Earnings Labs

Fomento Económico Mexicano, S.A.B. de C.V. (FMX)

Q4 2021 Earnings Call· Mon, Feb 28, 2022

$113.39

+0.31%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.
Transcript

Operator

Operator

Please standby. We're about to begin. Good morning and welcome everyone to FEMSA Fourth Quarter 2021 Financial Results Conference Call. All lines have been placed on mute to prevent any background noise. After the presentation there will be a question and answer session. During this conference call, management may discuss certain forward-looking statements concerning FEMSA's future performance and should be considered as good faith estimates made by the company. These forward-looking statements reflect management expectations and are based upon currently available data. Actual results are subject to future events and uncertainties which can materially impact the company's actual performance. At this time, I will now turn the conference over to Juan Fonseca, FEMSA's Director of Investor Relations. Please go ahead, sir.

Juan Fonseca

Operator

Thank you. Good morning, everyone. Welcome to FEMSA's Fourth Quarter 2021 results conference call. Today, we have Daniel Rodríguez Cofré, Chief Executive Officer; Paco Camacho, our Chief Corporate Officer; and Eugenio Garza, our CFO. As always, we are also joined by Jorge Foyaso (ph) who heads Investor Relations Center. The plan for today is to have Daniel comment on some higher-level strategic topics. And then Paco will talk about the evolution of our governance profile and certain changes that FEMSA is proposing for the upcoming shareholders meeting in line with feedback we have received from investors. That should enhance our board's accountability, composition, and function. Next, Eugenio will walk us through the numbers followed by Q&A. So the call will probably be a bit longer than usual, but hopefully it will prove to be a good use of your time. So, with that, let me turn it over to Daniel. Thank you, Juan and good morning, everyone. Let me begin by thanking and recognizing Eduardo Padilla once again. We all know that he was instrumental in leading the effort that turned also into the powerhouse it is today, creating enormous value for FEMSA and its stakeholders and setting the foundation for compelling gross revenue going forward. We're also familiar with Eduardo 's self adopted role at FEMSA, Chief Central Officer, focusing on the development of a positive culture of trust and agile collaboration that has enabled over broader organization on over hundreds of thousands of colleagues to pull together towards a common purpose. Now, allow me to make a quick recap of how I see FEMSA in terms of its potential for long-term growth and value creation. At Coca-Cola FEMSA, we have in place a new long-term relationship model with our partner, the Coca-Cola Company. That significantly increased system alignment…

Paco Camacho

Analyst

Thank you, Daniel. And hello everyone. I want to talk a little bit about what we have been doing on the corporate governance front, particularly with regards to the structure and functioning of our Board of Directors. As you might be aware, we circulated a press release a few days ago with daily several relevant changes aimed at increasing the accountability and independent oversight supported board. Our first objective is enhancing the board accountability, and to that end, our shareholders will be able to vote on directors’ individuals, rather than necessarily for the first time this year. We believe we are among the first Mexican companies to do this, and hopefully this will become a trend. Second, we want to increase the influence of our independent directors. Back in 2018 our board had 21 directors, by 2021 we had reduced the number to 18 directors. In 2022, we are reducing it further by one or two directors, and we're making the commitment of reaching a final target between 14 and 16 directors next year. Importantly, at least 40% of those directors will be independent when we achieve our target. Third, we are increasing the oversight role of independent directors and key committees. The outage and corporate practices committees will continue to be composed, solidly of independent directors. And beginning this year, the corporate practices committee will also evaluate and nominate candidates for independent directors and ensure the entire board is composed of directors with the skills, experience, and capabilities required to provide effective oversight. For its part for planning and finance committee will add operational oversight to its preview and which will be renamed as the Strategy and Operations Committee, composed of a majority of independent directors. These committees will oversee transformational initiatives, further increasing the involvement and time commitment…

Eugenio Garza

Analyst

Thank you Paco and good morning to everyone on the line. As we have done in the past several quarters, we will provide fourth quarter 2019 comparisons where we consider this to be helpful, as the 2020 comparison base reflects the impact of the pandemic and does not always tell the full story. Starting with FEMSA 's consolidated quarterly numbers, total revenues during the fourth quarter increased 16.3%, while income from operations increased 18% compared to the fourth quarter of 2020. When we compare against the fourth quarter of 2019, total revenues increased 14.6% while income from operations increased 14%. FEMSA 's net income increased significantly in which 10 billion pesos, reflecting higher income from operations, a non-cash FX gain related to FEMSA 's U.S. dollar-denominated cash position, a decrease in net interest expense, and an increase in our participation in associates results, which mainly reflects the improved results of our investments in Heineken. Moving on to discuss our operations, beginning with FEMSA's Proximity Division. We opened 434 net new OXXO stores during the fourth quarter, to which 865 net openings for the year, reflecting a strong push by the team to close 2021 with strong momentum. Also, same-store sales were up 12.5% for the fourth quarter, driven by an increase of 10.4% in average customer tickets against 2020 when compared to the fourth quarter of 2019, same-store sales increased 4.4%. Gross margin increased 150 basis points to reach 46.1%, reflecting a recovery in commercial income from promotional programs. Income from operations and operating margin increased significantly compared to the same period of 2020, reflecting improved operating leverage and strict expense discipline. Relative to the fourth quarter of 2019, operating income increased 15%, while operating margin increased 30 basis points. These are encouraging numbers that highlight OXXO's resilience in an…

Operator

Operator

We got first two. Bob Ford with Bank of America.

