Chase Carey
Analyst · Bank of America Merrill Lynch.
I guess I probably wouldn't comment on the EPL. I'm a Board member at Sky so I don't really think it's probably my place to comment on something they were involved in. so I guess I can comment a little bit, more broadly on the TV market as a whole, not and actually certainly it's not specific to the UK. Like in many ways TV values first and foremost are based on competition. One we've experienced that already in some of our goals [ph] where you've got competition and realistically two can be great, if you don't need necessarily five. Where you've got competition for rights. You can see the value in the underlying rights. There's some markets that you still have pretty weak competition and obviously that affects the marketplace. It is our belief that competitions could increase particularly on the digital front. Although I think the digital players feel like they're close to probably maybe half step away from really getting deeper into the live event businesses, but when you look at who they're hiring, what they're hiring, capabilities they're building. They're all pretty good signals and they all want to be, they all want to talk and so, I think - got to make that judgment, but I think the judgment for potential increased competition particularly coming from the digital world. I think portents pretty well for the value of these events. You can see the value, the events today and markets where you have competition, you get real, you get significant increases in value, that competitions ebbs and flows. There are obviously other factors, within a sport. You've got to make sure the sport delivers, so you want to be presenting the sport better, increasing the fans, increasing fan engagement, so we're doing all that. you also want to create choices, we talked early [indiscernible] so I think if you go into the video marketplace clearly us having the ability to grow in multiple dimensions whether it's free, pay, web-based, over the top, all become tools you can use, you mix and match as you sort of get a sense of what that opportunity is, so I think developing those opportunities, getting sport to where it should be and ultimately underlying competition which I think is probably the lead factor. Are all forces that will impact the value of key rights? I think these key rights are uniquely valued in the marketplace but you can look at various markets and where the competition is changed taking Italy, where Mediaset isn't competing for rights the way they were a couple years ago, it effects what happened in that marketplace, when you've got viable competition in another market, it has a much different impact. So I think those to me are - the factors that you look at and you try to make judgments about and evaluating what's the potential value of our underlying rights, if we deliver a product that lives up to its potential.