Earnings Labs

Floor & Decor Holdings, Inc. (FND)

Q4 2017 Earnings Call· Fri, Mar 2, 2018

$47.72

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Transcript

Operator

Operator

Good morning, ladies and gentlemen. This is Floor & Decor's Fourth Quarter 2017 Earnings Call. At this time, all participants are in a listen-only mode. As a reminder, this conference call is being recorded today, Thursday, March 1, 2018. [Operator Instructions] I would now turn the call over to Matt McConnell, Manager of Investor Relations at Floor & Decor. Please go ahead.

Matt McConnell

Analyst

Thank you, Stacy. Good morning, everyone. I am Matt McConnell, Manager of Investor Relations. Joining me on our call today are Tom Taylor, Chief Executive Officer; and Trevor Lang, Executive Vice President and Chief Financial Officer. Also in the room is Lisa Laube, Executive Vice President and Chief Merchandising Officer who will join us for the Q&A session. Before we get started, I would like to remind you of the Company's Safe Harbor language. Comments made during this conference call and webcast contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to risks and uncertainties. Any statement that refers to expectations, projections or other characterizations of future events including financial projections or future market conditions is a forward-looking statement. The company's actual future results could differ materially from those expressed in such forward-looking statement for any reason including those listed in it's SEC filings. Floor & Decor assumes no obligation to update any such forward-looking statements. Please also note that past performance or market information is not a guarantee of future results. During this conference call, the Company may discuss non-GAAP financial measures as defined by SEC Regulation G. A reconciliation of each of these non-GAAP measures to the most directly comparable GAAP financial measure can be found in the earnings press release which is available on the Investor Relations website, ir.flooranddecor.com. A recorded replay of this call together with related materials will be available on our Investor Relations website, ir.flooranddecor.com. Now, let me turn the call over to Tom.

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

Thank you, Matt, and thank you everyone for joining our call. Fiscal 2017 marked our 9th consecutive year of double-digit comp growth averaging 15% per year. We believe our strong financial results are a reflection of our unique business model and disciplined culture of innovation and reinvestment that had disrupted the residential hard surface foreign industry. We're excited to carry this momentum into 2018. We would like to thank all of our associates for their hard work and dedication to our customers throughout the year. Now turning to our fourth quarter results, they were exceptional. Sales increased 40% to $390 million driven by a comparable same-store sales increase of 24.4% and adjusted diluted earnings per share growth of 72.7% to $0.19. We had broad-based growth including double-digit comparable store sales increases across all six regions. From a category perspective, all categories had positive comps with laminate LVP, tilings, place and accessories above the Company average. Our comparable store sales increase was aided by an estimated 800 basis points related to the increased sales and our five used and comparable store sales due to Hurricane Harvey. The entire Floor & Decor team from our 21 states reacted quickly to serve the Houston market. Excluding the five comparable stores impacted by Hurricane Harvey, fourth quarter comps increased 16.2% which speaks to the underlying strength of our core business, Trevor will provide more details on the impact from Harvey as it relates to our 2018 outlook in his remarks. During the fourth quarter, we successfully relocated our Savannah distribution center to a new 1.4 million square foot facility which was our second DC relocation in 2017, along with the move of our Los Angeles DC in the first quarter of 2017 and expanding our Houston DC in the third quarter of 2017 we…