Bob Ford

Analyst

Thank you, and good morning everybody. And thanks for taking my question. Daniel, how does the creation of a digital division impact the resource commitment and the expected pace of development of Spin and Premia? And what are the key KPIs for management in the digital division this year?

Eugenio Garza

Analyst

Thank you both for your question. I mean -- and maybe then you guys can complement in the answer, but I mean -- as you well mentioned today, we are focusing two main areas in the digital scopes, so one is Spin, which is really up in the organization, and the second one is the loyalty program. I mean, in terms of Spin and in terms of resources, we have been very active. Bringing people expert from the industry, and we have a leader who reports directly to me, as I mentioned before, and I would say that it's making my very good progress. I don't know if we can show the numbers that we have today, in terms of customers?

Daniel Vargas

Analyst

Certainly, I mean, we have more than 4 million on the loyalty side. We have 1.6 in Spin and about 60% or 60 plus in terms of actives? Daniel Rodríguez Cofré: Yes. And I would say that is where we are. I mean, we have made a lot of progress and I'm very fast over the last couple of months and we are very positive about the future. And obviously also mentioned during the call, we are looking for different level of potential partnerships at different levels because we strongly believe that that could be an opportunity in terms of value-creation. So that I would say it's the most relevant thing in terms of the indicators. Obviously, we're moving to the standards of the industries and that is how we're trucking the business. And internally, I would say that the fact that that division is reporting to me. I mean, the FEMSA leadership team is very close to them and we are following all the evolution in terms of performance and value creation on a monthly and sometimes on a quarterly basis. I don't know. Daniel Vargas would you like to other anything else?

Daniel Vargas

Analyst

Yeah. Just to be more specific on KPIs, I mean, going forward -- internally, we're looking at these indicators and going forward we'll start to share some of this in the market, but we are looking at the stickiness of the platform via the churn, the average revenue per user, customer acquisition costs, and the likely metrics going forward. And on the loyalty front. Again, we are looking at the tender in our stores, the stickiness of the platform and that data is also being shared internally to see what kind of monitor efficient opportunities exist going forward.

Bob Ford

Analyst

That's very -- sorry.

Paco Camacho

Analyst

For my, repurchases standpoint sorry about -- I think that is important to mention that there is a consistent inflow of talent that is coming from relevant industries from outside that we are bringing into these projects so that native talent helps us to develop further.

Bob Ford

Analyst

And just as a follow-up, how should we think about the evolution of the functionality and the use cases on both sides? Daniel Rodríguez Cofré: Both what we are doing is obviously applying the same methodologies of the industry applies. So with MBPs, agile teams and I think that the product is evolving as we speak. And I think the most relevant thing with can you just mention, we're very close about the stickiness of our product. And that is something that we are improving and we will continue to improve going forward. So as I said, we're very positive about the product.

Bob Ford

Analyst

Thank you all very much.

Juan Fonseca

Operator

One comment to add Bob. It does look like adding customers over the -- it's always a challenge. So the greater challenge is going to be keeping them engaged, right? I think, as you know, we are in an environment in Mexico where cash is still key, where there is a certain reluctance to embrace digital forms of payments. There's a learning curve. And so we can add big numbers as we already mentioned. The additions per month are in the hundreds of thousands. In the case of Premia, we're always probably almost adding a million per month, but we need to get people to really use the products and spend more time, and obviously, offering them rewards is going to be useful for that, but just to remind everybody of the headwinds that we and every other player is facing in Mexico, which is this deeply entrenched cash culture, which obviously for us, it's kind of -- we benefit from the cash side of things, obviously, but in terms of transitioning to digital, it's going to take a while. Daniel Rodríguez Cofré: Maybe -- I think you made a very good comment, Juan. But let me try to connect that with the ability that we have today that we know exactly who is doing what in terms of our customers. We have much more powerful information and that I'm sure it will help us how we can improve the product and to Juan's point, how we can try to evolve with the Mexican in terms of the cash, if you want, culture that still is very relevant in Mexico.

Bob Ford

Analyst

Thank you very much

Operator

Operator

Your next question comes from the line of Ricardo Ellis (ph) with Morgan Stanley.

Unidentified Analyst

Analyst

Hi, everyone. Good morning. Thanks for the call. Thanks for being available. Couple of questions. On the OXXO same-store sales, Gross margin s well above expectations, as you highlighted in the initial remarks, just a quick question on SG&A. Were there any major lines or anything that surprised you? I don't know, perhaps on the personal expenses side, we were a bit disappointed just a bit on the SG&A line. So any thought that you could give on that would be helpful. Now, more important than that is still on the OXXO. How are you seeing mobility, and overall your numbers throughout February? We're headed to March. So just wanted to get your quick thoughts on the evolution of on mobility and same-store sales as we get eventually completely tack this new wave? That's my my first question on OXXO. And then, the second question, moving down to Brazil. It seems that the GV is surprising to the upside. So just wanted an overall update on what you're thinking about Brazil in 2022? And more broadly, this leads me to my broader question on growth outside of Mexico? So wanted to get your thoughts on how you're thinking about South America in terms of growth contribution? The growth contribution of the region is increasing a lot relative to Mexico as it pertains to the expansion of the company, as it pretends to your expansion in retail. So any thought that you have going forward on ex Mexico? That will be helpful. Thank you.

