Great. And then on Credible, and I'm happy to talk about it, we, as a management team, are very excited, extraordinarily excited about the opportunity that Credible affords us. We look at it, and I think we've talked about this at the Investor Day and since, our key asset is not a skill set necessarily in selling advertising or selling affiliate revenue, although our teams are extraordinarily good at that and those are businesses that, as you've seen in these results, are performing extraordinarily well.
But really, our key asset, our key resource is the deep engagement that we have in news and in sport and in entertainment with our audiences. And as we grow our digital platforms out, we are seeing that engagement really importantly and critically extend from a linear, analog environment, to a direct digital environment, which affords us the ability to demonetize that engagement in new models.
So that really led us earlier this year to the Stars Group, where we decided with sports obviously entering the sports gaming market was a tremendous -- we see as a huge long-term opportunity for us, and the correlation between, obviously, the sports audience and this is -- should be obvious to most people between the sports audience and the sports-betting audience, is extraordinarily high correlation. And so you could say getting into the sports betting arena is a no-brainer.
Well, it's equally a no-brainer with Credible in the news category. If you look, and we've done a huge amount of research and due diligence on this over the last couple of months, if you look at our news audience, and I'm not just talking cable news, but importantly, the nearly 1,000 hours of local news that we produce each week, if you look at that audience, it correlates incredibly highly with Credible's target audience for their financial marketplace. Our audience in news, which is natural, skews slightly older. It skews towards homeowners, and it skews towards an educated audience. And these are all factors that people searching for mortgages, in particular, and refinancing loans skew heavily towards.
And so when we saw Credible, and we could see that by combining their service with our audience and our digital platforms, first, with FOX Business and then later through our other news platforms, we see a tremendous opportunity for it going forward.