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

Thanks Tom, and good morning everyone. I will review our fourth quarter and full year 2017 results, and then discuss our outlook for fiscal 2018. Fiscal 2017 was our best year on record with our highest sales and profit. Our positive fourth quarter and full year 2017 growth was broad-based, we posted double-digit comparable store sales increases in all 6 regions and all of our product categories posted positive comparable store sales gains. Our investments in people, innovative products, a connected customer experience, visually inspiring stores, Pro along with our unique large format stores, in-stock inventory model continues to resonate with both consumers and professional customers. Net sales in the fourth quarter of 2017 increased 40% to $389,500,000 from $278,300,000 in the fourth quarter of 2016. We ended the quarter with 83 total warehouse format stores, an increase of 14 stores or approximately 20% versus the 69 stores at the end of the prior year period. During the quarter we opened 3 new stores in Alexandria, Virginia; Austin, Texas; and Overland Park, Kansas; and we continue to be very pleased with the performance of our new stores opening during the year. Our fourth quarter comparable store sales increased 24.4% and this was on top of a 14% comp store sales increase in the prior year period. Our fourth quarter comp store sales were driven by a combination of post hurricane demand in the Houston market, as well as continued positive momentum in other markets outside of Houston. Excluding our five comparable stores in Houston, our comparable store sales increased 16.2%. So much for the rest of the year, the fourth quarter comp increase was driven largely by transaction growth, though both transactions and average ticket increase for the year. Now onto profitability; gross profit increased 41.5% to 162,400,000 in the…

Operator

Operator

[Operator Instructions] Our first question comes from Elizabeth Suzuki with Bank of America Merrill Lynch. Please go ahead.

Elizabeth Suzuki

Analyst · Bank of America Merrill Lynch. Please go ahead

As you ramp up your investments with the benefit of tax reform; first, am I correct that you said you'd invest about 25% of the savings? Did I touch that number correctly?

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

Correct.

Elizabeth Suzuki

Analyst · Bank of America Merrill Lynch. Please go ahead

When do you think the benefits of those investments really start to be seen? And are those investments being a little more backend loaded in the year or are they just going to kind of flow throughout?

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

I mean the benefits are -- it's -- we're invested in three areas. We've mentioned marketing, we're going to invest and do some marketing initiative to see if we can drive sales with that, if we can improve awareness; we're not to doing that across the Company, we're doing in market so we can test, pilot, learn and then roll out going forward. Our whole goal, our awareness is still at a level that we'd like to improve, we want to get more people to understand the Floor & Decor brand, we think turning that up and learning from that will be beneficial. The people investments are focused around retention, continuing to reduce turnover in our stores, making this a great place to work; and then the initiatives are -- you don't get -- we can improve delivery option, it doesn't have an immediate impact on sales, we can improve technology micro-merchandising, it doesn't have an immediate impact but overtime we'll get benefits of it. So, we think all the things that we're doing are right, we could see some modest benefit towards the back half of this year and into the beginning part of next year.

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

And just to add a little bit was, some portion of $9 million and we're not just spending that immediately, right. So those costs will come kind of throughout the year, we do think because those cost once they get up and running and our consumers and our employees get the benefit of it, we'll start to see hopefully more of that benefit in kind of later part of this year into 2019.

Elizabeth Suzuki

Analyst · Bank of America Merrill Lynch. Please go ahead

Similarly, on the store openings which you said are going to be a little backend loaded in the year. So I would assume that the costs associated in the CapEx going into the stores is also going to be backend loaded; so we should expect more of the margin impact to be than later in the year?

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

I think that's right. If you look at our store start-up expense for Q1, it's actually going to be below last year. We opened three new stores in the first quarter of last year versus really only opening one on almost the last day of the quarter. So we are getting a benefit from the timing in the first quarter of the year. But as we view it to the back half of the year, that's when we plan to see the increase in some of that spending; so we will have a stronger first half of fiscal 2018 relative to the back half. Also because of the hurricane -- that will also add to the fact that the first half of 2018 will be stronger than the backhalf, both -- all will be very good but as Thomas was very clear over the last two earnings releases, the Houston hurricanes is going to make things a little unique for the fourth quarter of last year and the first two to three quarters of this year.

Operator

Operator

Our next question comes from Michael Lasser with UBS. Please go ahead.

Michael Lasser

Analyst · UBS. Please go ahead

More and more of your specialty years are talking about the impact that promotions and new competitors are having on the market, presumably that's you. How do you see that having in their response to that having an effect on your business?

