Earnings Labs

Frontdoor, Inc. (FTDR)

Q3 2024 Earnings Call· Mon, Nov 4, 2024

$61.65

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Transcript

Operator

Operator

Ladies and gentlemen, welcome to Frontdoor’s third quarter 2024 earnings call. Today's call is being recorded and broadcast on the internet. Beginning today's call is Matt Davis, Vice President of Investor Relations and Treasurer, and he will introduce the other speakers on the call. At this time, we'll begin today's call. Please go ahead, Mr. Davis.

Matt Davis

Management

Thank you, operator. Good morning, everyone, and thank you for joining Frontdoor's third quarter 2024 earnings conference call, and a special thank you for joining the Monday before the election. Joining me today are Frontdoor's Chairman and Chief Executive Officer, Bill Cobb, and Frontdoor's Chief Financial Officer, Jessica Ross. The press release and Slide presentation that will be used during today's call can be found on the Investor Relations section of Frontdoor's website, which is located at located at investors.Frontdoorhome.com. There is also additional detail about our Frontdoor brand at frontdoor.com and in our new mobile app that you can download in the App Store and at Google Play. As stated on Slide 3 of the presentation, I'd like to remind you that this call and webcast may contain forward-looking statements. These statements are subject to various risks and uncertainties, which could cause actual results to differ materially from those discussed here today. These risk factors are explained in detail in the company's filings with the SEC. Please refer to the risk factor section in our filings for a more detailed discussion of our forward-looking statements and the risks and uncertainties related to such statements. All forward-looking statements are made as of today, November 4th, and except as required by law, the company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. We will also reference certain non-GAAP financial measures throughout today's call. We have included definitions of these terms and reconciliations of these non-GAAP financial measures to their most comparable GAAP financial measures in our press release and the appendix to the presentation in order to better assist you in understanding our financial performance. I will now turn the call over to Bill Cobb for opening comments. Bill?

Bill Cobb

Management

Thanks, Matt Davis, and good morning, everyone. I want to start by highlighting our dramatic improvement over the last two plus years. When I came into the business in 2022, our gross margins were at an all-time low of 43%. That has changed. Today, we are increasing our 2024 gross margin outlook to about 53%, an all-time high. Not many companies can show an over 1,000 basis point margin improvement in such a short timeframe. Turning to Slide 5, we delivered record financial performance in the third quarter. Revenue increased 3% to $540 million. Gross profit margin expanded 550 basis points to 57%. Net income grew 40% to $100 million. Adjusted EBITDA grew 29% to $165 million, and we have used $119 million to repurchase 3.2 million shares year-to-date through August. And probably the best news of all, as we'll show you shortly, our marketing and discounting efforts are working. The DTC customer count actually grew in the third quarter versus the second quarter, and we're now forecasting that our ending 2024 DTC customer count will be in line with a year ago. This is the progress we have been working toward. While we are very pleased with the recent trajectory of the DTC business, growing our home warranty customer base continues to be our number one strategic priority. Our other key strategic prior priorities are to expand our on-demand business and to close the acquisition of 2-10 Home Buyers Warranty. Speaking of the acquisition, our integration team continues to work with 2-10 to prepare for a smooth transition. The regulatory approval process is nearing completion, and we are now just waiting for approval from California. Bottom line, the acquisition remains on track to close in the fourth quarter. Okay, so here's how I'm going to lay out the next…

Jessica Ross

Management

Thanks, Bill, and good morning, everyone. I want to start with a clear message to all of our stakeholders. Frontdoor's financial position has never been stronger. We delivered another exceptional adjusted EBITDA beat, we increased our full-year outlook for the second time this year, we are generating a record amount of cash, and we remain focused on returning that cash to investors through Share Repurchases. Specific to our third quarter financial summary on Slide 15, you'll see that revenue increased 3% versus the prior year period to $540 million. Net income increased 40% to $100 million, and adjusted EBITDA increased 29% to $165 million. Let's take a moment to review our third quarter revenue, which landed at $540 million versus our guided midpoint of about $537 million. This is a beat of almost $3 million. Now on Slide 16, you will see gross profit increased 14% versus the prior year period to $306 million, and gross profit margin improved 550 basis points to a record 57%. Let's now move to the adjusted EBITDA bridge on Slide 17. Starting at the top, we had $17 million of favorable revenue conversion, driven by a 4% increase in price over the prior year period. This was partially offset by a 1% decline in volume. As a reminder, this includes the impact of lower home warranty volume, which was partially offset by an $11 million increase in non-warranty sales. Turning to contract claims costs, which decreased $21 million. This was primarily driven by a lower number of service requests per customer, a transition to higher trade service fees, and continued process improvement initiatives. Let's now take a moment to unpack each of those. Third quarter customer incidents rates were some of the lowest that we have ever seen, primarily due to three reasons. First,…

