John Janedis
Analyst · Clark Lampen with BTIG
Yes, I'll just add to that. I mean, there are some, there's some noise around the World Cup this year, which we've never experienced in the past, as you know, it's now coming into the fourth quarter. And that also has to compete with NFL and college football. Moreover, if you think about just time zone wise, these games are not in Primetime, so they'll probably be a resume somewhere around 10 am. So that may also have some impact. So, but we do anticipate that, consumers will choose Fubo over competitors during the World Cup. And so we're certainly excited about that. And we'll follow that very closely. And the teams are prepared to take advantage of any organic traffic that comes in. As it relates to gaming. I'm very upset about gaming in general because I do believe in the thesis. More importantly, we had about seven to 10 days of work in New Jersey, where without any marketing or really any activity we saw, daily and weekly upticks in new accounts related to watching Fubo channels on the platform. So I think that our goal was to launch and start to tweak as we do, improve the funnel. And so the good news is that, the technology is available. And when we decide, who that partner will be. And obviously, we want to make sure that the economics make a lot of sense for us, we'll continue to develop that product for third quarter, it might initially start with one and maybe down the line years from now, two years from now, we might decide that it might be best to just create more of a market auction type environment, for gaming. So what we'll have to see, but it's touch and go at the moment. But again, I still believe that this is probably the best thing. And you should also think about and maybe this is probably a good segue into why we thought about this. Initially, if you think about subscription businesses, we're not just a streaming platform, we acquire subscribers with a sack, that's we'd like to say it's between 1x and 1.5x. And so the whole point of acquiring customers is to be able to sell them more and more products and really sort of drive that relationship, which is where the gaming piece came in. Obviously, there are other things that we're also thinking about in those terms, relative to a streaming platform, which really doesn't have a business model long-term, because you really -- you can't spread the acquisition costs over just one single product. So I think that we probably changed our mindset a little bit. And we'll be thinking more about how to leverage our base and drive incremental revenue, ARPU, and margin, by way of working with third-parties. But in terms of the thesis, I actually think, more so now that this was actually a very good idea. And just to remind everyone, I know, there's going to be some negative feedback on shutting this down. But the reality is, when we announced that we wanted to do this, the 30-year fixed rate was somewhere around two and three quarters, right? And today, I think, as of yesterday, the 30-year was 7.2%, or something like that. So the market has completely changed, and the calculus that came into that decision-making process back then and the cost of capital obviously has changed drastically in a very short period of time. But again, I think we'll be able to take advantage of one the data that we already have, and also some of the technology that we've developed. And also we're going to continue down the path of interactivity. We said all along that we want to differentiate our products, and make it more for whether customers are interested in the lean back experience or a lean forward experience. So we're very focused on that. We're leveraging our data. And again, just the fact that we received this the great distinction of from JD Power really highlights the fact that we're onto something big. Last thing I'll mention is that, I do think that we're getting close to an inflection point, similar to Spotify a music, where there is no path forward for most companies in the streaming space. You cannot make money over the long-term, only because, again, our business is about spreading subscriber acquisition costs and selling more products, whereas media is really about lifetime value. And I think the NFL has really proven when you have a very small TAM, relative to the global TAM, how you slice and dice and cohort customers and create products for consumers up and down the demand curve, whether it's Sunday night broadcast, the Thursday night football, an NFL red zone, NFL plus product. So I really think that as companies start to change the way they think about profits. And as the market changes, I think we're going to be in a really solid position to drive significant customer value. And equally noteworthy at this point, I would say, probably strong opportunities for media companies to monetize their content. So again, we're very bullish in general.