Glenn Murphy
Analyst · Citigroup
Thank you, Sabrina, and good afternoon, everybody. I have[ph] a few things I'm going to talk about today before we hand it over for questions. First and foremost, I want to talk about Q1, a lot of events happened inside our business in the first quarter, and I think it's important for me to put some color around that, I then will reference to guidance that you heard Sabrina give for the full year, and then I want to come back to our strategy, and reinforce how strongly we still feel about Gap Inc.'s mid- and long-term strategic plan. So in Q1, as everybody knows, we dealt with the absolute tragedy in Japan. I was in Japan, met with our team in April, spent time with them. Now the Japanese business is, from a consumer perspective, it's going to go through a slowdown well beyond May, June and July. As a matter of fact, the consumer confidence numbers came on Japan are the lowest numbers in 7 years, which you'd expect. So this is not going to change anytime soon. We're planning our business accordingly, knowing that the consumer is not going to show up, traffic is going to be down. To that point, there's 5 stores we plan to open in Japan. In 2011, there were value stores that we will not be opening now in 2011. They're just not going to be ready. But I do want to reinforce that our Old Navy strategy to open stores in the fall of 2012 is still absolutely our intention to do that. The second thing I want to talk about is sales. We were minus 3 comp in the first quarter, which is not good performance. For the last 6 quarters, we have been either flat to positive 4 comp, up until this latest quarter. And as I sit back and take a look at it, we were just more dormant than we should have been in March as a business. We've made some adjustments in April, you saw that with a plus 14 comp at Old Navy, plus 11 comp at Banana Republic. And we've clearly met with the teams and told them that when we get these calendar shifts, which are rare, to make sure that you make the right decisions through the whole quarter and not rely too much, on this case April, which benefited from the shift. We made a change to our Old Navy marketing platform in February and March. I feel really good about the change and really the strategic thinking behind it was that the model-themed[ph] campaign we had was really rooted in fun and value. But as we've been changing our assortment, we had to make a slight shift to fashion and value, never ever giving up on the value piece. And whenever you make these changes to a platform, it's always likely that you're going to lose a little momentum, you have to make some tweaks, make sure that it's resonating with customers, that they actually start seeing the new platform in as positive light as the one that you've left. I now see that those have been made, as I mentioned earlier, evidenced by the performance in April, and I believe the team continues to make those adjustments going forward into Q2. And in the first quarter, as everybody knows, we made some changes to our organizational structure. Now the first sad decision we made was to consolidate all of our creative activity and decision making in New York for Gap brand in our new Gap Global Creative Center. Secondly, strategically, we brought together our specialty channel and our value channel and making sure that comes together under 2 leaders: Jack Calhoun, Art Peck, now control all those stores, have to make the right decisions for customers, the right decisions for the brands and the right decisions for return on invested capital. We then turned around our last month, and made some changes to our International team, consolidating 2 divisions down to one, all decision now for International business being made by Stephen Sunnucks out of London, simpler, cleaner decision-making for the overall business. And 2 weeks ago, we've made some changes to our design team at Gap Global. And those are changes that I support, needed to be made, what I'm really asking the team to do is consider what is the right structure going forward. Now that we know exactly the global potential of Gap brand, what kind of structure do we need in our design team? What is the designed operating model for the business going forward, and I've given that a lot of thought. And lastly as you've heard from Sabrina, in the first quarter, we did get lift and improved performance on our AUR. But the input costs were AUC made it difficult for us to hold onto our margin rate in the first quarter. We've been trying things in different markets, whether it's opening price points, we've been looking at promotional levels, marketing ideas to drive traffic that do not involve discounting. What I can tell you and I may come back to this at the end, I will not allow anybody in the business to compromise the long-term value proposition of each one of our brands for what turns out to be a near-term shift in our economic model. Let me talk about full year guidance. I'll be quite honest with you, I don't feel good about having to come here today and reguide. For 14 quarters in a row, this management team that's in place, have either delivered or exceeded what we said we're going to do. We've taken a business from a 7.7% operating margin to 13.4% last year. So we'll feel good about that, but the 20% increase in our average unit cost in the back half is real. And as you heard Sabrina said, it's being driven by our 2 value businesses: Old Navy and our Outlet channel. As further evidence of that, Banana Republic's increase in their cost of goods, as were forecasted right now, is going to be mid-single digit. So if that kind of performance applied to our total business, which is not realistic, given how invested we are in the Value segment, obviously, we'd have a different discussion today when it comes to guidance. Also I think you need to know that we're making changes to our assortment in every one of our brands and divisions. What is the right assortment as we stretch the assortment of our business towards more better and best price points? That alone is causing some pressure on the increasing average unit cost. It's not the driver. It's just another reason why you're seeing these 20% increases for Gap Inc. in the back half. What I can say in closing is that the recent 35% decline in the commodity pricing of cotton tells me this is not a structural issue. We said that to analysts 6 month ago, we reiterate it 3 months ago, and now we have the evidence that it's not a structural issue. So we have to make sure we are clearly concentrating and never getting off our long-term value proposition for what is going to turn out to be a near-term significant increase in our input costs, but it is near term. Lastly, let me talk about our strategy. In China, we opened our fifth store this quarter in Beijing. The 4 stores prior to that are still performing very, very well, and we're committed to doing 10 stores in 2011. Italy continues to do exceptionally well in Milan, both the Gap store and Banana Republic store and the top stores we have around the world. We should do 8 to 10 new stores in Italy. Our Franchise business, we had committed to 75 stores in our guidance. Our Athleta business, we should do between 8 and 10 stores in 2011 to fill more store. Our flagship we opened in San Francisco was performing ahead of our expectations. And lastly, our Online business has been very strong. I think that was partially driven by the introduction of free shipping last fall. It has a lot to do about the work that team is doing on mobile and other means to get our brand messaging up in the different mediums that they're using. I'm very, very pleased with what I'm seeing, not only here domestically in our Online business, but globally around the world. So in closing, I was talking to some people this weekend in the business. And I was telling them as we're going through the strategy in the direction and the work the company is doing, that without doubt, you can't ignore what is in front of us on this near-term significant shift in our input costs in the business. But it is near term, which means we are going to do everything we can in terms of managing costs, execution, product, marketing. Everything this business does has to be of very high level this year to try to offset those costs as much as we can and still deliver a respectable performance in 2011. But that doesn't change our strategy. The strategic framework that we've laid out for people on the phone, for our investors, for the Board of Directors and for our employees is still in place. We believe in it. This is just a moment in time that we're going to have to deal with to the best of our abilities and then continue to move forward. So with that said, I'm happy to take any questions from the analysts.