John Gibson
Analyst · Ascend Wealth Advisors.
Well, John, that's a great question. It turns out the history of this company was it was founded on green chemistry. And probably when people were mostly giving it lift service and weren't taking it seriously. But with that same major independent this morning, we covered ESG, where the the E is really big, and they would define it as clean air and clean water. And so that's really an important thing to remember. Less and less in this industry, people are going to talk a about climate change, but they are going to focus on the environmental aspects of clean air, clean water, which means reduced flaring and the elimination of toxic chemicals in any aspect, whether it be production chemicals or completion chemicals, et cetera. So what about us? Well, we've already have those product lines. And in fact, we made a sale of clean, green chemistry in California here. Wasn't too big, but it's indicative of the fact that we can deliver that chemistry now. I think one of the challenges we have is we really need to get more aggressive on the marketing of that and talking to customers about it even this morning with the customer we were meeting with, one of the things that they told us, which I think is fascinating, is that they have created a clean air, clean water fund and so if the cost of implementing that technology exceeds what it is to use the less desirable, more toxic chemicals. And I've got to give an example like xylene which is significantly more carcinogenic, then we can move in with terpene based solutions or other solutions, replace that, and they'll actually subsidize that in order to get their own operations people to begin to deploy greener chemistry. And so, I'm excited about the fact that our customers are taking it seriously. And it's no longer a lip service. This is an industry that I think is aggressively moving forward, not in marketing, but in actual dedication to being more environmentally better environmental stewards, and that's happening. And so I think that's going to bode well for us. We have to market and the chemistry we have is there. It's just a matter of us talking to customers, blending and sending.