Arthur L. Peck - Gap, Inc.
Management
This is one and I know my responses on this continue to probably frustrate simply because there isn't a macro answer that makes any sense. The averages here confuse, because it is category by category, brand by brand. As to how fast we can be, we are in places now constrained not by our design process and our vendors cutting and selling, but by the logistics associated with it, whether it's on vessel or, frankly, getting it into a port and then getting it on rail or on truck and into our DCs and out of our DCs and into our store. So in some of these categories, it's why I said on the call, we're starting to look at ways to continue to chip a day, a week, whatever, off on some of these things. And, again, I would highlight on denim, it takes nine minutes to make a pair of jeans. And it takes a lot longer obviously from the standpoint of releasing a PO today to actually having that in front of the customer. I'm not predicting we're going to be 3D printing denim in our stores in nine minutes, but we see a continued opportunity here. There's not an endpoint. This is an ongoing journey. As to leveraging, we are leveraging today as a company better than what I've ever seen, quite honestly. I've mentioned some of this before, but we have converted our sourcing organization to a category-based focus versus having a variety of competing denim offices or knits offices all around the world. We've significantly rationalized and are now sharing key vendors across the company. In some cases now, we are starting to share key base cloths across the brands that can be treated differently, washed differently, destruction, laser treatment, et cetera. And so, there's a big opportunity in front of us for continuing to share. And then, obviously, sharing in terms of best practices as well, which we're also doing. And again, I know that on Gap, Gap and Old Navy have been leveraging back and forth. In Gap women's denim, we saw 13% comp and a 22% gross margin comp. And those are really nice numbers. And, again, they happened for a lot of reasons. But part of the reason they happened is because we're increasingly responsive. We're also on trend, we've got good fit, good quality, et cetera, et cetera.