Glenn K. Murphy
Analyst · Wedbush Securities
Thank you, Katrina, and welcome, everybody, to the company's fourth quarter earnings call. I want to talk a little bit about the fourth quarter and give you some color around it. I think it's important when you end a fiscal year for you to hear what I think were the accomplishments for Gap Inc. in 2012. So in the fourth quarter, we were pleased with our sales. Five comp, 10% total sales. Yes, the 53rd week was in that. But at the end of the day, when you back that out, we had a market share gaining quarter and that's what's important to me, not only for us to have good execution, to gain customers, put the product in front of customers that is right for each one of our brands, but to go out and actually gain market share. One of the areas that's worth highlighting is our online business was up 28%, and that was a very good performance by, as everybody knows, a critical part of the company's long-term growth strategy. We had a $0.73 in earnings per share and that was a 66% increase over the year before. So on the surface, those are very good-looking numbers for Gap Inc. With that said, we believe there's a lot more business to be had for us in December. When I look at the business and dissect it, and spend time with the teams after the holidays, we still have quite a bit of opportunity available to us and value to unlock between Thanksgiving and Christmas. Now the consumer patterns are really shifting and you have this big amount of business being done around Thanksgiving and Black Friday and a lot of business being done the last 3 days before Christmas. We got to figure out the 3 weeks in between. Now, we have an opportunity to do that, because we have multiple brands. Because we can play the online channel, the outlet channel, the specialty channel differently to make sure we capture as much business as possible and unlock as much earnings as we can possibly get in that 4-week period. The last thing I should mention about Q4 is the acquisition of Intermix. That's something we were just very pleased with. We love that business. There's a lot of a lot of talented people at Intermix. We're going to help them when it comes to their integration strategy, what could be their long-term growth. Early days, but we feel even better about the decision we made today than we did 6 weeks ago. Now, let me turn to 2012. And from my perspective, what were the key accomplishments for Gap Inc. in the last fiscal year? It starts, for me, and ends with product. I've been very pleased with our merchant teams, our design teams and how they brought product to life that's absolutely right on what the brand stands for, the customers they need to gain, the aesthetic and, consistently, doing that season after season. Part of that were the investments we made. Again, they were targeted. They were in key categories. Where can we make an investment that a customer is going to notice and is done in a category that is so quintessentially associated with that brand that we know we can build a business from? And we added our creative advisor role, which was new for us, to make sure that our teams were given every single chance and as much talent as they needed to be successful. We married that up with an investment in marketing. And the marketing investment was mostly in Gap brand. It was mostly made domestically. And that was all about getting the brand back to relevance, getting people to see the incredible equity in this iconic, American casual business. And the Be Bright campaign was launched 12 months ago. It's been a very good platform for the business. One of the key focuses and where some of the investment went for Gap brand was to get new customers in their stores and on online. And the way they use social media, some of the unique relationships and partnerships that Gap had, I think, was a big contributor to their performance in 2012. China continues to do very well for us. We opened up 30 stores in China in 2012. We've brought the outlet business into China. So now in China, we have our specialty business; our online business, that opened up day 1 when our stores opened; and the outlet business. What I've been really impressed was the team we built, from basically nothing 2.5 years ago. We have an office in Shanghai of talented people, a mixture of people who know Gap, who decided to relocate to Shanghai and some incredible people that we've hired locally. That team is building a business for the future. China is a cornerstone of future growth for Gap Inc. Our awareness in China continues to grow, part of that is the stores, a big part is the marketing we're putting behind that business. If you don't build a brand in China, you are not going to make it. Too many new entrants, too much competition and if you put the right marketing and stand for something and differentiate yourself, you're going to have a long term successful, profitable business. We put some new growth irons in the fire in 2012. We opened up our first Piperlime store in SoHo, to try to find the right marriage between that online business, which is digital, and the physical expression of Piperlime. We launched e-commerce in Japan across Gap brand and Banana Republic and one of the biggest accomplishments of the year for us was taking Old Navy outside of its domestic domain, where it's been in for almost 20 years and taking it on to the International stage by opening our first store up in Tokyo. And the team did an incredible job. The customer response has been great because what's missing for so many customers in Tokyo was this family brand based on American aesthetic with a value proposition. And I think that combination has resonated very well. And I'll talk about 2013 later on. Let me give you the update on our existing growth initiatives. And you all know them, our franchise business went into 9 new countries, opened up 85 stores. Our outlet business, that is now a global business, had the most store openings they've had in the last 5 years. Our Athleta division added 25 brand new stores and our