Tom Taylor

Analyst · UBS. Please go ahead

We think we have a unique business model, a unique value proposition that's just different than everybody else's. And every competitor has their unique strengths and things we try to learn from them and try to improve our business the way we do things; but we're going to continue staying focused on what we do, we think our value proposition is different; and -- so we're going to keep doing what we do and learn from them what we can and we don't see a huge difference in kind of what's going on within the marketplace that's affecting us.

Michael Lasser

Analyst · UBS. Please go ahead

Tom, you're not expecting the environment to get more promotional in response to the construction that your model is having on the marketplace?

Tom Taylor

Analyst · UBS. Please go ahead

I mean I don't think so, it's not like we've been -- we've been growing at this rate, entering new markets for -- the whole five years I've been here, we've been opening 20% new stores per year, so we're adding markets. We've seen our competitors try lots of different things and it's just so -- we're different, they all do things that are good but our value proposition -- our total value proposition is just different, so I'm not expecting things to be any different than we've faced over the last few years.

Trevor Lang

Analyst · UBS. Please go ahead

The only thing I would add to is, if you think about the level of investment, you know we've invested most of our free cash flow back into the business. For a long period of time, I think Lisa, Brian, Tom and I feel better about the talent in the technology and the infrastructure than we ever have, and we've got a good economic backdrop as well. So we feel very good about where we are strategically positioned and we feel really good about where the economy is, and we think we are further distance than we've ever been from our competition.

Michael Lasser

Analyst · UBS. Please go ahead

My follow-up question is, you're going to make some investments in trying to increase your awareness this year; where do you think your awareness is some of you more mature markets and where do you think it is overall?

Lisa Laube

Analyst · UBS. Please go ahead

So for overall, and we look at it differently, we look at acting sooner versus process. From a consumer perspective our awareness is 64% but it's only 10% unaided, so we still have a huge opportunity in front of us from a consumer perspective to know who we are and think of us first. On the Pro side, it's higher of course, we're around about 80% market awareness in which about half is aided and about the other half is unaided, and we also know from our research we still don't get that market or the share of wallet that we would like to get from our Pro's. So we think we've still got a very long runway in front of us, certainly our more mature markets, markets like Atlanta, Dallas and Miami where we've been longer, those numbers are stronger; but even in those markets it is still a huge opportunity for us.

Operator

Operator

Our next question comes from Matt McClintock with Barclays. Please go ahead.

Matt McClintock

Analyst · Barclays. Please go ahead

We've seen much more subdued results in this most recent quarter at a number of your competitors and your business continues to run along at it's extremely high rate if not accelerate; and I was just wondering is there anything specific to the last quarter that has change competitively or that you're doing differently or anything like that -- for the industry that's changed, that you can call out that would create such a dramatic difference in performance for one quarter?

Tom Taylor

Analyst · Barclays. Please go ahead

Not really. I mean, as I said kind of matter all along, it's not one thing we can point to that has driven this kind of performance over this amount of time. We've improved everything from the product within our stores, we've improved the way we service our professional customers, we've improved the way we market, we've improved the way we train; there's no one thing that's different and no one thing got different towards the end of the year that drove the separation in performance. Again, I just think that people are becoming more aware of us, we're entering markets where the stores are -- when you're opening stores at this pace you're increasing the awareness of your brand by just opening the stores and I believe as we continue to increase awareness and get customers in our stores; remember, if we can get a customer in the store that's buying a category, we're going to convert them 80% of the time because our total value proposition is just different. So as our awareness gets better and as we open more stores, and we've opened a lot of stores by the way in the third and fourth quarter and that helps our awareness and that helps drive performance.

Trevor Lang

Analyst · Barclays. Please go ahead

That thing, I know Wall Street will focus on our publicly traded competitors but you have to remember that's not our biggest competition, right. We are the independent, we're much more Pro focused than they are and they're much more consumers focused. Our consumer is just very different, we have a more stable consumer in the sense that 60% of our business is influenced by the professional customer versus the DIY customer, and because we service that professional trades person I think we just have a much more consistent business and that's another very differentiating factor when you think about us versus our publicly traded competitors.