Paco Camacho

Analyst

Sure. Thanks, Riccardo. I'll start with the SG&A question and then turn it over to Daniel for the Brazilian JV progress. On SG&A really there's nothing specific to mention other than the fact that as you saw. We had a big number in the fourth quarter in terms of new store openings. So we had an unusually heavy fourth quarter and some of -- some of these expenses are not capitalized, they're putting directly through the SG&A and that's why probably you saw a little bit of a higher bump on the SG&A. But other than that, I think we continue to see favorable deleveraging trends. And as commercial income is coming back, that gross margin benefit is flowing through the bottom line in the way that we expected, but nothing specific to mention on the fourth quarter on the ESG front. Daniel Rodríguez Cofré: Yeah, and maybe just before moving to Brazil, regardless, in terms of mobility, which was your other question in Mexico. Well, as we mentioned, we are starting to feel a recovery, we are not there yet completely in terms of mobility. But so far, I'm in a very positive trend in the fourth quarter. And then moving to Brazil, just a reminder to everyone, the JVs that we have there with which is a 50/50 JVs. We have three different models of operations. So, one we have the traditional franchise model with the select brand inside the gas station. Second, still inside the station with . We offered to the dealers if they like that we will take the store and we will run us we normally do with an OXXO store here in Mexico. And third one is the OXXO deployment of stores outside of the gas station and I would say that we're very much align and even positive in terms of our original plan. The most important thing is that the best customer value proposition that is proving to be very successful in Brazil is Softsoap. So we're very positive about what we have seen so far in OXXO in Brazil. And for this year, our plan is to open around 200 stores in 2022. And obviously, that will help us to learn how we can keep that momentum or even increase going forward. So that is where we are at this stage in Brazil, but very positive and very happy with the results that we have seen so far.

Unidentified Analyst

Analyst

I appreciate the comment. Thank you. Daniel Rodríguez Cofré: Thank you Ricardo.

Operator

Operator

Your next question comes from the line of Ben Cruz (ph) from Barclays. Q –Unidentified Analyst: Good morning. And thank you very much for taking my questions. So what I would like to understand a bit in regards to the most recent performance and the health position could you elaborate a little bit on the dynamics you think. Obviously you had some very good results during COVID and maybe things are just normalizing. So where do you stand right now in both South America and Mexico, and particularly in Mexico, where do you stand in terms of getting those operating efficiencies from having gone through the of processes, . Daniel Rodríguez Cofré: Let me talk first about South America. In terms of South America as we have mentioned our core market and most relevant in terms of contribution is the Chilean market. But we are moving very fast in order to improve the capabilities both in Ecuador and Colombia. And in that regard these two markets based on the synergies that we're capturing from the commercial standpoint, we're able to speed up our organic growth. And that's what we're doing both in Ecuador and Colombia. Particularly in the case of Ecuador, it's mostly relevant to mention that we are growing very fast as well with our franchise model, which is part of the EV one learnings that we're bringing from our core market in Chile to Ecuador. And then regarding Mexico, last year, we have made significant improvement in terms of the scale of our division. The fact that now we own 100% of the business, really has helped us to do that much faster and that also is helping us to improve the speed in terms of the organic growth. And we're always looking for opportunities. In Mexico, we can see for example, regional changed, etc., in order that also by using M&A as an optionality, see if we can go faster in this market. So that I will say in a nutshell is where we are. In terms of the pandemic, I think that was another question that you raised, I think definitely we got the benefit at the beginning of the pandemic, but so far we're able that to compensate if you want the reduction in those components of our value proposition by the other ones. And the fact that as I said, we have a much stronger commercial regional division that is helping really to be much more effective in terms of our value proposition in the markets that we're in and trying to be much more competitive in terms of price with our customers.

Eugenio Garza

Analyst

If I might add onto the Daniel's comment, I think some of the positive dynamics you see on the margin front have to do with that additional scale. And the way we are operating in Mexico by concentrating volume of key FKU's with less suppliers getting better terms. And that has achieved hundreds of basis points in margin improvement in Mexico. That on top of the top-line growth is really helping the deleveraging effort provide solid results to the bottom line. Daniel Rodríguez Cofré: We're just coming from Chile. Many of these practices comes from the Chilean operation. And I would just add, in terms of segmentation, or the type of format that we operate for different reasons, some of our markets have a mix of institutional sales. So for example, Colombia has an institutional and so does Chile. Mexico is basically retail. And even if you look at retail, our drugstores in Mexico cater to a certain segment. They're small, they're deeper within the neighborhoods, as opposed to Ecuador where we have two different formats, Fybeca, which is a bigger box, maybe a little bit higher-end. And then you have Sana which are smaller, lower socioeconomic segment. And then in Chile, you have Cruz Verde, which is also a big box place, a little bit higher. I think we have had a lot of learnings in terms of what is the right value proposition, and can we have more than one in a given market? And I think that's also proven to be very profitable. Q –Unidentified Analyst: Perfect. Thank you very much.

Eugenio Garza

Analyst

Thank you, Ben.

