Tiger Tyagarajan
Management
Great question, Keith. So I'll start by saying when I say TAM is expanded, I'm only referring to areas that are relevant for us. So the definition of TAM that I would have is, the industries we serve, the services that we are focused on. That's our definition of TAM and that's our TAM. There's lots of other TAM that I'm sure is there. But that's not a focus for us. That TAM has expanded for a variety of reasons, some that are independent of COVID-19, and some because of COVID-19 and some accelerated through COVID-19. So, three things. One, our investments in a set of chosen service lines and this is a choice that we made about three years back, four years back, supply chain services, financial claim services, financial planning and analysis services and sales and commercial services, deliberately chosen as a follow on from our strength and finance and accounting and procurement. And then vertical services, like underwriting and insurance and claims and insurance and so on. Those services we knew was the right batch to make and we have started investing in those both organically, as well as, as an example Barkawi acquisition in supply chain inorganically. Those have really played through as we went through 2020. If you look at all four of those, all four of those have become even more important for clients to think about reimagining each of those services. So that's one. Two, the digital technology investments and analytics investments that we've done, including the experience investment of Rightpoint, again, have become even more relevant when you're talking about an acceleration of digital transformation that every one of our clients are going through. And the third is really the market and the market is basically the one that I answered Puneet's question, which is, gone are the days when someone would say, finance and accounting, transactional work, yes, I think Genpact, you can do it. And you can do it really well. Financial planning and analysis, very high-end analytics work in finance or in supply chain. It's too cold to us and it should be done next door to me. And it should be done by my people. Those barriers have really collapsed. And digital technology is actually the other reason why it's collapsing. Because if you want a client to undertake a significant acceleration of digital technology transformation, they need partners and they need partners that connect the dots between finance, order management, sales and commercial supply chain to accelerate their journey to online. And those three are expanding the market for us.