Matt McClintock

Analyst · Barclays. Please go ahead

The commercial business, you talked about that Tom; seems like that business is coming along nicely, growing nicely and you're talking about taking 25% of your savings and reinvesting back into the overall business. Is a portion of that going to be dedicated towards commercial and how do you see the commercial business ramping from here over the next couple of years?

Tom Taylor

Analyst · Barclays. Please go ahead

I'll let Trevor handle that ramping part but we've already -- yes, there will be some investment because of corporate tax reform into the commercial but we're already investing at a pretty aggressive rate over the last couple of years, we continue to have resource to that department. There is a long tail in commercial owned share, where if you're bidding on buildings and projects like that you don't just get them and turn them into delivered sales automatically, there is a long time lag with that. But we're pleased with what our -- the jobs that we're landing and kind of what's in the pipeline of what's coming in the future. I'll let Trevor talk a little bit about the ramp.

Trevor Lang

Analyst · Barclays. Please go ahead

When we talk about commercial, we talk about commercial sales both coming from in our stores and then the true commercial division together. We get big jobs, both out of our stores and our commercial division, so it's about 1% of sales today which is great from nothing two years ago. I think more to come on that as we talk throughout the year, we are investing a lot in technology and people for those folks that still fairly immaterial. But when you look at the overall market, that commercial market -- some portion of 20% to 30% of the entire market, and the same value proposition that has made us successful in the residential repair market; we have those same benefits for the commercial space and it's a very disaggregated space with competition that is not large competitors and because of our sourcing abilities we think we will continue to grow market share there. So more to come in the future as we continue to grow that business. We do think it will continue to grow for the next few years at a faster rate than the total sales of the retail business.

Operator

Operator

Our next question comes from Christopher Horvers with JP Morgan.

Christopher Horvers

Analyst · JP Morgan

You're assuming that your stores outside of Houston I think are up high single digit to low double digit; you've talked about in the mid-teens growth rate in the market over the past few quarters, is there something that's changing there? Are you seeing something different in the business or you just sort of looking at the laps and saying, hey let's try to be prudent here?

Tom Taylor

Analyst · JP Morgan

Certainly a little bit of the latter, but I do think if you look otherwise four or five years, the overall market has been pretty good and residential repair -- flooring, we and the market are planning to grow but not grow at the same rate just because the last few years have been so strong. So we think our positioning -- we will continue to grow at a faster rate than market. I think our mature stores will continue to grow at a faster rate than the market. But just as we and everybody else forecast, they slightly lower growth in the overall market we're kind of bringing ourselves along with that slowing of the overall market.

Christopher Horvers

Analyst · JP Morgan

Relative to what sort of -- I guess third parties are saying about, expected growth for '18?

Tom Taylor

Analyst · JP Morgan

Yes, I think most of what I've read Chris is that we are expecting the overall macro -- or in our market as well as the overall macro flooring market to be great but not to be as great as it has been for the last three or four years.

Christopher Horvers

Analyst · JP Morgan

We get a lot of questions in terms of your ability to be the price leader in the market, certainly versus specialty but you've talked about versus your -- the Big Box competitors; being a price leader can you talk about what drives that? Do you think you buy better and as you think about the long-term, as you grow the number of stores I think some specialty competitors have run into issues in terms of not -- it becoming cumbersome, sourcing from more vendors rather than fewer vendors; so is there sort of dis-economies of scale as you grow?

