Trevor Lang
Analyst · Morgan Stanley
Thanks, Tom. I also want to express my gratitude to our associates for their hard work and dedication to serving our customers. We are tightly managing costs in our stores and store support center while ensuring this does not come at the expense of customer experience in our stores and online. Our teams are consistently executing our customer engagement plans at a high level, which resulted in record customer service scores in September. We are proudly moving the needle on this important customer engagement metrics like greeting, assisting and addressing customer questions. We achieved this with training and role playing. We know foreign projects come with complex questions and knowledgeable and engaging associates allow us to grow our market share despite challenging industry conditions. Their knowledge and commitment sets us apart and helps us thrive in the competitive market. . Shifting to our connected customer pillar of growth. Our fiscal 2024 third quarter connected customer sales increased by 3.4% and accounted for approximately 19% of sales. As previously discussed, we continued executing strategies towards driving organic and paid traffic growth to our website. We continue to integrate our processes and technology solutions to further develop a seamless in-store and personalized online experience. Plan to achieve this by continuing to improve the quality of website search, adding inspiring and user-generated content for customers and refining our online merchandising process to increase efficiency. The execution of these strategies is essential to growing our design services. Let me turn my comments to our design services. Our design services teams are committed to delivering an elevated and personalized design experience to our homeowners and pros across in-store, online and in-home channels. Their hard work and focus on high-value opportunities resulted in notable sequential growth in design total and comparable store sales during the third quarter of fiscal 2021. Consequently, our fiscal 2024 third quarter design total sales penetration increased significantly from the same period last year. We continue building on this growth, we developed strategies to build awareness and project credibility for design services on our website. We have enhanced design, scheduling and functionality and created online design galleries. These galleries provide an extensive source of inspiration for interior design by showcasing real life and designer-inspired projects with room-specific imagery. We are excited about how these galleries serve as sources of inspiration, providing beautiful ideas for any space or project. During my comments to Pro. Total sales to our Pros continued to grow in the third quarter of fiscal 2024, accounting for approximately 48% of retail sales. We continued to deliver sales and market share growth with a grassroot supply house mindset that focuses on nurturing strong relationships with our existing Pros and distracting new ones from outside of our warehouse stores. Our top priority is to build these relationships and elevate the Floor & Decor brand in a marketplace by consistently executing a set of priorities that delivers exceptional customer service with speed and precision. To achieve this, our Pro services managers are increasingly spending more time outside of our stores and in new ZIP codes directly engaging with Pros to understand their needs and provide tailored solutions. They are focused on minimum weekly Pro engagement targets, including facilitating a store tour that includes a mutant greet with our store Chief Executive Merchant. From a new store perspective, we have strengthened our new warehouse store [indiscernible] process with a larger team. This process involves intensive local marketing and competing outreach efforts to build brand awareness and customer relationships quickly, which helps new stores get off to a stronger start in markets where our brand awareness is not fully developed. In our stores, we continue to focus on staffing, training and scheduling that best aligns with demand. We prioritize having bilingual support at our Pro desk to reflect specific market needs and to enhance customer service. We're also driving growth by successfully partnering with native advertising platforms within bank's digital channels to provide us with a practical and cost-efficient way to attract and retain new Pros. We continue to drive loyalty with our Pro Premier Rewards loyalty program and our successful annual September Pro appreciation month, which included free classes, giveaways and nationwide sweepstakes. We successfully held 29 educational events in the third quarter of fiscal 2024 with over 425 attendees. These educational events have consistently driven higher sales with Pros who attend demonstrating a notable uptick in their purchasing activity especially in installation materials. We remain excited about hosting approximately 145 educational events in 2024, which we believe is industry-leading in the flooring industry. Finally, we are pleased that our sales from our regional account managers in the third quarter of fiscal 2024 exceeded our expectations. Let's now discuss our commercial business. Fiscal 2024, third quarter sales at Spartan Services continued to grow faster than the company average. Leadership team continues to execute on a set of disruptive strategies in the health care, education, senior living and hospitality sectors to the commercial flooring market. These are high specification sectors of the commercial flooring market where the opportunity for long-term growth and profitability are the greatest. These sectors generally have high quote conversion rates, recurring revenue and more attractive profitability. Over the long term, Spartan Services aims to become a disruptive leader in the specified commercial flooring industry by establishing a comprehensive nationwide sales network. This network would prioritize high specification products and leverage strong relationships to provide superior availability, delivery and service across the country. Over the next several years, we will continue making investments, sales representatives growth and infrastructure to build out to support our growth at scale and achieve our market share and profitability objectives. To conclude, we believe we have the right teams, strategic growth initiatives and resilient business model enabling us to navigate this challenging period. Let me now turn the call over to Bryan.