Operator

Operator

Your next question comes from the line of Alan Alanis with Santander.

Alan Alanis

Analyst · Santander.

Thank you so much. Thank you for taking my question. Hey, Daniel, Paco and Juan. Actually I'm going to ask about an elephant in the room but I think it will be a benefit for everyone. You didn't mention the share price of FEMSA, in any of the remarks. And the share price of FEMSA in dollars well, has done nothing in 10 years sustaining between whatever $78, $80 and $95. So -- well, how relevant is the share price in terms of all of the decisions that you're making. And specifically I think that the share price for them as much because of a lack of increase in earnings per share. And behind that, the capital deployment and the structure of FEMSA. And in this case as you are announcing the digital initiatives, I think it would be good to hear how you're going to monetize the digital initiatives to not even in the near future, but in the longer term. What are the options? So I guess the two concrete questions is the relevance of the share price in all of -- in everything that you're doing and the acknowledgment to the situation of the share price and . How are you going to monetize additional initiatives in the future? Thank you. Daniel Rodríguez Cofré: Thank you very much for your question, Alan. In terms of the strong performance of share price, as you know, a significant component of senior managers’ compensation and lap portion of the minority shareholders’ assets are in the form of FEMSA. So starting by myself, obviously, I'm very close on worry about the price of the South. And of course we take care about that South performance. But I think maybe the difference and acknowledged that. We really manage our company for the…

Paco Camacho

Analyst · Santander.

I would add also in terms of the changes we're doing to attract this, this management. We are trying to adapt our standard compensation practices to bring digital talent into the organization to something that replicates the value creation opportunities that they would get at a startup. And again, this value can hopefully be monetized internally through more disclosure as we go forward in terms of the progress of the value creation of these digital initiatives. And also through both commercial and potentially equity partnerships that Daniel mentioned going forward. So, we do take that into consideration and hope that through all these mechanisms, that value will be a lot more transparent to you guys as shareholders.

Alan Alanis

Analyst · Santander.

Thank you so much, Daniel, thank you . Best of luck to all. Thank you. Daniel Rodríguez Cofré: Thank you and thanks everyone.

Operator

Operator

Your next question comes from the line of Alvaro Garcia from . Q –Unidentified Analyst: Good morning, Daniel, Paco, Eugenio, Juan. Thank for the space. Two questions for me. The first one on average ticket at OXXO up 10% year-over-year. I know you guys are very proactive on passing price, but I was also wondering if you can comment on what you're seeing on structurally higher average ticket coming out of the pandemic, and whether or not that's actually sticking or not from a mix standpoint? And then my second question, on governance, congrats on the changes, particularly on the nomination front. Two questions. On 10 years specifically, what should we expect as far as the average 10 year for independent board members? And maybe if you could comment on the weight that the Corporate Practices Committee has had historically? And how you might expect that to change going forward? Thank you very much.

Eugenio Garza

Analyst

Sure. First on average ticket, there is an inflation component to that. No doubt. We are trying to balance obviously the value proposition with the increases that we're seeing on the supplier front, but so far, I think that there's still a good chunk of the average customer ticket that has to do with changes that we believe will be permanent in terms of the average customer basket. We're seeing a lot more hard liquor instead of beer, we're seeing more food consumed rather than just a snack. So overall, we're comfortable that as traffic continues to grow in the store that average ticket, at least for the customer that did change its habits will stick and be a permanent accretion to the value proposition of the store.

Juan Fonseca

Operator

And let me complement on that because I think you're absolutely right. I would say that obviously, one of the things that we still -- it's evolving and will continue to evolve is what will be the new reality at the office space. And I think that is something that we are analyzing verticals. And that could have a positive impact in terms of the particularly the traffic, but then the combination of the type of consumption that we have with people that go out and particularly go to work at the office that potentially on average because is going to change a little bit the mix of the size of the ticket could reduce the ticket average, but it will be more than compensated by the tropic. So I think that's the only thing that I would like to add.

Paco Camacho

Analyst

And if I may have made one additional thing, which is the consumer has changed it carries. A nice thing that the -- one things that will definitely stick is the ability of the OXXO teams to adapt to that. They have very quickly adapted the portfolio. They have very quickly adapted to how the mobility affected the consumer patterns. And I think that you should expect the OXXO teams to continue doing that strongly moving forward. And on your question on governance, as you know, the Corporate Practices Committee and certain Board members use to take care of the nomination in any event. Now we're making it official and they're going to be following established protocols based mostly on investor feedback and looking at stuff such as 10-year experienced and trying to strike the right balance between the corporate history of the company and the experience in the decisions that they made in the past together with fresh pairs of eyes that can look at the evolving topics such as digital ESG in other topics. So rather than at this point, communicate what these specific targets are with regards to 10-year competition and skilled matrix elements, that will be playing out for the next few months and we'll communicate if need be. But we are going to be looking at number one, making it explicit as to the kinds of considerations that we're making. And again, hopefully striking this right balance between institutional knowledge and history and fresh additions to the skill set of the board. Q –Unidentified Analyst: Very helpful. Thanks for answering too, thank you.

Operator

Operator

Our next question comes from the line of Luis Willard from GBM group.

