Derek Schmidt
Analyst · Sidoti. Please go ahead
Thank you, Jerry, and good morning, everyone. As Jerry noted, business conditions for the furniture industry are challenging at the moment, but we have an experienced management team that's agile and skilled at maneuvering through periods of uncertainty. We're embracing the current environment, because in times of disruption, we know there are opportunities to gain share from competitors, who are less agile; less financially secure and take a more defensive posture. While near-term sales will likely be strained for the next three to six months, due to slowing consumer demand and bloated retail inventories were staying on the offense and aggressively pursuing opportunities to gain share in our existing markets, but as important to enter new growing markets where we believe we can provide differentiated solutions and have a right to win. As we've shared in the past, our long-term growth pursuits for new business have three legs. All of which we are progressing in fiscal year 2023. First, new sales distribution. We know that consumers are broadening where and how they buy furniture and we are pivoting to where people shop. On the retail side of the business, we are expanding with new customers beyond traditional furniture retail, most notably big box retail. As an example, we recently launched a successful trial of motion product with a large national retailer and will be shipping a new program of custom manufactured stationary product to them in the coming months. In the e-commerce channel, our historical sales have predominantly come from our home styles brand and have been concentrated with a few major players like Amazon, Wayfair, and homedepot.com. While we'll continue to aggressively grow with these customers, we are also focused on expanding relationships with other leading e-commerce partners, like Overstock, Walmart.com and Symantec, to name a few. We are also extending the Flexsteel brand online in a meaningful way with select e-commerce partners in fiscal year ’23. The second leg of our growth strategy is new product categories. Two focus areas where we are driving big innovation this year. First, sleep solutions. Most living room furniture isn't designed with sleep in mind. We have a solution which we intend to launch later in the year, which we believe could define an entirely new furniture category and satisfy a sizable unmet need in the market. Health and Wellness continues to present itself as an avenue for growth long-term. Our second innovation focus is on small parcel modular furniture, which is growing in popularity as it changes with shifts in people's lifestyles and needs. However, the quality, comfort and ease of assembly are lacking in current market offerings and we are leveraging our know-how, and patent pending innovations to bring a better solution to the market in the second half of fiscal year ‘23. The third leg of the growth strategy is new consumer segments and we have two initiatives in progress. First, we're addressing new consumers through a lower priced soft goods brand. There is a large mass market for value oriented furniture, which is below where the Flexsteel brand competes, due to the large disparity in quality durability and comfort. However, we believe we can compete effectively with a new brand at these lower price points by leveraging our engineering prowess and manufacturing capabilities to reach these prices, while offering quality and comfort that is superior to the competitive alternatives. This new lineup will start shipping in the second quarter. Second, we're addressing a new consumer segment for modern lifestyle brands, which have been hugely successful in the past several years. By becoming a preferred product development and manufacturing partner, to some high profile lifestyle brands. In summary, market conditions will be rough near-term, but we remain focused on our growth vision and have a set of ambitious initiatives in fiscal year ’23 that we believe will position the company for long-term profitable growth and shareholder value creation. Many of these efforts should deliver meaningful incremental growth in the second half of the fiscal year as well. Beyond the growth priorities, we've also reinforced efforts in fiscal year ’23 and cost savings initiatives to both offset continued inflationary pressures and lower prices to the market. As Jerry alluded to earlier, competitive pricing pressures are growing exponentially. Competitive manufacturers and retailers alike have amassed large inventories and are accumulating significant ancillary charges on inbound product that they have no place to put at a time when consumer demand is slowing the result, heavy discounting and promotions. There's nothing too irrational in the market yet, but we expect pricing to remain aggressive until the value chain works through its inventory glut. We worked tirelessly during the last two years to gain significant product placements at retail, which resulted in above industry growth and we stand prepared to vigorously defend our positions. To do so, we will have to respond to pricing pressures, but intend to fund these price reductions through continuous improvement in cost savings efforts rather than accept margin erosion. We've strengthened the leadership in all areas of our operations, logistics, manufacturing and sourcing. And we have the talent in place to drive the savings necessary to compete effectively in the market, while generating profit and positive cash flow for the business. With that, I'll turn it over to Alejandro to give you additional details on the financial performance, for the fourth quarter and outlook for the first quarter of fiscal year ‘23.