online business just continued to grow globally. So when you think about it, we're doing the right thing for customers. We're bringing new customers into the Gap Inc. portfolio and family of brands with Athleta. We're using our channels to provide access to our customers online, outlet and specialty. On the other side of the coin, moving these businesses so they become a bigger and bigger part of our total revenue is great for return on capital. So this is, strategically, the right balance between what's right for the customer and what's right for our economic model. And lastly, in October, we completely restructured our business. We felt very strongly, the customer is changing, the customer is looking for a seamless experience. They see everything we do as one single brand. So in order to make sure that our structure and our strategies match up to where customers are and where customers -- more importantly, where they're going, we went to a new structure of global brands. Three global brand presidents across every geography and every channel leading our iconic brands: Gap, Old Navy and Banana Republic. That was such an important change. That was a critical part, so it introduced speed into the company. Looking at a single customer through 1 lens, and what is the right way to get more share of wallet from that customer when you have all these different choices? And one single team can do that for us. And here we find ourselves in the first month of the first quarter of a brand new fiscal year. And we've been spending a lot of time talking to our teams about where is the customer today? Where is the economy? That's important for us. Because now with a new global platform, we have choices. Where do we think that the biggest potential is for us? And the consumer, at the end of the day, we are looking at the consumer and saying, we have to continue to give her reasons to buy, more excitement. Just think of some examples last year. When we launched the Rockstar jeans at Old Navy. That was provocative. That gave her, her reason to buy. When Gap came on the fall with our marketing campaign called Icons Redefined, that gave her, her reason to buy. If you're going to win in this environment doing the same thing all over again is not a winning strategy. We have to bring more and more uniqueness, differentiation and excitement to the business. So beyond that, some big priorities for us as we look forward, one is the growth. As we look at our company. We're looking at Old Navy Japan, let's put 15 or 20 stores in there in 2013. Build on that 1 successful store and then I'm asking the team led by Stefan Larsson, where to from here? Not this year, going forward? We're going to answer that question this year. China. We're going to open up 35 stores in China in 2013. At the same time, we're going to ask ourself the question: what's the next brand going into China? When? How are we going to put those in the China marketplace? How's the team going to operate that? We're going to have those answers done this year. The franchise business is going to add around 75 stores, building on a very good year last year. More global outlet growth, more online growth. And Athleta is going to add around 30 stores. It's a step up from previous years. If you look at the company in the last 5 years, this is the most new square footage we put in since 2007. As a matter of fact, we're going to grow square footage for the first time since 2007. And the driver of that is what I just took you through, but also this is the last year of our 5-year real estate plan. Five-year real estate plan was put forward in 2008 to do what? To cut back on domestic square footage through closures, consolidations and getting rid of square footage where we just did not need. This is the last year. So here we come now in 2013 with the most openings, much more thoughtful, we're going to have less closures in 2014 as we complete the 5-year strategy this year. So I'm pretty excited, as you could tell, about what the future holds for us when it comes to new square footage, and the other area of focus for me is Omni-channel. You're going to hear a lot about that from a lot of other companies, here's all I care about: Can we get a competitive advantage? There's probably 5 or 6 components to it, and just everybody's going to get that over the next 3 years. What are we going to do different? And I really am just highly motivated by Art Peck, who took over our growth, innovation and digital team with the restructure we made in the fall and the ideas they're coming forward with, the talent they've brought in and how we're going to approach the marketplace, so the customer participates in the brands seamlessly. That's so important. Seamless experience. We have some really good ideas that are going to be launched in 2013, which we'll talk about down the road. We have to have this to win long term. Now those 2 key initiatives, the work on Omni-channel and the step-up in our growth, and that sits on top of a foundation of steady growth with consistency in our product delivery, marketing, store execution. All those components that allow the foundation of the business to positively comp in 2013 as it did in 2012. So with that said, we know that our customers have expectations of us and our shareholders have expectations of Gap Inc. in 2013. Nobody puts more pressure on themselves than we do as a company. We really were proud of what we did in 2012. We know we could do more. We know we have to do more. We know we have to make sure a lot of things that I talked to you about today get executed flawlessly. We know where it starts, with product, and we know we have to be very good at some of the other initiatives and innovation we need to have in the business in order for us to win. So with that said, I look forward to giving your updates throughout the year on our performance and how we're moving forward in the strategic plan. Let me now hand it over to Sabrina to give you an update on our financial performance for '12 and to provide you guidance for 2013. Sabrina?