Tom Taylor

Analyst · JP Morgan

Yes, I mean -- look, it's -- certainly we buy -- if you look at independent flooring stores, generally we buy different than that; we're direct to the source, we've got a lot of merchants dedicated to the category, we have an Asia sourcing office for those merchants finding the right suppliers. We have a complex supply chain, we've had over 200 suppliers for a while, so it's -- we don't anticipate that number to grow much but they change out over the course of time. We worked very hard to partner with our suppliers, so they are best in rate side-by-side with us and we posted a huge comp last year in our in-stocks as a company we're never better; so our suppliers are doing a good job of keeping up with those investments side-by-side. From a price standpoint; I mean look, we do our best to make sure that we're giving our customer the best value that they can possibly have, and we certainly are -- we watch the competition. As Trevor mentioned, the competition is broad, it's more than just the home improvement centers, it's the independent flooring stores and we try to watch to make sure that we're maintaining that price perception within our customers and our Pro's can trust us. So the only other thing I would say is that our assortments are broad in every category that we sell and so we're able to -- when you look at the total value proposition across the whole line of products that's where we try to continue better, you can't just look at opening price points, you have to look across the total line and we tend to be able to offer very good opportunity -- a good value for our customers.

Trevor Lang

Analyst · JP Morgan

Just one thing I'd add to that; we've spent a lot of time and resources certainly over the last five years for a lot in the last six or seven months, and what we found from our customers, prices isn't the top four reasons they buy from us. As Tom mentioned, it's the total value proposition; the biggest thing that matters to our customers is selection of product, having that 73,000 square foot box within stock inventories, combine that with super great quality products that people can trust, with an educated sales force and an integrated technology, and we're going to have the lowest price, that's the way to think about it. So people don't just buy from us because we have low prices, we do; people buy from us because they have confidence that we have a selection, the quality, and we can educate them to make a really good decision for what's a fairly expensive complicated purchase. So price is important but I wouldn't say it's the very most important thing for the decision-making process.

Christopher Horvers

Analyst · JP Morgan

Anything about the gross margin cadence this year considering the supply chain investments? Thanks very much.

Trevor Lang

Analyst · JP Morgan

No, the overall gross margin throughout the year -- our plan is to have sort of modest growth in gross margin every single quarter.

Operator

Operator

Our next question comes from Matt Fassler with Goldman Sachs.

Matt Fassler

Analyst · Goldman Sachs

Two high level questions, really about the market as you see it. First of all, obviously you have great efforts in Pro and in commercial, if you think about the underlying drivers of the business from the market level; what do you see happening to DIY demand relative to Pro demand to the extent that you can discern that bottoms-up from your numbers?

Tom Taylor

Analyst · Goldman Sachs

It's hard for us to separate DIY demand versus Pro demand. If you look at the fourth quarter when you're comping double-digit in every region across the country, demand is coming good from both customer segments. As you look at what we're guiding in the first quarter that takes that context run, kind of what we're seeing in the business. So we're seeing continued demand for product, I think the innovations last year -- not just last year but over the last few years and durability in vinyl and laminate have continued to drive people to want to change maybe more quicker than they have; and innovations around fashion within porcelain slimmer tile I think have also driven people to change. So I think the demand is still good, I think it's still a project that people are going to do in their homes.

Trevor Lang

Analyst · Goldman Sachs

From a macro perspective, if you think about we've got higher job growth, higher income growth, the value of people households which is generally speaking the most important attribute we see, obviously how you grow factors because the value of the household is going up. The only headwinds we see is, obviously mortgage rates are planning to go up a little bit, the average mortgage right now is 4.2%, people expect that to go up a little bit. Tax reform net is a positive for us but there could be some headwinds with the loss of the tax deduction for your mortgage interest and taxes. But net-net from a macro perspective, as I mentioned previously we think it's going to be good, I'm just not sure it's going to be the very high growth we've seen over the last three years.

Matt Fassler

Analyst · Goldman Sachs

And then secondly, as you think about e-commerce details on the investments that you're making; what's your observation in consumer's propensity to shop online? Are there any changes to technology or display or anything like that that you would see as incremental triggers to drive that channel shift more so?