Operator

Operator

[Operator Instructions] Our first question is coming from Cory Carpenter with JP Morgan. Your line is live.

Cory Carpenter

Analyst

Thanks, and good morning. Bill, I wanted to ask you about the AHS app launch. Just how do you plan on marketing and rolling that out? Any details you could provide? And then bigger picture, how do you see this impacting your business over time? And then I have a follow-up for Jess. Thank you.

Bill Cobb

Management

Okay. yes, we just rolled it out. I hope you downloaded it, Cory. It's a member-focused app. So, this is really designed to appeal to our members. It's all about our user experience. It's enhancing our user experience. I mean, there are some downstream benefits that it makes our service request process more efficient. People can deal directly through the app as opposed to always having to pick up the phone. So, there's a lot of benefits that come from the user experience, and I think it's a modern brand move. It also can be the catalyst for further enhancements that we'll have down the road. So, in terms of marketing it, we will be starting by, if you will, marketing it to our existing members. And then as far as broader communications, I mean, I think you'll see it in action. I don't think we'll just necessarily announce we have a new app, but it's going to be part of our overall brand character, our brand image. So, we're excited about what it can do for our members, and I think the modernity look it'll give us broadly, will help us to drive hopefully additional members.

Cory Carpenter

Analyst

Thank you. And then, Jessica, just on the - you mentioned in your prepared remarks that you're initiating a mid-single-digit percent price increase, I believe. Could you just expand a bit? Is that across all your channels or certain channels that you're targeting and kind of how you expect that to roll through the P&L in 4Q next year? Thank you.

Jessica Ross

Management

Well, Cory, with - no, thanks, Cory. With our price increases, those are really focused through the renewals channel. So, hopefully that answers your question. We roll those out through the renewals book.

Bill Cobb

Management

Yes, because real estate we hold pretty constant, and obviously the way the market's been, we aren't looking at any pricing action there. And then DTC one is part of all the discounting stuff we talked about earlier. So, as Jessica said, think of it as through the renewals channel.

Cory Carpenter

Analyst

Thank you.

Operator

Operator

Thank you. Our next question is coming from Ian Zaffino with Oppenheimer. Your line is live.

Ian Zaffino

Analyst

Thank you very much. I wanted to also ask on the pricing side and kind of how are you arriving at your price increases? I guess we're kind of facing some down demand and just kind of trying to understand your decision balancing between price and volume. Thanks.

Jessica Ross

Management

Yes, no, I think as I shared in my prepared remarks, we obviously priced for the high inflationary environment in 2022. As we're going forward, I mean, we definitely think that pricing should be more in line with what we're seeing from an inflation perspective. And I think, Ian, you know we've also got our dynamic pricing strategy and capability that will be used as we roll those pricing increases out amongst our renewal channel.

Bill Cobb

Management

So, Ian, one of the things we do is we obviously monitor our elasticities all the time, and we're fortunate, as you heard, our retention rate continues to be quite strong in the renewal channel, which, as Jessica said, is primarily where the price increases are happening. In the DTC channel, we're being very aggressive on bringing in first year members, which is really the feeder into the backbone of our business, the renewal book.

Ian Zaffino

Analyst

Okay, thanks. And then maybe talk about the launch of the AHS app talk about the difference between that launch and maybe this Frontdoor launch, what are the differences there. And then is there any kind of concern of cannibalization in the Frontdoor product at all? Thanks.