Luis Willard

Analyst

Good morning and thanks for the space and comments of the results. I'm going to go a bit of script with my question then, and I hope you don't mind. If you think of your characteristics and your track record and your capabilities, how do you see them aligning with the strategic vision that you have for FEMSA and where the company is standing in terms of its life cycle? That will be my question. Thank you. Daniel Rodríguez Cofré: Thank you, Luis. Well, definitively, I would say that in terms of the evolution, as I mentioned during my comment, I think the business units are in a great shape. And if you notice, I think there are maybe two or three key elements that -- I believe that my experience will contribute to that evolution. So one -- first is the international expansion. As you know, before I jump FEMSA, I had experience both working at Shell and then later working at Cencosud with our relevant expansion outside the core markets. And so far, I think particularly Brazil, I think it's a very nice growth that -- trying to combine our knowledge, our skills, then with the local knowledge of our partner in Brazil is proving to be a great element. Second, I would say also, the fact that we are exploring new avenues in the U.S. I think that -- again, the team and it's really more to recognize Eduardo and the guys that are here around me in the table today that have done a great job in trying to move very fast in acquisition and really create a new vertical for FEMSA in an area that is very familiar to us. So I think that also is a positive thing. And then finally on the digital space, and I would say, my experienced before and I mean if you are familiar with the business in Chile, particularly, we had a very nice development in terms of the FinTechs of this world, but also which I think is very relevant. I mean, my knowledge around the loyalty programs, which is something that we have developed very successfully down in Chile and that we have brought to other markets in Latin America. So that I will say that brought all the three main elements. And finally, I think the most important thing for me is how we ensure that we have the right talent going forward in order that we can achieve and continued building the history of this great company.

Luis Willard

Analyst

Thank you, Daniel, that was very insightful.

Operator

Operator

The next question comes from the line of Rodrigo Alcantara with UBS.

Rodrigo Alcantara

Analyst · UBS.

Hi, good afternoon, good morning. Thanks for taking my questions. Two quick ones have here. The first one on the digital front, you mentioned you're being in Thailand to build the platform, right? We have seen that bringing people for rapidly deployment of consent Antonio, my question share would be, how far do you think you are in terms of building these chain, this chain on the digital platform. And also we do with cut light any investment there, did you cut out FEMSA adventurers that could potentially surface us as a partner for your digital platform. We know that you have a couple of investments there that would be my first question and the second one very quickly. Just to make sure I understood correctly so, the Heineken is taking Heineken, traditionally dividends were passed through to invest that successes investor rate of segment of dividend payments. So right now with the U.S. So as you mentioned, is fair to say that the dividend for Heineken will be used to fund U.S. acquisitions; is that correct? That would be my two questions. Thank you. Daniel Rodríguez Cofré: Thank you very much, Rodrigo. Regarding the digital front and FEMSA venture and then you guys can compliment me. First on the digital front, obviously, we have made a lot of progress in terms of bringing talent from outside, people that are if you want expert in the digital space. Having said that, we know that this world move very fast. And that is something that we need to keep always in mind. So we need to move even faster. And that for me is like in three fronts. One, is all we make sure that we continue to improve the quality for our product, so the value proposition. At this point…

Paco Camacho

Analyst · UBS.

Sure. What I would add on FEMSA Ventures is that following the good practices of corporate VC funds we have a do no harm attitude towards the investments that we make. So although we do have investments in last mile companies and FinTechs companies that complement the FEMSA portfolio, again, we share learnings. We make FEMSA properties available for them to do pilot testing, etc., to create value for themselves, and we try to share best practices. Having said that, we do let that the ventures flourish on their own and follow their own value creation process as well. So we again, we tried to do no harm and try to benefit mutually throughout the agreements. And I think there has been a great value proposition for the entrepreneurs, as well as good learning outcomes for us, that are helping us not only develop our own digital platforms, but also figure out where -- how the landscape is evolving in each one of our countries.

Juan Fonseca

Operator

And the one thing that I would like to add, Rodrigo, to your question on the trend challengers. The two things are very close together. So meaning they talk a lot, they work together a lot in things in which difference have interest that are outside looking to a lot of things. As you can imagine, they have learned a lot. And these types of learnings they talked on the digital team and they shared learning. And also, let's face it, they looking for a lot of companies in which some of them we end up not investing and some of them actually they end up not moving forward with their own projects. And in that regard, there is a lot of talent there, the better source available and eventually and that is also to Daniel's point before is something that we will look into as we tried to get more talent into the digital efforts.

Eugenio Garza

Analyst

And finally, Rodrigo, to your question regarding Heineken dividends, just want to be clear. Obviously, cash is fungible. But traditionally, we've said around dividends based on -- the cash flow of dividends that we get from Heineken , now Jetro into certain standard cash flow provided by the Proximity Division, and that has always been the case and will continue to be the case going forward. I think the comment that Daniel made earlier referred to 3.5 years ago. You might recall we sold off in a block trade about 5% of our original 20% holding in Heineken and used that capital to deploy into some of these nor verticals into the U.S. So, that's what he was referring to. So, from a dividend perspective, again, it's still to be determined over the course of the next few weeks. But we would continue to follow the same mentality and recover hopefully the pre -pandemic levels of dividends this year.

Rodrigo Alcantara

Analyst

So, it's basically a pass-through?

Eugenio Garza

Analyst

Correct, yes.