Lisa Laube

Analyst · Goldman Sachs

Yes, I mean we have seen as we -- those are the comments Trevor mentioned, our e-commerce business continues to grow at a faster clip than the total company, and we continue to see the customer more and more comfortable shopping online. I think the best thing about our e-commerce business is that we have our brick-and-mortar stores as well because for us it really is about a connected customer experience and we know that our customers go back and forth between the website and the stores. And so for us it's about creating inspiration, it's about educating the customers, it's about giving them a great experience online that helps them to understand why we're the best place to shop and really to help the stores complete that purchase as well.

Operator

Operator

Our next question comes from [indiscernible].

Unidentified Analyst

Analyst

My first question is around CapEx; could you provide a little more color there. Is any of the tax reform reinvestment going into CapEx first of all?

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

Yes, the biggest piece of our CapEx investment for tax reform specifically is in technology solutions technology solutions for our call center, technology solutions for web, technology solutions to the workflow solutions to our corporate and stores to more easily understand what we want them to get done. [Technical Difficulty] I think if you think about the math of it, we are -- the comp in Houston was unnatural in Q4, it was an exceptionally high and customers reacted faster and they came in and they got what they needed and now they're back to their lives. So we do think Houston will be a lot lower in Q1 relative to Q4, still very strong and above what would be a normal run rate in Q2 and Q3 will be even less than that. So we're 63% through with the quarter, we have very good visibility, we've taken that all into consideration. So I would just say that we we've put a lot of thought to this plan and we have good visibility.

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

Yes, and I think as we've said on other calls, if we're fortunate to be on the line then we'll flow through it as 20% to 25% and we're pleased with the momentum in the business as reflected in our first quarter guidance. And As Trevor said, it will moderate each quarter and Houston is still doing terrific but it is going to moderate the further we get away from the storm.

Operator

Operator

Our next question comes from Zach [ph] with Wells Fargo.

Unidentified Analyst

Analyst

Could you walk us through expectations for gross margins through a little more detail and maybe comment a little on some of the moving parts beyond product margins in mix? I mean you said, modest benefit from DC but are there any other expenses like rising freight costs that we should keep in mind this year?

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

Our model is pretty simple, we're expecting all of that improvement in gross margin or the vast majority of improvement in gross margin I should say coming from better products and within that we do think it's going to be mostly a mix benefit and we'll give the teams credit, they've taken cost out both from a product perspective and the supply chain perspective. That being said, incorporated in our guidance is higher fuel costs, higher domestic trucking costs, we're fortunate we've put in a technology and we have really talented people in the supply chain that entered in the long-term contract, so we're not as exposed to people who don't have long-term contracts, they credit our supply chain for being forward thinking on that but we do plan on some inflation in the gross margin line as well as our labor costs, we've also planned for increased labor costs there and that's all contemplated in the guidance we've given you. So our model is of that complex, the vast majority of our gross margin is in product, if a very small percentage of our gross margin that's fixed cost DC supply chain cost, so that modest gross margin improvement we talked about is almost all going to come from product margins.

Unidentified Analyst

Analyst

And you mentioned the '17 vintages had been your best performing; how much of it do you think goes to macro and how much is simply the fact you've gotten better managing the new store process? And with the latest '17 vintages, is there anything new that you've learned that you would plan to tweak with the '18 stores?

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

'16 and '17 were equally better than we thought they were going to be and there's lots of reasons for that. I think we've absolutely -- we've learned a lot opening this many stores since 2012 and that 20% rate every year, we've kind of learned a little bit more, we've implemented our learnings into it. Our awareness is getting better so that's certainly helped in how the new stores ramp, the stores were opening to existing markets are absolutely opening quicker than they have historically opened but there's no learnings from -- we're not going to tweak much of what we've done, we think what we did is working pretty well. So for me I think it's -- we've gotten a lot better at it, we've implemented the changes the way we opened the store, how early we put people into the market, how we survey to get new pros, how we do the grand opening events, how we market to the customers; all of that has improved over the last couple of years kind of like we're at. And I think a lot of the reasons store is getting better is just awareness continues to improve and across the country, now it's -- we open stores in new markets and they've heard of us, I mean that's beneficial and that only gets better the more stores that we opened. So share a little bit the macro market when there's a demand in our category that's going to have benefit but I think most of our benefit has been things that we've done.