Bill Cobb

Management

Yes, no, it's an important point to note. The AHS app is designed for our existing members and is focused on the home warranty business. The Frontdoor app is open to anyone. And it also is the catalyst for our overall on-demand business. So, we don't see - we see them working in tandem because they are serving different markets. So, we're excited to have both as a part of the overall Frontdoor Inc. business, and I think they serve two different purposes that can work in tandem.

Ian Zaffino

Analyst

Okay, thank you very much.

Operator

Operator

Thank you. Our next question is coming from Sergio Segura with KeyBanc. Your line is live.

Sergio Segura

Analyst

Hey, good morning. Thanks for taking the questions. Wanted to start, I guess, with the real estate channel. So, it looked like the customer account there was stable, and I think revenue came in slightly above where you guys previously guided, despite existing home sales actually declining this quarter. So, I was wondering if that implies any improvements you're seeing in attach rates. And maybe just more broadly, we've been stuck in a sellers’ market, strong sellers’ market for some time now. Are there any signs that you're seeing that we're returning to a more balanced market in real estate?

Bill Cobb

Management

Yes, I think overall, I think I credit as you said, the trend being better, notwithstanding it’s still a very tough market. Some of the execution that we've done, our sales team has done an excellent job grinding really for every unit they can. So, I don't want to get ahead of ourselves on real estate. As we said, the market continues to flounder, but there are a few elements, as we talked about. The listings is now over four months’ worth of supply. Mortgage rates should continue to fall. I heard today there may be a rate cut coming very soon. We have done a good job of keeping our attach rate up relative to our competition. So, to your point, there are some elements that seem to be on the macro side coming our way, but we don't want to get ahead of ourselves on that. We've been kind of calling for this all along. We still believe the market's going to rebound, all the real estate professional or experts, worst market in 14 years and the like. So, I think this is going to be - I don't want to go all the way to - we will talk about this more at Investor Day in February. I don't want to call it a tailwind at this point, but I think things are stabilizing and we certainly hope they're going to turn up very soon.

Sergio Segura

Analyst

Got it. That's helpful. And maybe a second one on the DTC channel. We saw that the customer count accelerated there, so congrats on that. Hoping, can you just talk about maybe the drivers behind that. Was that more of the marketing strategy? I think you guys talked about a more targeted marketing strategy last quarter, if that was driving the results, or is that more of the discounting strategy? And then related to that, we saw you guys did lower the SG&A outlook. Was any of that marketing spend that you're lowering there, and just given the success, if that is so, like why pull back when you're seeing some success in that channel? Thank you.

Bill Cobb

Management

Sergio, I love your questions. It’s kind of yes, yes and yes, but let me go - let me unpack that. So, and we we certainly wanted to talk about our Google information since you have been very keen to point out Google trends. But look, the information we got from Google is our searches are up. Discounting has been a good thing for us. Demand and conversion are up. The campaign, we believe, has worked very well with the awareness numbers I cited earlier. So, I think there's not one element. I think the discounting is a bit of a blunt instrument, but we feel it's been effective in - and especially effective in terms of the long-term value of the customer. So, that's really what we're doing. We're taking advantage of this ability for us to generate the EBITDA growth that we have to reinvest in the brand. And that is part of what you see in Q4 that we did. We are looking to use some of the SG&A to do some incremental marketing, which is really going to impact 2025. So, yes, I think your instincts are right. It is across the board, and we love the trend and hopefully, it'll continue.

Sergio Segura

Analyst

Great. Thank you.

Operator

Operator

Thank you. Our next question is coming from Jeff Schmitt with William Blair. Your line is live.

Jeff Schmitt

Analyst

Hi, good morning. A question on the direct channel. How much of an impact do you think your promotional strategy will have on retention rates there when prices step up for those customers? I think you mentioned last quarter that you think they'll hold up well, but is there anything new you learned there or anymore that you could add on how much of an impact that'll have?

Bill Cobb

Management

Yes, so we started the deep discounting in March of last year. So, we've been tracking very closely that cohort as we go forward. Fortunately, we have seen that as we start to renew one year out, et cetera, that the retention - that renewals are holding, that the cancel rate is not outsized relative to any anybody else. I think we'll touch on this more at Investor Day, but it is the right question to ask that how does it impact one year later? And so far, we've been pleased with the effort on the first year renewal after the 50% off.

