John Janedis
Analyst · ROTH.
So I'll give you a little more color on fast, Darren. So for context, I think in the third quarter, our fast as a percentage of ad revenue nearly doubled sequentially. Not that it's a huge number, but it certainly is trajectory wise, looking good. From the perspective of the fast channel, as you are correct, we ended the third quarter at 60. As you saw in the release, we have added to that in October. And we'll see where we end the year, it'll be plus or minus 100. But if you don't get there, by the end of the year, which I think we have a decent chance to do, we'll be there early in '24, or '23. And the runway there remains, I'd say pretty large. Yes and Darren just to add, strategically, why this is important, I'll give you a more -- some more color on that, you have all of these plus services continue to try and migrate customers from bundles, into their own services. And so what we decided was continuing to add fast channels allows us to also push consumers to channels where we actually have more inventory. So just to give you a sense, for the third quarter, about 3% of our viewership was on fast channels. So, what this also allows us to do is to create better leverage for ourselves when we start to negotiate deals. And over time, we obviously have more inventory in the fast channel. So this is something that we're going to continue to do. And so to create two things, one more leverage when we renew some of our entertainment deals. And then on the opposite side, it should also be able to help us drive more ad revenue, albeit at lower CPMs, but still, really allows us to sort of leverage all of the data capabilities and addressability that we're developing now. So we're very bullish, one on the ads business in general, number two, on our ability to keep people engaged on the platform.