administrator, they absolutely love GoodRx, because we're helping people get on beds, and stay on beds and get better. And so that audience is, a huge advocate for us in a supernatural way. When we look at our marketing, we're really focused on, how and where can, we help that audience continue to advocate, for us in this totally natural way.