Unidentified Company Representative
Analyst
Yes. If I may add, just in the ubiquity point, according to and Mexico, in all of Mexico, there's 62,000 ATMs and only 28,000 or 29,000 of those 62 are actually outside of a bank branch. If you think about OXXO, in OXXO, we have 21,000 ATMs. So technically, we've got I don't know, 40% of the outside of bank ATMs in Mexico. And if you go to the more rural areas of Mexico it would probably have to be the only ATM in town. So clearly, that is a significant portion of the value proposition, especially in a cash-rich economy in an informal based economy like Mexico is. So clearly, that is, I think, the main driver of the value proposition. Our job obviously is to take that advantage and turn it into a unique user experience that flows across not only Spain, of course, with payments and peer-to-peer, et cetera, but also with the loyalty program to drive that symbiotic relationship between the digital and the physical store. And right now, on loyalty, again, it's still early days, but I mean, you saw in the press release, we're at 24% tender. So of all the sales of OXXO are being done through a loyalty program. And these -- again, we're still running some numbers, but these customers are running tickets and traffic and purchases that are significantly higher than they otherwise would have been to a comparable cohort without the loyalty program. So I think this symbiotic relationship again between the physical store, the digital wallet and the loyalty program is causing exactly the kind of network effect that we wanted to have.