Jennifer Sherman
Analyst · CJS Securities
Thank you, Ian. I'd like to start by giving my profound thanks to each of our employees and our dealer partners for their ongoing commitment. I am immensely proud of how our teams have managed through these challenging times. Since the outbreak of the pandemic, a critical area of focus has been on the health and safety of our employees. And we have implemented a host of measures to ensure a safe work environment for our employees. These steps have included adjusting our production processes at our facilities to comply with safe distancing guidelines in order to protect the safety of our employees.
We have invested in temperature screening capabilities at most of our facilities, issued a mandatory face mask policy, provided our employees with additional paid time-off and made at-home coronavirus testing kits available for free to our employees and their family members. Concurrent with similar trends in many states across the United States, we have unfortunately experienced a recent uptick in the number of confirmed cases within our employee base. Nearly all of those cases appear to have originated from outside of the workplace. Our teams continue to do a fine job navigating through the COVID-related disruptions and protecting our employees at our facilities by adhering to our safety protocol.
4 years ago, we began a transformational journey aimed at reducing the cyclicality of our businesses. Through a combination of organic initiatives and strategic acquisitions, we have diversified our revenue streams and our end markets. And in some cases, deliberately identifying new sources of revenue that were countercyclical to our legacy Federal Signal businesses. Primarily through the acquisitions of JJE in 2016 and HighMark last year, we have been successful in expanding our product offerings to include rentals, used equipment, parts and service.
In addition, with the acquisitions of TBEI in 2017 and MRL last year, combined with our new product development efforts, we have added new end markets such as construction, infrastructure and utility. On the organic side, we have entered the utility end market with a broad product offering of safe digging equipment.
We have also benefited from the ongoing application of our 80/20 principles and have worked to develop robust contingency tools to invoke as needed. These strategic decisions have resulted in tremendous benefits so far this year as we continue to operate at a very high level in these unprecedented times.
The strong results that we were able to deliver and the excellent operational execution that our teams have demonstrated in challenging circumstances were a testament to the strategy, the quality of our businesses, our experienced leadership teams, the commitment of our employees and the agility of our team.
Our third quarter order intake was up $65 million or 32% compared to the second quarter, further evidencing our strong business fundamentals, broad range of product offerings and diversity in our end markets. Overall, our operating results for the quarter were in line with the high expectations that we had entering July. As we have previously discussed, the second and third quarters are seasonally strong periods for many of our businesses, and in particular, for TBEI, our dump truck bodies and trailer businesses whose products are frequently used by customers working in construction end markets during the warmer summer months.
Within our specific end markets, much of the sequential improvement resulted from our truck bodies business, where we have seen the quickest recovery. On our last call, we discussed the significant drop-off in orders at the beginning of April, driven in large part by the lack of available customer-supplied chassis at TBEI, with many of the chassis OEMs shut down. We have seen the chassis situation continue to improve. For example, in the third quarter, chassis availability at one of our plants averaged approximately 10 deliveries per day which is only slightly behind last year and much improved over the low point of approximately 2 deliveries per day in May.
With those improving conditions and the efforts of our sales teams, TBEI's orders were up $16 million or 40% sequentially from the second quarter and up $12 million or 28% year-over-year. During the quarter, TBEI was also able to overcome certain pandemic-related disruptions and deliver its highest quarterly EBITDA margin since we completed the acquisition a little over 3 years ago. Strong seasonal aftermarket performance also contributed to the impressive third quarter results.
As a reminder, rental activity and parts and service revenues are typically higher in the second and third quarters of the year because many of the company's product and service offerings are used for maintenance activities in North America, where usage is typically lower during periods of harsher weather conditions. For the quarter, our aftermarket revenues represented approximately 27% of ESG's revenues for the quarter, which is up from 24% in the prior year period. The strength of our aftermarket business contributed to the strong margin performance and year-over-year improvement during the quarter.
We saw a nice improvement in our rental utilization in Canada with utilization levels for major product lines recovering to pre-COVID levels and exceeding our target levels by the end of the quarter. Our U.S. rental fleet also experienced sequential monthly improvement utilization although at a slower rate in Canada. These factors contributed to a 13% sequential quarterly increase in aftermarket revenues, essentially recovering to levels that were achieved in the prior year quarter. The sales travel slowly resuming, we are also able to increase the amount of equipment demonstrations performed during the quarter.
As an example, we were able to complete 330 demonstrations and presentations of our TRUVAC branded products in Q3 this year. That represented a 76% increase from the amount performed in the second quarter and also exceeded the amount performed in the prior year period. Once again, we delivered margin performance above the upper end of our target range, achieving an adjusted EBITDA margin of 16.4%, which included the impact of certain cost-saving actions that we implemented in response to the pandemic.
Through the first 9 months of the year, we have operated above the high end of our target range, underlining the flexibility and responsiveness that are inherent in our 80/20 operating principles. Given the strong margin performance in these difficult times, we are considering raising our margin targets once we get past the ongoing uncertainty related to the pandemic. While managing through this difficult quarter, we emphasize a continued focus on our long-term growth objectives by investing for the future growth of the company.