Rodrigo Alcantara

Analyst

That's great. Interesting comments on the venture side. Thanks for the clarifications about Heineken. Thank you, guys.

Eugenio Garza

Analyst

Thanks, Rodrigo.

Operator

Operator

Our next question comes from the line of Rodrigo Echagaray with Scotia Bank.

Rodrigo Echagaray

Analyst · Scotia Bank.

Thanks, everyone. And good morning. I guess my comment is with regards to the changes in the corporate structure beyond the creation of FEMSA 's Beutel division. Obviously cash is skiing in Mexico today, but I think there's obviously an acknowledgment of that may change over time and enhance the importance of Spin and Beutel in general. And so I guess the question is, how to make sure that we -- that you guys had address whatever challenges that you might face in the past in terms of having the right priorities in KPIs and compensation for under the new structure like what examples perhaps can you share us to what's not necessarily working and what's the end result or the potential end result of these changes in the corporate structure? Daniel Rodríguez Cofré: Well, let me make sure that I understand your question. When you refer to corporate structure, you refer to the leadership team that is reporting to me, I'm correct?

Rodrigo Echagaray

Analyst · Scotia Bank.

Correct. That and obviously the creation of FEMSA.

Eugenio Garza

Analyst · Scotia Bank.

Fine. Well, as I mentioned, the fact that we are now eliminated one layer, was the role that I had in the past, which is the CEO of FEMSA Comercio or the retail business unit, for me reflects two -- if you want, two key elements. First of all, I think the fact that the business, particularly will say the Health Division and now the digital area, they are growing very fast. They have to go. And I think that now they are at the level that really should report to the -- directly to the FEMSA CEO. So that for me is the first thing and I think at the same time, because all the retail businesses are they want stuff in the path and we see that there is a big opportunity going forward in terms of value creation. I think it's very important for me that against keep very close to this business. And in terms of the digital one and well, I so can have said we are taking all the knowledge of the of the industry in order to evolve our compensation package. Will that been in other that we can make over as attractive as we can. And so far, to be honest with you, I think we have been very successful attracting talent, the market there already is very, very competitive, but the fact that we have such a nice -- if you weren't footprint with our -- in OXXO business. Daniel Rodríguez Cofré: I think everyone in the digital industry recognized that this study is a great opportunity and they see the value in terms of how we can evolve the business, but at the same time, which I think is more important, how the guys that are joining us, they see that, how they can evolve and develop their career and going forward. So, as I said, I'm very positive, but at the same time, let me be very clear that we are permanently analyzing if there are other ways, particularly regarding potential partnership to even grow faster in that industry.

Paco Camacho

Analyst · Scotia Bank.

Let me add, I mean, just to follow-up on those comments. Number one, I think very importantly, we're no longer trading off our resource sets either on the OpEx level or on the capex level with the Proximity concept. So we're funding this separately, looking at it separately, and having kind of cost of capital and opportunity cost discussion separately. And I think that clearly helps fund investments that on the other hand for probably not having funded, that's number one. And number two and I think more importantly, we are being a lot more agile in figuring out what we can do internally, what we cannot do internally, and being open to outsource, certain elements of the development of the business and being a lot quicker in that respect. So I think those two elements added to what Daniel already mentioned are helping us get distraction that we're getting in the market.

Rodrigo Echagaray

Analyst · Scotia Bank.

Got it. And then just one follow-up. So you obviously launched Spin without any partnership, the feedback side, or on the tech side. What I guess seems to be changing in that, it sounds to me like you are now a little bit more open to seeking these partnerships around that division? Daniel Rodríguez Cofré: Yes. I wouldn't say that we're more open. I think one of the very positive element of FEMSA is that we have a culture of partnership. So in that regard I don't see any, if you want, difference regarding that. I think the only element that we are now focusing more than maybe we did in the past is the fact that we realized that with the speed that we are growing the business, and with the environment that we see there outside, I think if we can bring someone, or someone’s that can help us to do that even in a faster and more, if you want, effective way, we're open to do so. And we are analyzing that as we speak. So that is something that we already started last year. We're doing different -- we're having different discussions with different people. And potentially we're going to end up with different, if you want, partnership malls, which can be from a commercial point of view and can end up even to have a more, if you want, structural partnership that could also include equity. So that is what we are analyzing at this stage.

Juan Fonseca

Operator

I will add, Rodrigo, if we think of just what Saldazo was in terms of originating the accounts, partnering with Visa, which of course is something that we've done and setting up peer to peer payments, that's something that's already happening. For there are areas like analytics, that's something that we probably need some help in getting this state-of-the-art. So we need to be smart about where a partner adds value and where they wouldn't. And I think that compliments what Daniel was describing.

Rodrigo Echagaray

Analyst

Great. Thanks a lot.

Operator

Operator

Your next question comes from the line of Thiago Bertolucci with Goldman Sachs.

Thiago Bertolucci

Analyst · Goldman Sachs.