Operator

Operator

Our next question comes from Dan Binder with Jefferies.

Dan Binder

Analyst · Jefferies

You talked a bit about the hurricane benefit earlier, I was just curious; what -- within a range being two-thirds to your quarter, what roughly do you think that hurricane benefit will look like in Q1 and is it fair to assume that you're tracking in line with the plan right now or a little bit better?

Tom Taylor

Analyst · Jefferies

We're absolutely in line with what we thought was going to happen, somewhere between 400 basis points and 500 basis points impact.

Dan Binder

Analyst · Jefferies

My second question was around the Pro initiatives; you mentioned rewards program, I'm not sure if that's underway yet but just curious how you think about -- what that might look like and if there is any kind of margin considerations around that? I think if you're a Pro at the Big Box guys, you get access to the spin room, you get some discounts and that seems to help them a bit. I'm just curious if you're thinking something along the lines there as well as you want to go to that next level on Pro penetration?

Trevor Lang

Analyst · Jefferies

So discounting is a four letter word for Décor, we don't discount. What it's really designed about is how do we be a better business partner with them; so we do much better job in those markets of training our Pro's. We offer them business solutions, things like payroll and worker's comp. We try to expedite their delivery to get them in and out of the back of the store faster, dedicated Pro team to servicing them but there is a points based element to it as well, and it's designed as a win-win type solution, the more they spend with us, the more of the wall that we get with them, the higher points they get and then they can redeem those points for kind of anything they want; vacations, golf clubs, that type of solution. So we've been testing it now for well over a year, we did enter into this slightly because we do want to make sure that we were doing an appropriate way the test results and the third year stores that we've been doing it versus the controlled markets have been very encouraging. We'll talk to you guys more about it this summer but the test versus control market have been very encouraging and we do plan on rolling it out in kind of the mid to later part of 2018. Again, we'll talk to you guys more about that as we get throughout the year.

Dan Binder

Analyst · Jefferies

So presumably those rewards have some cost to them? As you scale it, is that -- do you think that's going to really move the needle a lot on the gross margin?

Trevor Lang

Analyst · Jefferies

Yes, those points are there. They are not that much and again, you only get the points to the extent you spend incremental sales and because our store operating flow-through is such is a net -- very accretive incremental spend for us because again, you only get the points to the extend you give us more sales. So there is a slightly higher cost but as I mentioned, you only get them when you drive sales increases.

Operator

Operator

Our next question comes from [indiscernible].

Unidentified Analyst

Analyst

I had a quick question on inventory, it's up 45% on the year versus 40% sales growth. I was wondering, looking ahead you guys continue to expect inventory growth outpace the sales growth? And then I have a quick follow-up.

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

No, we do not. We expect each of the quarters income growth to slow as we go throughout. And by the time we get to the end of the year, we expect our inventory to grow at a rate slower than our sales growth. And we just had really three unique events this year that as I mentioned, moving our biggest and most important distribution center, we just did not want to run out of inventory as we move that Savannah in the kind of late November/December timeframe. Concurrent with that we're shutting down our Miami DC which is frankly our second most important DC, we won't have plenty of inventories, we shut down that Miami DC, we're extensively done with shutting down that Miami DC. And then our sales are up 40% in the fourth quarter, we had substantial sales growth and we're going after product to make sure we improve our in-stocks. And then finally, I would say we've done a better job and Lisa is six years here now with us; but we were more methodical in Chinese New Year purchases and we knew we had some in-stock opportunities for key categories that we can improve upon. So long answer to a simple question but no, we think our inventory relative to our sales growth will continue to get better as we move throughout 2018.

