Lachlan Murdoch
Analyst · Ben Swinburne with Morgan Stanley
Thanks, Joe. Good afternoon, and thank you all for joining us today on Fox Corporation's year-end earnings call. While we are ending a fiscal year, we're also just starting our growth trajectory and are hitting key milestones at a good pace. Specifically, we just reported strong financial results. We recently concluded a very successful advertising upfront, very successful. We're making good progress on our distribution renewals. And we are having a compelling content lineup across our linear and digital channels, all of which positions us well as we commence our first full fiscal year 2020.
For fiscal 2019, we delivered exceptional financial results, achieving 12% revenue growth and 8% EBITDA growth. Our revenue growth was led by double-digit gains in both affiliate and advertising revenues. As you all know, about half of our annual revenue comes from affiliate revenue. And despite continued subscriber declines, we achieved 12% affiliate revenue growth in fiscal 2019.
Renewing distribution arrangements with our partners is a normal course activity for us, and we have accomplished these renewals without much clamor over many cycles. This past fiscal year was no exception. We were able to reset affiliate rates, particularly in the Television segment, successfully renewing numerous distribution agreements.
Today, the remainder of our annual revenue principally comes from advertising. In fiscal 2019, we achieved 10% growth, led by the addition of Thursday Night Football and record gross political revenues of more than $185 million at the FOX Stations Group, surpassing by almost 50% the previous record set in fiscal 2013 during the Obama-Romney election.
A particularly noteworthy facet of this year's growth was a 24% increase in digital advertising revenues, led by 46% growth at FoxNews.com alone. Our advertising partners are clearly supportive of our ongoing programming strategy. This year's advertising upfront was one of the strongest we have seen in many years, yielding higher pricing across entertainment, sports and news. Specifically for Fox, this strength reflects advertisers' recognition of our unique capacity to deliver highly engaged audiences at scale.
Across our concentrated portfolio, we were rewarded for our continuing content investments. On the entertainment front, we were able to achieve top-of-market, low-teen CPM increases and mid- to high-single-digit volume increases. In addition, we were able to command mid- to high-single-digit pricing increases in sports and news. In addition, even at this early date, we're very encouraged by both the volume and pricing we are seeing for the Super Bowl. We are in a strong television advertising market right now, which is due in part to an especially renewed interest by marketers in prime time and sports programming, which is clearly to our great advantage.
As you know, a significant amount of the company's revenue is tied to the FOX broadcast network, which is supported by key sports and entertainment content as well as by local programming delivered every day across America. Our network commands premium advertising and retransmission revenue rates because it delivers a complete schedule of diverse content genres that engage wide audiences. From the NFL to The Simpsons, the network is defined by its programming breadth and not by a vertical concentration that is the hallmark of cable channels. And it is this breadth of programming that makes the FOX broadcast network 1 of the top 4 channels across the country, week in and week out, and such a strategic asset for Fox.
While the power of sports is undeniable, we are not looking to turn Fox into a pure-play sports channel. We have a few of those already. Rather, keeping the FOX Network vibrant and connected to our audiences is what we are constantly focused on. It is why we are investing in entertainment originality at the network at a time when broadcast originality and the scarcity value of reaching large audiences attracts a market premium across our revenue streams as was demonstrated by advertisers in the recent upfront.
To that end, we are pursuing a strategy to expand our portfolio of owned content to generate long-term asset value for Fox. We are being strategic and judicious, building smartly and deliberately around our strengths. As part of this strategy, we are pursuing a new program coproduction model that gives us an equity interest in nearly all new shows aired on the network. We are enhancing our internal content-creation capabilities through the launch of SideCar, which is already providing third-party platforms, like Quibi, with content and also, through the acquisition we announced yesterday of Bento Box, the animation company that produces Bob's Burgers as well as 2 new Fox series, Duncanville and The Great North. Bento Box gives FOX access to the next generation of animators and the ability to originate owned IP to drive long-term value for the company.
You need only to look at our Sunday broadcast schedule, where we have launched more animated hits than anyone, to know that animation has been the most stable network programming on FOX bar none, creating leverage, loyalty and youthful audiences across linear and digital properties.
Beyond the network, we are also focused on our direct-to-consumer initiatives. FOX News continues to build a significant multi-platform presence well beyond the linear channel and has a strong position in direct-to-consumer news offerings. The FOX News digital properties attract over 100 million unique users per month and leads news engagement with over 3 billion page views per month. We are expanding our D2C news capabilities by offering a more immersive video-on-demand service in the form of Fox Nation, which was launched just this past November.