Yes. Hey Daniel and team. Good morning, everyone. Thanks for taking our questions. We have two questions exploring the team of capital deployment. And the first one is about logistics in the U.S. right? The biggest unit is ramping up well, U.S. has added more assets to the platform. And according to your opening remarks, we understand that there's potentially more to come over the next months, right? Back from the short acceleration on the P&L that we've saw in the first quarter, how we've perform ends up like and what should we expect for the very short-term having in mind that potential on organic activity should come from there going forward? This is the first one. And the second one is on OXXO, you were able to pull some acceleration store openings in the first quarter. And you have been reiterating the structure space for heart penetration in Mexico going forward. So I'll just have to hear from you, what should we expect in terms of expansion in Mexico for 2022, for OXXO? These are the question, thanks very much. Daniel Rodríguez Cofré: Sure. If you want I'll take the logistics question in the U.S. as you know, the entire strategy behind this is that we're looking at an industry structure that's our class model. So a lot of different suppliers, a lot of different customers. And being at the center as a distributor allows you to create a tonner value. And as you create a national platform, get that good synergies and value capture from the scale. So from that perspective, we bought our original two companies, as you know, in the spring of 2020, we've brought we bought a total of 13 companies so far. And at this point they can say a couple of things. One, most of the companies that we bought, bought they originally, as well as through the beginning parts of 2021, are already meeting there, right targets with the synergies and best practices that we have been able to deploy. And from our internal perspective, we're already valuing on a DCF basis based on the performance that we see so far. I mean evaluation. I mean, well, above what we originally paid for these assets, so we're very, very happy about what we have achieved there so far and still feel that we have a long way to go in terms of capital deployment into that space that at these quick paybacks and quick our return on capital turnaround. So we're happy to report that we think we made the right bet on this industry and it's playing out according to plan so far.

Paco Camacho

Analyst · Goldman Sachs.

Let me take the second question. On the openings in Mexico. If you remember, last year, we made some adjustments in terms of raising the threshold for a new location in order to get approved for a new store. We're now requiring a higher score in our internal metrics because we don't want to find ourselves again in the situation where we need to close stores because they weren't good enough, which is something that happened in 2020. So we've made it tougher to get approved for opening in Mexico. And we've been building the pipeline with that criteria. So it was very good and encouraging even for us, that we were able to do so well in the fourth quarter, as you said, more than 400 stores. Going forward, I think we should think of an 800 number. We'll start with an eight probably. There's maybe a little bit of upside there, but let's think about 800 for Mexico for 2022. But to answer your comment, let's also take that outside of Mexico, we're probably going to be approaching 400. So we're going to have 200 + in Brazil, something like 150, 160 in Chile and Colombia. We're almost going to be two to one Mexico versus international this year. And that ratio is going to change quickly because Mexico is probably going to stay there, maybe grow a little bit, but South America for sure is going accelerate. So to the comments that Daniel made in the remarks, it's entirely possible that in a few years’ time we're going to be opening similar numbers in Mexico and outside of Mexico. And complementing that comment, as you know, we've spoken about scale, and the benefits of scale, and what that does to your returns, obviously, to your relationship with suppliers. As we're getting bigger in these other countries, obviously, the profitability there begins to supercharge and it begins to be a story about margins catching up -- catching up, it's an aggressive thing because in Mexico, obviously we have 20,000 stores. But beginning to generate profits and beginning to narrow the gap, much in the way that we're seeing on the Health Division, where we're seeing the countries begin to narrow the gap vis-a-vis Chile, which is kind of OXXO in the Health Division, is Cruz Verde in Chile. So I hope that's helpful. And Thiago, before we let you go, so you don't blame me withering away from the right question on the logistics. For most of the early acquisitions, we are looking at ROICs in the low double-digits, even a year, a year-and-a-half into their acquisition. So just to give you a sense of how powerful this business model is.

Thiago Bertolucci

Analyst · Goldman Sachs.

No, that's great. And if I make just a quick follow-op on one comments. Any structural difference in terms of unique economics in Mexico and out from Mexico going forward, we should have in mind when adding each of the models. Daniel Rodríguez Cofré: Not really. We are seeing as you know, different traffic and ticket patterns out throughout the portfolio. So depending on whether it's a tourist area or an urban area, or a residential area. We are seeing certain changes in terms of the traffic slash ticket mix. But overall, we continue to see very, very high marginal returns on capital, similar to the ones we've been seeing in the recent past.

Paco Camacho

Analyst · Goldman Sachs.

There's maybe a difference. If we just think about Chile, I would say from a value proposition standpoint, our stores in Chile are a little bit more convenience. I mean, if you think about the spectrum between convenience and just proximity in Mexico. I think in Chile you have a slightly higher margins, the average ticket is higher in Chile than it is in Mexico at this point. But obviously, you need to have certain critical mass. It begins to influence whether you have distribution centers and how you build up your supply chain and logistics. So at the end of the day, you're using the playbook from Mexico, you're just -- you're where Mexico was 30 plus years ago, but with a lot of knowledge that you didn't have in Mexico 30 years ago.

Thiago Bertolucci

Analyst · Goldman Sachs.

That's very clear. Thank you very much.

Operator

Operator

Our next question comes from the line of Sergio Matsumoto with Citi.

Sergio Matsumoto

Analyst · Citi.

Good morning. It's Sergio Matsumoto from Citi. Thank you for taking my question. And my question is, on Mexico OXXO, and specifically on the assortment and the store footprint strategy. And you mentioned earlier, in response to one of the questions that the portfolio has adapted to the near consumption habits under the pandemic. And that makes a lot of sense. But I seem to recall that in the past that you mentioned repeatedly that when you saw the municipalities that we opened, that the traffic came back, and that indicated that the business model was good, and that portfolio was good, so it didn't really need to make too many changes. So I'm just wondering if this might be a change in narrative on your part? And if so, if you could help us reconcile and provide some color on how you would -- how we'd address the assortment and store footprint in Mexico in the near normal? Thanks.

