Charles Gillespie
Analyst · Macquarie. Please proceed
Hi, chad. Sincere apologies for scheduling the earnings call right now with the first batch of games. We'll, try to schedule it a little better next year and good luck with all your best. In terms of artificial intelligence internally, it has been a boon across the organization, and it is our theme for 2025.We've got a two-day AI-only hackathon coming up, and, the best ideas coming, that are that are going to be investigated on that are really amazing. My background as a as a technologist, and that's been instrumental here is, I've set the culture of the company to be, an early adopter of these new tools. It's benefiting us in a ton of different ways, not just the obvious areas like technology architecture and software development. And it really touches the whole business, from content to, I mean, even finance and HR see gains with this. And it's, fundamentally, it's a sense it, it's increased our capacity and our throughput on everything, which has given us a license to be more ambitious across the organization in terms of the number of new projects, new products, that we want to develop. If you think about artificial intelligence from an external perspective, as you can see from our numbers, our core marketing business, which is powered by natural search traffic, continues to grow and just had a record quarter. Furthermore, if you look at Google's revenue and the number of search queries that are still going to Google, also never higher. So, it's a pretty clear sign that this, the next wave of engagement on these AI-powered experiences is fundamentally incremental to search and not a replacement. But at the same time, I'm sure everybody has examples of how they've moved some use cases away from Google to these AI and, AI tools and LLS. But from our perspective, the high intent search traffic, the most valuable commercial search traffic has kind of been the least affected by these AI-powered experiences. And we're not getting traffic from these AI-powered experiences. We get referrals from all of them. It's small, but it's growing rapidly. The chart is beautiful. And the users of these AI experiences are highly qualified. They're presold. They've done a lot of work. They've taken the time to engage in LLM to talk about something, complex. So, by the time they get to our site, they're ready to go. And what we're seeing, again, small numbers, but what we're seeing is that these people are even more valuable than the high intense service traffic coming off of Google. When you get -- when we get traffic from an LLM, it's usually it's a citation, right? So, put some information that we published into the answer, then they say us, but they only ever cite one or two sites. It's not like Google, where there's 10. So that really plays to our advantage as the owners of the biggest brands in the space. And I think it's going to be really hard for the small affiliates and the kind of long-tail affiliates. There's not going to be whereas you could maybe make a little bit of money and position 8 or 9 on Google, like that's already hard now, and I think that's getting harder. So, it gives us a lot of confidence that we'll be positioned as a winner in this new future of incremental AI use by consumers online.