Sonia Syngal
Analyst · Morgan Stanley
Thank you, Katrina and good afternoon everyone. I'm happy to talk with you today about our third quarter results within the context of our newly defined go forward strategy, our Power Plan 2023. As we shared with you at our investor event in October, we grow purpose led billion-dollar brands that shape people's way of life. So, what does that look like? It's Old Navy paying employees to serve as poll workers to show that every voice and action counts. It’s Gap delivering American optimism by encouraging people to stand up for one another in their Stand United TV spot. It's Banana Republic reissuing its iconic notorious necklace, and raising half a million dollars for the International Center for Research on Women to celebrate and honor the life and legacy of Supreme Court Justice, RBG; and its Athleta putting its brand mission into action with a $2 million pledge to establish the power of [she fund] keeping women and girls connected through movement. It starts with brands that stands for something. Brands with a distinct point of view that connects directly with how consumers are shopping, what they're wearing, and most importantly, how they're feeling. And in today's landscape, this means more than ever. Since the beginning, we have led the casualisation of American wardrobe were comfort, fit, and quality matter. Whether it was introducing khakis and the notion of casual Fridays to the New York Stock Exchange in the late 1990s or a modern version of Gap Khakis making the headlines during election coverage earlier this month. It's about more than just a pair of pants. It's about relevance. And since our recent election coverage, we saw a dramatic increase in online traffic and within a day, the number of straight fit Palomino, brown khakis, we sold online went up 90%. We connected with people. Together, our brands reach all ages, all bodies, all social economic brackets, all moments and all used occasions and target approximately 80% of the very large addressable apparel market. The majority of our assortment is pointed at the youth occasions that are most relevant today. And when you couple that with the scale we have across key categories, like our nearly 3 billion active business, including fleets, and our nearly 4 billion kids and baby business, we are delivering the product consumers want and need. And we deeply know and understand our customers, enabling us to make business decisions with them at the heart of it. Fueling our brands are our powerful Omni capabilities. We are ranked Number 2 in U.S. apparel e-commerce sales. We have sharpened our real estate strategy so that our stores will be where our customers want to shop today. And we have increased focus on convenience and experience and uniquely ownable, digital, and physical spaces. These advantages give us the power to deliver. This is such a unique moment in time. In a dislocated market, we are investing in growth today to drive share gains for the long-term. While we have just built our strategy, our teams have been leveraging the power of our brands, the power of our portfolio, and the power of our platform for many months now. It's showing up in our performance. Before I dive into third quarter results, I really want to thank our teams and I can't say this enough. I'm proud to see them leading with our competitive strength, embracing our new cultural imperatives, co-creating with our customers and each other, and driving for growth. Recognizing that the effects of COVID-19 are still very much a reality for our business, our customers and our communities, this has not been easy. Their belief in Gap Inc., our purpose led brands, the values of this company, and the customer we serve has been unwavering. So, let me reflect on Q3 and bring to life the Power Plan 2023 in action. First, the power of our brands. During the quarter, our billion-dollar brands leveraged their brand power to win in a dislocated market by delivering the right product at the right time, at a time when trust matters most. Each brand lead with their values and their full campaigns. They invested dollars and increased digital marketing to drive traffic, and for the first time in 10 years, all four brands were on TV and it paid off. Let me start with Old Navy, our largest brand ranked Number 2 apparel brand in the U.S. And now the Number 5 apparel retailer on a rolling three-month basis according to NPD Group. Old Navy’s results were exceptional, driving a 50% sales growth year-over-year, while also delivering margin expansion and market share growth. They did this by focusing on the democracy of style and service, leveraging promotion strategically, and leaning into brand value. Their omni-channel offerings provided superior convenience to customers by leveraging the large online channels and well-located suites. Online sales for Old Navy grew 86% in the quarter, maintaining its momentum from Q2 even as stores fully reopened. They delivered strong product performance and relevance in advantaged categories like [active employees and Twitter baby]. According to the NPD Group, Old Navy grew market share faster than any other denim brands in the U.S. in October on a rolling three-month basis. Thanks to denim America campaign focused on inclusive sizing. Celebrating Old Navy's commitment to their quality and inclusivity is, we are we campaign delivered a positive year-over-year brand impression. The Gap brand sales declined 