Jeff Schmitt

Analyst

Okay. And then how is the attachment rate in the real estate channel trending? Like, where is that today versus last few quarters or even last few years? And do you have any concerns, I guess, with mortgage rates sort of moving back up? They were heading towards six. Now they're going north. So, any thoughts on if that will have an impact here?

Bill Cobb

Management

Yes, let me take the first part and this, and then separate that from the second part. The attach rate has fallen for the industry home warranties where it used to be pretty steady at around 30% are high 20s. It's now in the teens. What the point we were making earlier was, as that has happened, we have maintained our fair share in terms of attachment rate, but the attachment rate has fallen, and that is a concern for the industry. In terms of mortgage rates and the like, I don't think it'll have any different effect than just, hopefully it'll start to raise the overall market that people will see that as mortgage rates are falling, I mean, people are going to want to buy a new house, they're going to want to sell their old house, they want to take the equity that they have in there. So, we see a lot of the natural reasons why the market will improve, but I don't think the interest rates are going to have much of an impact on attachment rates. I don't know, Jessica, if you have a different take on that.

Jessica Ross

Management

No, I think I agree. I think the one thing with the mortgage rates right now, just as we're seeing kind of interest rates, we see them flowing, but just in recent times, they're popping back up a little bit. So, we’re being cautiously optimistic on that front.

Jeff Schmitt

Analyst

Okay, great. Thank you.

Operator

Operator

Thank you. Our next question is coming from Eric Sheridan with Goldman Sachs. Your line is live.

Eric Sheridan

Analyst

Thanks so much for taking the question. Maybe two, if I could. Just first broadly on the competitive landscape, I think we talked a lot so far on the call on the demand landscape you find yourself in, in both sides of the business, but how are you finding the competitive landscape and where are there pockets where maybe competition is either more elevated or less elevated than maybe you anticipated when you think about the beginning of this year and how sort of 2024 played out? And then I know we're going to get an update more broadly on the 2-10 acquisition at the Analyst Day, but any key learnings about the elements of accelerating growth inorganically in the business through acquisition versus building and scaling products yourself that maybe are some of the key takeaways from 2024 that might involve inform elements of strategy into 2025 and beyond? Thanks so much.

Bill Cobb

Management

Yes, I'll take the first one and you want to take the second one, Jessica? In terms of competition, a number of our direct competitors are private companies. So, we don't have a lot of information except what we can hear in the marketplace. There are a couple of public - generally it's a division of a public company. They have obviously seen our aggressive discounting and they have responded in that. I think we've been effective in that regard. So, there isn't any product enhancements or anything of note. I think a number of competitors are focused on the real estate business. Our DTC business is a higher share for us than it is in real estate, even though we're number one in both. So, I think competitively, we feel like we're in good shape on that. You want to take a second?

Jessica Ross

Management

Yes, no, just from an M&A landscape, you hit it, Eric. We are still very, very focused on 2-10 and what we can learn from that. I think going forward as we think about capital allocation, I always want to think about healthy inorganic growth and how that balances with our focus on organic growth. And we're going to continue to evaluate that going forward. I think the one thing, just in terms of our deal strategy, we're still looking at what's out there in the market and we'd be very focused on things that are going to grow revenue, grow customers, and grow EBITDA.

Bill Cobb

Management

Yes, just to be clear, Eric, we have a lot to absorb with the integration of 2-10. So, there's nothing on the horizon that I would say from an acquisition perspective. I mean, we can always keep that open. We are very committed to buying back shares with our excess cash. So, it's not that we won't look at that at some point down the road, but right now absorbing 2-10 is going to take a lot. It’s a heavy lift for us. We're excited about what it can do. We'll talk more about it in February. But in terms of where we're going, that's going to be our focus for the immediate future.

Eric Sheridan

Analyst

Thanks so much.

Operator

Operator

Thank you. Our final question today is coming from Mark Hughes with Truist Securities. Your line is live.

Mark Hughes

Analyst

Yes. Thank you. Good morning. On the HVAC sales, you've done really well, ramping that up. Is there's still potential for that to be a kind of outsized contributor to growth, rolling it out to different regions, different contractors? What are the dynamics there?

