Kosta N. Kartsotis
Analyst · Bank of America Merrill Lynch.
Well, actually, as we've said before, the operating income of those outlet stores is one of the highest business units we have on the company. And we actually are able to sell obsolete products through that channel at a much higher rate. And as you look at, over the last couple of years, the company's almost doubled in the last 3 years, and it's created -- obviously, as we've gotten better at managing inventory on an overall basis, just the sheer size of the increase means that we had increasing amounts of liquidation. So to build out a larger, global outlet network that can handle larger quantities that will have a, we think, a pretty strong impact on the overall profitability and just flexibility of the company. So in addition to that, the outlet stores, obviously -- increasingly, as that market changes quite a bit and seeing a lot more traffic. And it's becoming one of those issues where you can really kind of build the brand with the right customer experience, which means long term, I think it gives us the opportunity to make product for that channel that will give us a better customer experience at the point-of-sale. In some markets, you can imagine we're -- we are in an outlet center with liquidation mostly, and we're competing with the guy next door that's 100% made for -- their assortment sometimes and our customer experience looks better than ours. So we think we have an opportunity, on a very balanced way as we've said, to open up that channel. Again, the one thing to remember is that we have, in our total company, if you look at the amount of product that we sell that's not at regular price, and that includes both in our wholesale channel and also just to our regular customers, and most of what we sell is a regular price, which as opposed to most brands typically apparel, even at wholesale level through retail channels, most of the products they sell is on sale. In addition to that, they have huge outlet operations. When we look at that, and we measure against our peer companies, we were a very, very tiny percent of our total sales are actually off-price. So we feel like we have an opportunity to expand that quite a bit even after doing that for a couple of years going forward, building our global network. We think even after this project, we will still be a very small percent of our total overall sales will be through outlets, but it will have the impact of making the entire company's business model more robust.