14% in Q3. Store sales were lower reflecting our plan to strategically shed unprofitable sales as part of our fleet rationalization efforts, while online sales grew 38% year-over-year. While we transitioned Gap brand to a capital efficient and more profitable business, the team is really focused on maximizing online demand through relevant marketing, product and quality improvements, customer engagement, and stronger execution. Gap’s Fall marketing campaigns ‘Stand United’ and ‘Be the Future’ both generated positive customer response, while store traffic beat the industry average throughout the quarter. Moving on to Banana Republic, which represents about 10% of Gap, Inc. sales, in Q3 sales declined 34% and while we are nowhere near satisfied with this result, this is an 18-point improvement from Q2. As we noted during our inventor meeting, Banana Republic continues to face challenges driven by the shift in customer preference from a more formal workwear to casual in light of work from home today. With this in mind, the brand is working hard to update product assortment, prioritizing more relevant categories like lounge, sleep, active, fleece and sweaters with a reduced focus on workwear categories like tailored suiting. And last, we're extremely proud of the results at Athleta, our fastest growing brand. In Q3, Athleta delivered 35% sales growth, with September reaching the highest sales comp in the history of the brand. This has continued evidence that Athleta is on its path to double reaching 2 billion in sales by 2023. Once again, they delivered incredible online growth, supported by investments in digital marketing with traffic and net demand both up approximately 75%. They're focused on key growth categories that will help us reach new customers, which is driving a healthy reg price business and productivity gains. And their 1x to 3x inclusive sizing pilot is delivering a strong early read ahead of a full re-launch in January 2021 and will be a major growth driver for us next year. Next, I want to talk about the power of our portfolio. We acquired over 6 million customers in Q3, and our total customer file now sits at 176 million, up 15% from last year. Our customers also spent 6% more with us on average than last year. For fueling enduring relationships through personalization, infusing the voice of the customer at every turn to create product and experiences that they need and want, and this is showing up in our net promoter score, which across all channels is up 13% from Q3 of last year. Customers continue to come to our brands from masks. And we’ve updated styles and introduce innovation across the category now representing 4% of sales across the company. It is our goal to turn every customer into a loyalist. One of the things I'm most energized about is the strong launch of our multi tender loyalty program and the enhanced value this program can unlock since the rollout on September 22, just two months in, we have enrolled 3.5 million new members to double digit conversion in stores and online enrollment. We're excited to build on this as we move into 2021 and fully leverage all customer touch points to market the program. We now have more than 50% of our sales coming from loyalists, meaning they have a credit card with us or they're part of our loyalty program. This is more than double where we were able to deliver with card alone and is an important enabler to our personalization imperatives. Lastly, I'd like to talk about the power of our platform. As we shared in October, the strength of our platform, including our Omni capabilities and scale operations enables us to serve our customers the way they're shopping today, whether it's online, safely in stores, via partnerships, or combination of all three. Our agile network also allows us to be nimble as customers shopping preferences change. In Q3, we saw strong performance online, even when stores reopened, with 61% growth versus last year, comprising about 40% of total sales in the quarter and to fuel the online growth and drive site conversion, we developed new functionality this quarter to make it easier for customers to shop, including quick add to bag features redesign navigation on our mobile experience and improved usability of product review, and our product is coming to life across our site better than ever with elevated product photography that is more emotional and more aspirational. Our partnership with PayPal and AfterPay went live this quarter, with strong conversion in mobile and attractive new customer acquisition with demographic skewing towards millennial and Gen Z. Across both, we expect to deliver approximately 2% lift in revenue per visitor, compared to customers using other payment methods. I really want to celebrate the work of the digital team. I've seen a massive collaboration and acceleration of both talent and innovation as they work to deploy functionality and creative cut through, big and small to make the site more engaging for our customers. One of the biggest value drivers of our Power Plan 2023 is our real estate restructuring strategy, largely pointed at closing select stores across Gap and Banana Republic. Our strategy is rooted in moving away from traditional malls and focusing on more advantageous locations to better meet customer needs. As Katrina mentioned, the work is on track and delivering substantial savings, and will continue to do so in the future. That being said, we believe