Bill Cobb

Management

Yes, I think you nailed it. What we're doing with our contractor relations team, they're rolling out market by market. It is a sale that you have to get the contractors on board, and the contractors want to be on board because of the economics that they can get from this. And it is - we've talked about this in the past, it's a great value proposition. We give a consumer a break. I'm a new customer of HVAC. Just installed my new HVAC last week. So, I can't talk about fourth quarter, I guess, Matt, but that'll be part of the numbers. But no, what we're doing is, we were in Kansas City a couple of weeks ago. We’re going market by market, enhancing the overall piece. We have stronger markets. And I think what we can talk about is kind of a full potential analysis when we get to February. But we think that there's a lot of a lot of blue sky out there for HVAC. And then with regard to Moen, we haven't said - Jessica put the note of caution out there. You heard me say that we're expanding in seven more States. We'll have more to say about it in February, but we think that's on a nice build and they're a great partner and we love working with them.

Mark Hughes

Analyst

Do you think Moen, can that be material in 2025? Its materiality is a few points at least?

Bill Cobb

Management

Well, that's a great tee up for our Investor Day, February 27th in New York City. No, we'll talk about it more there. I don't want to jump ahead just now, because we're still in the middle - we haven't even rolled out to those additional States yet.

Jessica Ross

Management

I think the point is though, Mark, you hit it, right? Like new HVAC, we've learned a lot from it. It's been a great growth opportunity for us, and I think that's going to give us a lot of good learnings as we think about expanding into two other capabilities as well.

Mark Hughes

Analyst

If I might ask one more, Jessica, you talked about the trade service fees sort of dampen claims frequency until the consumer gets used to it. What is the usual timing of that process? I think you had mentioned that was maybe something that would impact the fourth quarter as well. Is that fair? How long does that proceed?

Jessica Ross

Management

I think - I mean, the way I think about it, you have to think about it it's, we roll those out very similar to a pricing increase. So, it's a contra item on our claims costs, but we launched that on the back half of 2022, and the process takes 12 to 24 months to roll out, exactly like pricing. So, as we think about pricing kind of reaching its run in Q4, TSFs are doing the same thing. And then just from a behavior perspective, typically we look at maybe a year or so for people to just get hired to that trade service fee and start calling in for repairs again.

Mark Hughes

Analyst

So, is that fair to say that you've come that probably has run its course?

Jessica Ross

Management

Yes, it's run its course. That's exactly what I'm saying, Mark.

Mark Hughes

Analyst

Yes. Okay. All right, thank you.

Operator

Operator

Thank you so much. We have reached the end of our question-and-answer session, so I will now turn the call over to Mr. Bill Cobb for his closing remarks.

Bill Cobb

Management

Thank you very much. Before we sign off, I want to reiterate some final points. As you heard me say last quarter, and it's worth repeating here, our strategy and plan is about near-term realism and long term optimism. While macroeconomic factors continue to challenge member growth for all home warranty providers, we remain very bullish about this category and especially our strategy to continue driving awareness and consideration. There are millions of untapped homeowners who could benefit from a home warranty, as well as our on-demand offerings like the new HVAC program. That said, I'd like you to reflect on what's been accomplished over the past two years. We have focused on customer growth and we're seeing positive momentum on our campaign and the relaunch of the American Home Shield brand. These efforts are working, and as I mentioned earlier, we now expect our annual DTC customer count to be in line with last year. We've also explored strategic M&A to accelerate our growth. And the acquisition of 2-10 is proceeding on track to close in Q4. We have enhanced our margins. We continue to drive high customer attention rates, with the third quarter setting a record at 77.7%. We've expanded our on-demand business. It's doing very well through HVAC sales, as well as our growing partnerships with Moen and others. And finally, we continue to return excess cash to shareholders through share buybacks. And with our new $650 million share repurchase authorization, we remain committed to continuing share repurchases. So, you can see a lot has been accomplished. We've done what we said we would do. On that note, I hope these facts and the results of another absolutely amazing quarter of financial performance, are giving you good reason to believe in Frontdoor for the long-term. Thank you, and I look forward to seeing all of you in New York on February 27th for our Investor Day. Thanks again.

Operator

Operator

Thank you. Ladies and gentlemen, this concludes today's conference, and you may disconnect at this time, and we thank you for your participation.