James Meyer
Analyst · Bank of America Merrill Lynch
Yes. I think I'll add 1 point to that. We consciously, and I repeat, consciously, work with our programming partners for a longer-term agreement that, I think, is great for our company which gives us certainty on what our programming costs are going to be for these 2 major pieces of content over the next 6 and 7 years. I can tell you, I'm very happy with where we came out. In terms of the Hispanic, Jessica, I only know a couple of things. Number one, it's a rising and growing percent of the population. Number two, our data clearly shows us we're under-indexed. When we look at our conversion data, we look at our self-pay data, we're clearly under-indexed. And that can only be from, first, from one conclusion, which is we don't have -- we didn't have the content necessary to successfully compete in this important segment. And so we very carefully -- and someone asked the question earlier about it, are you going to invest? We're investing pretty heavily in the Hispanic community and the Hispanic tier in content. Piolin being a great example. This a major morning star on -- that was on Hispanic terrestrial radio that's now exclusively on SiriusXM. And then, as you've seen in baseball, for instance, we now have -- we have the Spanish rights to the games. And more and more and more, we continue to take an expansion of our content, call it, Hispanitizing it, meaning making it available in the Spanish-language as well as combining with unique and exclusive content to build, what I think, is a strong package. I want to caution you -- and I made my comment very deliberately so you can hold me accountable to it, this is a march, not a sprint, okay? We are going to -- we haven't even gotten our marketing rolled out yet to know what we're even going to get through this in the next 6 months, so -- but what I can tell you is, we're going to stay at it and we're going to continue to learn and figure out, just like we've done in other important segments, and I'm not going to rest until we get our fair share of that business. That's what we deserve. And I'm really excited about it because I think it's totally added to our business and not in any way predatory to our existing subscriber base. I also want to point out that I don't think Hispanic is the only place that this concept can work. And so I think you're going to see us look at other niche, none -- that are single-digit, low double-digit parts of kind of the demographics out there where we can offer unique programming and mass market to that unique segment. And I'm pretty excited about that. Scott, do you want to add anything?