Unidentified Analyst

Analyst

And then just a quick question on the percent of store managers you guys hired from within, obviously that's very helpful from an associate knowledge standpoint. How does that number trended overtime from the 70% you guys talked about today; is it going up or -- I guess any color on that will helpful?

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

It's going up, it's gotten better in each of the last three years but it's -- over the last five years we've built out a training department, we've -- as we've grown like this, we've had to pull people from the field into the store support center, so there was a point where we were taking up a lot of town and we had to bring more people in from the outside than we'd like to but the number is stable, but my goal is to get it keep it between 70% and 75%, we want to be able to create opportunities for people to move ahead in their lives, we think that's something that's unique that's here and we continue to invest in our training department to make our training more robust, to make sure when our managers as we're moving them along internally that when they get to the store they're ready to run the store. So the numbers gotten better and we hope to continue to get better.

Operator

Operator

Our next question comes [indiscernible].

Unidentified Analyst

Analyst

The product innovation was a bigger driver of sales last year and how should we think of product innovation going forward; are there other things coming or are there any new trends in flooring that we should be watching out for in the coming year?

Trevor Lang

Analyst · Bank of America Merrill Lynch. Please go ahead

There's always innovations coming. We've seen a lot over the five years that I've been here and I've seen a lot over my long history in home improvement; so there is always new things coming, we'll introduce new innovative products as the year goes on, both from the fashion side and both from the durability side and it will be across departments that we have. So I think it continues and -- but I still think it's in the early innings. I think water-resistant laminate, waterproof vinyls, those are things that are relatively still in their early ages of what they can be and more and more consumers are getting to understand what the benefits of those products are. So I still think there is a good upside benefit in stimulating customers to change out their flooring because of those innovations that have been introduced, we still think we're in early ends with what the initial innovations are going to deliver and there is more coming on.

Lisa Laube

Analyst · UBS. Please go ahead

I think that's exactly why we have an excellent merchandising team, they have a lot of experience, they go to every show in the world in flooring, we have great vendor partners and so we are always working on the next new things. So I think we can definitely expect to see more new innovation.

Unidentified Analyst

Analyst

As you do keep opening new stores which obviously is what we're expecting but how do you maintain the culture? I understand you can promote managers that have been with the Company for a while and put them in new places but how do you maintain that with so many new employees starting, especially in new markets, maintain the culture that you have that has driven the growth for so long and really keep it going, keep it sort of that entrepreneurial spirit and that small but kind of thought process?

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

It's incredibly important to us. I believe our culture is a unique differentiator from us and our competition. I'm sure every CEO is going to say something to that effect but I really believe we have something special here, I was fortunate to grow up at a company that had a terrific culture led by terrific leaders, and I was there when we went from a handful of stores to thousands of stores, and I learned what we did right and learned what we did wrong and I try to apply that here in the way we do things. And we are -- we have a super a very robust regional support team that keeps leaders in our company, close to our associates, we do videos through our executive team, that videos through our stores, we communicate -- every manager before they get promoted has to come for a full training time and flown into core university here at our store support center where they get exposure to our founder and to the executive team of the company, I mean it's incredibly important and that we'll -- it's something that we won't allow to change and we try to make sure that we promote the right people and make sure that they embrace the leadership styles and qualities that we have, and so far we've done good, I feel like the culture here today is as good as the day I started and we've doubled in our size. So we're going to keep that going.

Operator

Operator

I'd like to turn the call over to Tom Taylor for closing comments.

Tom Taylor

Analyst · Bank of America Merrill Lynch. Please go ahead

Thanks. I appreciate everyone's interest in our business. I appreciate you participating in our call and we look forward to talking to you. Thanks.

Operator

Operator

This concludes today's teleconference. You may disconnect your lines at this time.