Micha Kaufman
Analyst · J.P. Morgan. Please go ahead
Thank you, Jinjin. Good morning, everyone, and thanks for taking the time to join us on the call today. 2019 was a fantastic year for Fiverr. We delivered three consecutive quarters of consistent and strong financial results as a new public company. This exceeded the aggressive goals that we set at the time of IPO. For the full year, revenue grew 42% year over year and our EBITDA margin improved by nearly 1,100 basis points. This is even more impressive when we consider the pace of our product launches throughout the year and the scaling of operations as a public company. Fiverr is a company that delivers on its promises and we have a solid business model with high levels of consistent buyer behavior. The freelance economy is growing rapidly around the world. Fiverr is enabling and harnessing this momentum. Our business model is seen as a simple and beautiful 2-sided marketplace. We are a technology company at core and we had an amazing year of product innovation in 2019. From Fiverr Learn, which directly connects learning with work opportunities, to Fiverr Studios that enables virtual collaboration among our skilled freelancers, to the recent Fiverr Logo Maker that puts the power of AI into the hands of our design community. We made some bold strategic bets that reimagine how work can be done on our platform. User response to these initiatives has been strong, and you should anticipate continued innovation from Fiverr in the years ahead. Our continued investments in quality, matching, and improving the buyer and seller experience has also paid off. This accelerated momentum in the second half of the year. We also executed well against both our category and international expansion strategies. During the year, we launched over 100 new categories and 7 new industry stores. This served as a strong engine for pushing top-of-funnel growth, and it provides our existing customers with many reasons to explore our new options and return to buy more. During 2019 we expanded our team’s footprint in the UK and in Germany. Our market-base has always been global, however, having a team on the ground that executes localized products and marketing strategies, combined with our enhanced ability to transact in multiple currencies puts us into a completely different level and we are already enjoying these benefits. As we kick off 2020, we will continue to execute on our growth strategies, growing our buyer base, going upmarket, expanding categories, innovating our products and international expansion. We are currently focused on several areas that we are very excited about and I would now like to highlight a few of them now. First is international expansion. Until now, our website was only in English. But that is changing. A few days ago, we launched our first 2 localized sites, de.fiverr.com for German language speakers, and es.fiverr.com for Spanish language speakers. This is just the beginning. What we plan to do next is to convert all user-generated content, including Gig listings, as well as the seller experience. We are also going to start optimizing localized marketing to become more efficient and effective in driving local adoption. Localization is a long-term investment for us, and we are super-excited about the potential market opportunities beyond the U.S. user base. I’m happy that we were able to roll out these 2 new languages ahead of what we promised. Next is going upmarket. Today Fiverr has over 2.4 million active buyers. The majority of whom are entrepreneurs and very small companies, with 15 employees or less. There are over 30 million SMBs in the U.S. alone, so we are barely scratching the surface. As with many disruptive technologies, we see a natural path of adoption from the bottom up. Small businesses are typically more cost conscious and are naturally early adopters who take advantage of new technologies first. As we go upmarket, we want to expand our addressable market and extend our reach to the next tier of users, which we define as organizations of up to 200 employees. We have invested in tackling these new buyer segments with products such as Fiverr Studios, which help accommodate larger projects; Team Accounts that allow larger teams to collaborate on Fiverr; Fiverr’s VID program, which provides dedicated support for our high-value buyers; Industry Store that grows awareness among business users, and targeted performance marketing campaigns to acquire these business users. All of these products and marketing investments are geared toward growing market share among larger businesses, without the need of a sales force. And you should expect to see more of this theme throughout 2020. The next initiative, I would like to highlight is Fiverr’s technology infrastructure. Fiverr’s mission is to change how the world works together, and our marketplace is evolving from a simple transaction platform to an ecosystem of products that bring businesses and freelancers together. You’ve already seen us releasing products like Learn, and.co, and ClearVoice to our marketplace to help our buyers and sellers become more successful. In 2020, we will invest in strengthening our core infrastructure, so we can unlock our data assets, innovate even faster, and create more synergy among our products. You will see continued investment in proprietary quality, search, and catalog technology. You will also see us investing in personalization and recommendation engines. And finally, we have made strong internal progress on promoted listings. This will be the first time we give our sellers a tool to proactively promote themselves on our platform. It is something our sellers have requested for a long time and we believe they will be excited about the product as well. We are taking sufficient time to make sure we get this right from a user experience perspective, and I’m happy to announce that we will be rolling out the beta for promoted listings in April. The rollout of the beta of this product will be an important step in the evolution of the Fiverr marketplace. To sum up, these investments will allow for continued growth, enable more rapid international expansion and the development of new technologies in automation, advertising and collaboration. I’m very excited about 2020. We expect another strong year of growth and progress towards profitability. I look forward to our next call and to sharing our progress with you. We look forward to seeing many of our investors on the road and at the JMP Securities conference in San Francisco next week. With that, I’m going to turn it over to Ofer, who will share with you a few highlights and our financial outlook for 2020. Ofer?