Charles Carey
Analyst · Morgan Stanley
Thank you, Mark. Lewis Hamilton secured his fifth world championship at the Mexico Grand Prix at the end of October, an outstanding achievement, which puts him on par with Formula One legend Juan Manuel Fangio and now only behind Michael Schumacher in the all-time list of championship titles. Congratulations to Lewis. We still have two more races in the 2018 season in Brazil this weekend and then Abu Dhabi during Thanksgiving. And we expect to see continued excitement and drama among the drivers, and the teams will be focused on securing final placings in the Constructor's Championship. To date, the 2018 season continues to impress in a number of areas. Live attendance, in aggregate, is up 3% year-on-year at the 16 tracks with comparable data from 2017. And we've had a great response to the enhancements such as the fan zones, merchandising track tours, hot labs, champions club, Paddock and Paddock Club. Television viewing on race day on year - year-on-year is down 5%. However, that is largely due to our move from free to pay-TV in Italy. Excluding Italy, our television viewership is up 1% year-on-year, and our Saturday viewership for qualifying is up even more. We're especially pleased with our performance in our two key growth markets, the U.S. and China where viewing figures are showing uplifts of 50% and 265%, respectively. For the digital engagement, while still early in our initiatives to upgrade and expand our digital platforms, our interactions during race week are up 31% and our video views are up 66%. And we continue to bathe for the second year, running the fastest growing sport of social media. We now have 18.1 million followers on our social platforms and counting, up about 50% on a year ago. We finalized the 2019 calendar with renewals of the Japanese and German race contracts. And with that, 2019 will replicate the 2018 race calendar in both number of races and locations. We're already looking forward to 2020 and are thrilled that Formula One will add a newly announced Hanoi race in that year. This location is part of our strategy to expand our - extend our reach and brand in Asia, and Vietnam, it's a dynamic country with whom we're excited to partner. We're in continued discussions around additional opportunities to develop the race calendar, including the previously discussed race in Miami. Speaking of which, we held our fourth and final fan festival of the year in Miami which overlapped with the U.S. Grand Prix in Austin in October. The fan festival featured a live car rundown Biscayne Boulevard, which attracted an estimated 80,000 spectators, which was featured heavily in social media. The weekend kicked off with an amazing stunt by Red Bull with an F1 car driven by F1 commentator and former racer, David Coulthard doing doughnuts on top of the high-rise. If you haven't seen this video, I encourage you to seek it out. As we look toward the 2019 season, we will continue to host fan festivals as a way to engage and attract fans and build the F1 brand and currently anticipate expanding our fan festivals in 2019. We made further progress in our other main commercial areas. On the television part of the business, we completed additional renewals that met or surpassed our target in both free and paid television platforms and include digital opportunities. We know that offering compelling content on multiple platforms is key to reaching our existing fans and attracting new ones. For our nascent OTT product, we launched a mobile platform in September, which further enhances the offering, and we look forward to a full commercial launch in 2019. We will continue to improve the product and content offering in the off-season and over the coming years, but early response since our mobile platform launched has been positive. We just completed the second event in the F1 New Balance Esports ProSeries in which drivers race on F1 - 2018 the official game of the FIA Formula One World Championships, which was released on August 24. This year, nine of the Formula One teams have entered teams, giving the drivers a once-in-a-lifetime opportunity to race with the backing of some of the most prestigious names in motorsport racing following an intensive qualifying and draft process. The two events have been stream live via Facebook and broadcast globally on selected TV networks. Our Esport events this season have accumulated over 67 million impressions and 13 million - 13.1 million views on social media, about double what we were - where we were the same time last year through the semifinals. We look forward to the grand final later this month where the winner will receive $200,000. Regarding sponsorships. On our last call, I talked about our philosophy on how we approach both new and existing sponsors and the focus on building a broader array of offerings to service the needs of our partners and provide a real connection with our fans and sport. On this call, I'd like to focus on the many wins we've had here in 2018, some of which include renewals of existing sponsors, DHL and Emirates with multiyear deals and expanded offerings; our first ever regional sponsorship deal with Petronas, partnership with Amazon Web Services; entering into sponsorship and data rights commercial partnerships with ISG to produce an F1 betting offering and enlisting New Balance and Fanatics as sponsors of the F1 New Balance Esports ProSeries. I'd point out that many of these deals were done during 2018, and we look forward to receiving the full benefit of these new contracts in 2019. Sponsorship will be a continued area of focus in 2019, and we will enter the year with great momentum. The F1 value proposition to sponsors will continue to strengthen as we expand and tailor the offering, grow the fan base and reach new audiences. We continue to make progress on the motorsports side of our business to improve competition, action and unpredictability. We've agreed on changes to the aero regulations of the cars will be introduced in 2019, which should lead to an increase in overtaking and build excitement on the track for next season. The unpredictability is amplified by a number of changes to the driver lineup going into next season with Fernando Alonso retiring; Daniel Ricciardo moving to Renault; Pierre Gasly his place at Red Bull alongside Max Verstappen; Charles Leclarc heading to Ferrari and more. We're eager to see what this next season has in stored, and we're focused on the larger list of sporting regulation changes to further improve the sport for our drivers and fans. I'm often asked about the so-called Concorde Agreement, and we are making progress regarding the broader set of changes to cost structures, revenue distribution regulations and governance. We're constant constructive discussions with the teams, and at the end of the day, our interests are aligned. We agree on the long-term objectives and we're working towards finalizing the details for the 2021 season. Our team is busy working on all of these initiatives. With the majority of our hiring for corporate functions complete, we now have the organization largely in place and will continue to build and grow Formula One for long-term success. Now I'll turn the call back to Greg.