On the sports front, we launched pay-per-view boxing with the Spence-Garcia bout in March. We followed that with the Pacquiao-Thurman match just a few weeks ago and were encouraged by the results as total purchases increased by more than 30% and direct purchases on the FOX Sports digital properties nearly doubled from the first pay-per-view event.
In aggregate, the Fox portfolio of digital properties generates a monthly audience of over 200 million unique people and nearly 10 billion minutes of content consumption.
But our progress does not stop there. During the past few months and consistent with the strategy we outlined at our Investor Day, we've made key investments to expand the reach of our brands beyond their traditional linear business models and deliver new and innovative products to our most valuable asset, our massive and massively engaged audience.
Most notably, in May, Fox and the Stars Group announced plans to launch Fox Bet, a national media and sports wagering partnership in the United States. We are on track to launch the Fox Bet product in the upcoming football season -- or I should say, before the upcoming football season. And we see the opportunity in sports wagering as a long-term value contributor to Fox.
Earlier this week, we announced the entry into a definitive agreement to the proposed acquisition of 67% of Credible Labs, a leading direct-to-consumer personal finance marketplace in the United States, at a price that we believe is full, fair and attractive on all relevant metrics, including our commitment to provide up to $75 million of growth capital over the next few years. The merger resulted from extensive discussions and negotiations with the special committee of independent directors on Credible's Board, which has unanimously recommended the transaction.
Through this prudent and disciplined investment, we will assess an adjacency to our enormous national and local news audiences and tap into a high-growth market. Just like our investment in the Stars Group for our Fox Bet offering through FOX Sports, the Credible marketplace is comfortably adjacent to and enhances our core Fox digital properties, specifically those at FOX News media and our local television stations.
Upon the approval of the Credible deal, you will see us activate the Credible marketplace across FOXBusiness.com, which we will be refreshing later this year, and across the fast-growing digital footprint of our FOX TV Stations. Over time, we expect to activate the marketplace across our wider digital network. We believe that giving Credible access to our highly engaged digital audience will accelerate the company's growth. It's also important to note that we plan to ensure that Credible can continue to operate under its founder, Stephen Dash, enabling it to continue to pursue the widest growth opportunity in the personal finance marketplace category.
From an operational standpoint, we're entering fiscal 2020 with great momentum. The FOX News channel dominates the cable news landscape marking 17 consecutive years as the #1 cable news network and maintaining its position as the #1 cable network in both primetime and total debuting this past year.
FOX Sports led the industry in fiscal 2019 in the consumption of live sports events, measured by minutes viewed, beating second-best CBS by 10%, ESPN by 13% and beating the combined viewing of ABC and NBC. With our Thursday night and Sunday afternoon broadcast of the NFL, we are football's most significant broadcast partner. We have a great schedule for the upcoming season, and we're confident we can build on last year's solid ratings growth.
Our FOX Television Stations will continue their multiyear expansion of local news coverage and will collectively produce nearly 1,000 hours a week of news. This focus on local programming has led the Stations Group to become #1 in the locally programmed and high-profitable daytime daypart in our owned-and-operated markets.
We're also looking forward to the addition of 50 weeks of WWE SmackDown starting on October 4, a reinvigorated entertainment schedule built around the return of 2 seasons of The Masked Singer, our Own the Fall sports lineup across the network and our sports channels and of course, the broadcast of Super Bowl LIV on Fox.
In support of our growth and as we noted during our Investor Day, we will continue to invest in our platforms in fiscal 2020 as we plan to deploy approximately $200 million to $250 million of EBITDA to launch -- to the launch of the WWE, the FOX Entertainment programming initiatives and to our digital properties, most notably at FOX News and FOX Business. We are confident that these investments will serve to drive future growth and value in the long term.
We are excited by the growth trajectory that we have set for our businesses and are pleased with the progress we are making. We believe that Fox is uniquely positioned to harness the opportunities created by this changing industry with a dynamic portfolio of leadership brands and compelling content that audiences are most passionate about.
But before I turn over to Steve, let me comment on the legal claim that we, along with the other broadcast networks, filed against Locast last week. Simply put, Locast is a rogue streaming service violating the copyright laws for commercial gain, nothing more. Locast's claim to be a nonprofit that is not offering for any direct or indirect commercial advantage is absurd. It operates for the clear commercial benefit of the corporations that support it. I commented earlier on the importance to the company of our FOX Network and our owned and affiliated Stations Group. We're confident in the merit of our claim against Locast. The Locast theft is, of course, a validation of the irreplaceable value of our brands and the content that they carry.
Now I will turn the call over to Steve to provide more detail on our financial results.