Chase Carey
Analyst · Vijay Jayant with Evercore ISI
Yeah, I mean, I guess first just the mindset. In many ways I think the sport has not been you know, has been underserved by a perpetual very short term focus. So it really hasn't had a strategic plan in place or an attempt to invest or look where you could be. And one of the things we've been very clear is, we care a lot more where we're going to be in three years than three months. So that doesn't mean we're not doing things in the next three months, but you know, sort of use 2020 as a marker, we think we can really take the business between now and 2020 to another level and I think that's priority one. And obviously there will be steps you know in every place as we go along. Probably some of the lowest hanging fruit is probably an area like sponsorships where really you know we've just taken sort of inbound calls. You know we have a list of categories as long as your arm that we don't sell into. I mean some that you know is really quite surprising we're not in like technology and communications for a sport like ours, that's probably more identify with technology than any. We have half our race sponsors, race type title sponsorships that aren't sold. So sponsorship is an area that this year is pretty baked because we didn't really - the transition didn't occur until less than two months before the season started. But we’d expect to move pretty fast there and there again there's a lot of interest and a lot of categories that we'd certainly move into TV contract all come up at once, but again a little bit as Greg said, you know, we will. Certainly some are coming up and I think we probably actually believe we've got a couple of bites at this just as we continue to market the sport and create more excitement and action around it. And there are - and then there - really it’s a list of opportunities that aren’t sort of like what I call the big three. Some move fast like hospitality, I mean we really today probably only achieve our goals in hospitality or take advantage of the opportunity hospitality and really two or three of our of our events gaining - getting places we’re not in, merchandising, we still - some merchandise like it's 15 years ago. There are a lot of areas that are important to us. I think I mentioned in the early comments OTG that would probably take a little longer to develop, but I think it’s tremendously important area for us as we – if you really think about the fans we have around the world very well-educated fans, wealthy fans and a sport that's so rich in data and information and some really great hardcore fans. So creating a package, a subscription package for the strongest Formula One fans we think is a tremendously important opportunity. There are geographies that you know the clothing are just upside to us. Big countries like China and the US, you know we're really just scratching the surface. And so connecting with those fans, claim [ph] that digital is actually some of the digital connections already have you know indicated the opportunity that exists, it will take time. The US and China are going up the drive business in a year or two. But I think we'll get visibility between now and sort of 2020 to really have a paint a better picture of that opportunity. The race calendar again, our probably first focus is making the 21 races we have as strong as they can be. We talked about them being bigger events and maximizing things like hospitality. The high end customer is clearly more and more important at these live events. So we are we are focused on that. We have not really targeted a number of a races. We know there's an opportunity to add them, but we want to engage more with teams before we get into the specifics. But been tremendously encouraged, I think as I said a couple of minutes ago about the breadth of interest from around the world of locations that want a lot of horse races. So you know on the one hand probably the area of our business that's probably a bit more mature today is the promoters side, but the breadth of interest from players that, from locations that know what it takes to host a Formula One race, I could fill a page with the number of locations that have asked to meet and discuss the opportunity to host a Formula One race. So it is I think it speaks well to our ability to continue to take advantage of the global appetite for this sport and the excitement for this event and as we make the event, as we make the event better and improve the sport on the track, we think all those things just add fuel to each of those initiatives.