First, we are continuing to make significant investments in our existing plants to add additional capacity to support our long-term growth and to gain operational efficiencies through the use of newer machinery and equipment. We continue to make progress on our plant expansions at Vactor, Rugby and MRL. And during the quarter, we also purchased our TBEI manufacturing facility and additional property in Lake Crystal, Minnesota. With the purchase of the building and property, we expect to increase capacity and gain operating efficiencies to better serve customers in new and existing markets.
One such example of this further market diversification and significant organic growth opportunity is in the expansion of our military business in partnership with Oshkosh Defense and MAC Defense, we have recently been awarded 2 contracts to supply dump bodies to the military. Over the multiyear terms of the contract, these awards have the potential to contribute up to $30 million of revenue.
We are excited by the opportunity to be in a position to support this initiative from our expanded facility to which we expect to have an improved operational layout and enhanced heating capabilities.
Second, we are also continuing to invest in both new product development and have accelerated the development of our digital customer experience tools that will benefit our customers. Both remain key priorities, and we continue to make meaningful progress in a number of areas. At our Jetstream business, we've recently introduced our new 400-horsepower pump into our rental fleet, which provides an effective way for customers to gain familiarity with our new product introduction. Customer feedback to date has been very positive and utilization levels during the fall shutdown season so far have been high.
In addition, I'm excited to share with you that as part of our digital customer experience strategy, in Q4, we are planning to launch our e-commerce site at SSG. We are expecting that in the upcoming years, our e-commerce platform will become a meaningful tool to reach new customers, provide even stronger support to our existing customers, grow our revenue and capture additional market share.
Current conditions accelerated the need for contactless sales and marketing tools. Our businesses responded swiftly. Within our Safety and Security Systems group, we have introduced several videos highlighting the features and functionality of our products, while within our Environmental Solutions group, we are utilizing digital programs to keep prospects and customers informed and engaged with our brands using social media tools like LinkedIn and Twitter.
Using these tools, we reached approximately 900,000 contacts with a little over 5,000 engagements during the quarter. That level of engagement with our content was about double the standard benchmark for engagement across all industries.
In July this year, with cooperation from many of our dealers, we also launched a website to sell our used equipment inventory. Through this website, customers can purchase used Vactor combination sewer cleaners, catch basin cleaners and our TRUVAC vacuum excavators from us or many of our dealer partners.
I'm also pleased to report that earlier this month, we issued our inaugural long-form sustainability report. I'm incredibly proud of the progress that we've made on our environmental, social and governance initiatives and thrilled to share many of our accomplishments through the issuance of this report. With our commitment to continuous innovation, strong governance and reduced resource consumption, we continue to build and deliver equipment that has beneficial impacts to both the environment and human safety. We are proud to be a company whose products have inherent environmental and social importance. And we hope that our pride is evident upon reading the reports.
We have also recently announced an initiative to improve our corporate social media presence. Many of our businesses are very active on social media. This has inspired our corporate team. And you can now find the company pages on Instagram and Facebook, both with the @federalsignalcorp handle. We intend to use this platform to increase engagement with all stakeholders, including employees, customers, investors. We will also leverage this channel to showcase our outstanding brands, provide insight into our culture and to also celebrate the trivial along with the significance, all with a little bit of humor and fun.
Finally, the foundation of these growth initiatives is our continued strong cash generation, which, as Ian mentioned, is significantly up compared to last year.
Turning now to our outlook for the rest of this year. Our track record of solid execution during these challenging times and the continued strength of our backlog provide us with confidence in the remainder of the year. As a result, we are raising our full year adjusted EPS outlook to a new range of $1.58 to $1.66 from the previous range of $1.53 to $1.65. The new range would represent the second highest adjusted EPS in our history surpassed only by the record set last year. While our outlook assumes some level of operational inefficiencies associated with the ongoing coronavirus-related challenges, it does not take into account any significant disruptions through the end of the year.
Looking forward, we remain focused on delivering strong results while continuing to execute on our long-term strategy. Our strong balance sheet will continue to provide opportunities for us to drive both organic growth initiatives and M&A. Over the last several years, we have transformed our end market exposure and implemented a revenue diversification strategy that has enabled us as a company to adjust as needed to market condition, develop strong contingency planning protocols, continue our journey of 80/20 and continue to invest for growth.
We are positioning Federal Signal in a manner in which we fully participate in the post pandemic recovery by increasing capacity within our facilities, reducing lead times to a level where we can better respond to customer needs, investing in new product development and gaining market share.
Like many, we are closely monitoring the outcome of the upcoming election and are optimistic about potential actions that either side may take to stimulate the economy, including potential federal stimulus packages that may be provided at the state or local levels aid municipalities whose budgets have been impacted by the pandemic. And a potential infrastructure bill.
Within our industrial markets, we continue to be bullish about our long-term prospects with respect to our safe digging initiative and are monitoring further developments on the regulatory front closely. On the M&A front, our strong financial position and history of robust cash flow generation will allow us to pursue strategic acquisitions.
In general, we see M&A markets beginning to open up again with more deals flowing through. Although the pandemic has created some logistical challenges on the M&A front, we are now more optimistic in our ability to get deals done than we were earlier in the year.
With that, we are ready to open the line for questions. Operator?