there are profitable opportunities to open stores in both Old Navy and Athleta. In fact, Athleta opened eight new stores in Q3, including their 200th store. Our stores remain a very important part of the shopping journey for our loyalists. We're making investments to deliver standout moments across our Omni experiences, whether in store, on mobile, or through one of our new capabilities like curbside pickup or virtual styling. In Q3 alone, overall net sales volume across BOPIS and curbside increased over 50%, proving that our customers are voting for convenience and safety this brings. And on November 19, just in time for holiday shopping, we've launched convenience hubs across the entire fleet of Old Navy and Athleta stores. These stations will streamline the in-store process and create a single destination to expedite BOPIS orders curbside pickups to return, reducing customer pain points and congestion at the cash register. This is one way we're leveraging our lean and advantage operations to make customer facing improvements that will also help improve operating costs across the fleet. Before we turn to Q&A, I'd like to comment on Q4. As you look at the remainder of the year, we're encouraged that according to NRF, the National Retail Federation, retail sales have largely recovered from the pandemic heading into the holiday season, which points to the resiliency of the consumer. In some ways this doesn't surprise us, if people aren't spending money on things like travel or sporting events and concerts. So, with more disposable income available, heading into the holidays, research suggests people will be more likely to buy products across our brands. Showing your love for family and friends at a time of gifting means more than ever. At the same time, consumers still face uncertainty with rising COVID cases, higher unemployment, and uncertainty around any incremental stimulus, and ambiguous operating environment that poses some risk to store operation. To head against these challenges, we are doubling down on initiatives that nurture deeper relationships and trust with our customers. We're seeing strength in key indicators, such as a 15% increase in stores Net Promoter Score versus last year, especially as customers appreciate the safety measures we have committed to, ensuring they can shop without worries in our stores, and as you've heard, our online business is going faster than it ever was, enabling our customers to purchase our products regardless of the pandemic. And to support the unprecedented channel shift online, we have scaled and deepened relationships with existing parcel carriers, and added new shipping partners. We ramped up automation and staffing in our distribution centers or as we like to call them our customer experience centers and pull forward demand to reduce pressure on fulfillment. Recognizing the increasing online shopping we have seen year to date, we have invested in having the right capabilities to address the possible surge in online demand. Big picture, I'm proud of the company's ability to improve sales performance during the unique pandemic related challenges. It's a once in a generation opportunity right now. With the holidays upon us, we feel confident in our preparedness and the trust we’ve built with our customers through strong execution and safe shopping practices. We believe in the power of our brands and that product, experiences, and capabilities we deliver to our customers will enable us to grow sales profitably and generate meaningful cash flow to invest in the long-term growth, all consistent with our Power Plan 2023 strategy. Before I wrap up, I want to share the exciting news that we have two new leaders joining our Gap Inc. senior leadership team. Asheesh Saksena will join our team this January as our Chief Growth Officer, a newly created position that will focus on executing against our strategic agenda, as well as leading growth initiatives for the future. Asheesh joins us most recently from Best Buy, where he served as President of Best Buy Health and prior to that Chief Strategic Growth Officer. He's also lead strategy and growth organizations at Cox Communications, Time Warner Cable, and as Partner at Accenture. Asheesh is an agent of change with 30 years of experience as a growth igniter. Once on board, I look forward to his assessment of value creation opportunities to ensure consistent growth for the company. And Sandra Stangl will step into the role of President and CEO of Banana Republic, as the brand continues to redefine affordable luxury. With more than 25 years of experience, Sandra is a strong creative leader known for delivering design, vision, brand expansion, and outstanding financial results. Sandra has held numerous leadership positions, including President of Pottery Barn, where she was part of a team that envisioned and launched Pottery Barn Kids and Pottery Barn Teen, as well as President of Restoration Hardware. And most recently, she co-founded with Chief Merchant of MINE, a disruptive pure-play home business. She will join Banana Republic in December. I'm pleased to have Asheesh and Sandra join the team, both strong industry veterans and visionary leaders known for driving growth through creativity. As we steered Gap Inc. in our purpose driven billion-dollar brands into the future, this gives me even greater confidence in our ability to deliver against our Power Plan 2023. With that, why don't we open it up for Q&A?