Juan Fonseca

Operator

Great Sergio. It's Juan. We've made the comment repeatedly about, in the very beginning of COVID. When we all kind of locked ourselves up in our homes and people disappeared from the sidewalks. There were concerned certainly, outside of FEMSA in market observance, but also inside in terms of will there be structural changes, right? Obviously, e-commerce was growing handover phase. And so some people would speculate, well, maybe people are never coming back to the streets, right? Or maybe e-commerce is going to be so dominant that the spur of the moment transactions is going to lose relevance. And so our comments when we've talked about, as people go back out and kind of resume their lives and their activities. They go back to the store and they buy what they've always bought, and this has implications. For example, for mix, right? I mean, you saw a shift during COVID towards multi-service. And so would people come back and go back to buying at a single-serve of snacks or beverages. And so our comments go to that to basically say, look when people, what we're seeing, when restrictions have come down, when the color code has gone to green, people go to the store and they buy their cup of coffee and their snacks and their tacos like they were doing before COVID. So we don't see a structural change. Yes, Daniel mentioned a few minutes ago, probably we won't be opening many stores inside office buildings anytime soon. But by the same token, we are seeing higher revenue in stores that are in some residential areas because people are there during the week that didn't used to be there during the week. And then the other comment which has to do with specifically, I would say spirits and the small supermarket replacement ticket, which we started talking about 18 months ago, those have remained and I think Eugenio commented to that a few minutes ago. So we are seeing a legacy of running out of beer for a couple of months in the middle of 2020, people discovered that OXXO has a great assortment of spirits at very good prices. And that seems to have remained. And then there's also that small supermarket replacement transaction for consumers that didn't realize that we either carry their favorite brands or that on a like-for-like basis, our prices were very similar to the supermarket. So that's how -- I don't think there is a -- I don't -- it's hard to reconcile like I don't know if I was clear. Was that helpful?

Sergio Matsumoto

Analyst

Yes, it is. It makes sense. If you could maybe update us on what you just mentioned about fewer OXXO in office buildings, that makes sense too. What was the ratio in the past and what you expect to -- where you expect to be in the future? You don't have to provide any time frame just like in general.

Paco Camacho

Analyst

If you remember, we were talking a few years ago about niche locations. So we talked about opening a few stores inside office buildings, we talked about opening stores inside manufacturing facilities. I remember talking about Honda, for example, where we had some stores that they didn't charge us any rent. Obviously, we've open more of those in more places, stores in airports. So these were always niche this wasn't a big part of the numbers. So I don't really -- of the top of my head, I don't have a percentage, but it was single-digit in terms of any given openings in any given year. So this doesn't really move the needle, it's more of just reallocating to more traditional locations and on that front, actually we've made some further progress on segmentation, so I think we've gotten better at going. You remember we used to have just one kind of store, then we went to three types of stores. Now we have six or seven kind of more finally segmented types of stores. But I wouldn't say losing the office building or reducing that significantly. I don't really think it moves the needle very much. Daniel Rodríguez Cofré: And I think that is important to mention that this is a fluid situation, meaning, as we come out of the pandemic then clearly, some decisions will be made by office buildings, by companies, etc. and how they're hybrid or not working situation is to going to be. And then depending on that, then if everybody comes back to the offices, then evidently the opening of stores close to the office buildings will restart the same way it was before. So I guess that's what it's important needs to make sure that we keep our radar up and see how the situations evolve. And then we'll act accordingly, I think that that's what is important.

Paco Camacho

Analyst

I think that maybe the metric that can help you understand a little bit more internally, we obviously have return thresholds on any capital investment that we have for new stores and then we track according to the harvest like, January openings, February openings. We track how closely they are to the typical stock maturity curve. And when we reduced our openings from the low, 1,200, 300 -- 1,300 to 800, that number moved up materially precisely by being a lot more judicious with regards to segmentation, with regards to where we put it, etc. And now we're up in the 80's and 90's, percentage hit rate with regards to what store sitting their maturity in the early phases despite the pandemic. So I think we learned a lot of process and I think we'll continue to be judicious even as the changes in consumer patterns come up. I mean, only in February now, I think we've seen a widespread coming back-to-school in the entire country, we're seeing it in the traffic numbers, we are seeing it just generally with regards to how long it takes to get to the office, and we'll continue to fine tune this formula, assuring that we -- that expansion stays or the assertiveness of the expansion stays at these levels.

Sergio Matsumoto

Analyst

Great thanks and thank you for the color.

Operator

Operator

Ladies and gentlemen, that is all the time we have for questions today. I will now turn this conference back to Francisco Camacho for closing additional remarks.

Paco Camacho

Analyst

Well, thank you, everyone for attending the call and thank you for your continued support to FEMSA and the team. Have a good week. Thank you.

Operator

Operator

Ladies and gentlemen, if you wish to replay the webcast for this call, you may do so at FEMSA's Investor Relations website. This concludes our conference for today. Thank you for your participation and have a nice day. All parties may now disconnect.