Chris McCann
Analyst · Wunderlich. Please go ahead
Thank you, Jim. Fiscal 2016 was a good year for our company on a number of fronts. We achieved solid revenue growth and drove increases in our margins and earnings despite some significant headwinds we faced during the year. Importantly, we also made excellent progress executing on our vision to build what we call our Celebratory Ecosystem, which includes our all-star collection of gifting brands, and an ever-increasing suite of products and services designed to help our customers deliver smiles to the important people in their lives. We also continue to make progress in our integration initiatives, which began with our acquisition of Harry & David, and has now evolved into a holistic approach to how we view and operate our entire company. A key feature of this approach is that we are focused on proactively identifying and serving best practices across all of our operations and key functional areas. This focus has already provided benefits, enabling us to exceed our original estimates for operating synergies, which is now at $20 million over three years, $10 million of which we have already captured. And we have now begun to pursue numerous revenue synergies in cross-brand marketing and merchandizing, through our customer databases and expanded suite of CRM tools, and in business gift services and wholesale channels. Also during the year, we enhanced our ability to increase multi-brand customers, a key long-term growth strategy by completing the migration of all of our brands on to the multi-brand Web site. This enables us to enhance our cross-brand marketing and merchandising programs, and begin to accelerate our marketing initiatives, including Celebrations Passport, our free shipping program; Celebrations Rewards; and Celebrations Reminders; programs that are all designed to enhance our customers' experience. In addition to the progress we achieved in these important areas, during the year we saw some positive trends in all three of our business segments. In Consumer Floral, 1-800 Flowers benefited from a strong Mother's day, which helped drive revenue growth of nearly 5% for the fourth quarter. We also enhanced gross margins for the period which were up 190 basis points to almost 42%. These results reflect several factors, including our focus on truly original product designs developed by working directly with our talented local BloomNet florist, our disciplined approach to efficient and effective marketing programs, and our intense focus on always enhancing our customers' experience from shopping to delivery, which helped drive exemplary customer satisfaction metrics. As a result, contribution margin in this segment increased for yet another quarter, up 25% to nearly 13% of total sales for the period. For the full-year, we grew revenues in this segment 2% on a comparable basis, while concurrently growing gross margin 160 basis points and driving another year of increased contribution margin up nearly 17%. We expect to build on these positive trends going forward, and we are confident that the 1-800 Flowers brand can accelerate its revenue growth, and further expand its market leadership position in fiscal '17. In BloomNet business, while revenues were essentially flat year-over-year, we continued to drive strong growth in our contribution margin, reaching a record high of 36% of total revenues. This reflects both cost management as well as BloomNet's focus on being the quality and innovation leader in the wire service space. During fiscal '16, BloomNet introduced a number of new and enhanced products and services, with more being rolled out this year including enhancements to our unique local artisan program, new product line extensions for key everyday gifting occasions, new directory service features, and Web site hosting and marketing programs, and enhancements through our innovate cloud-based store management technology platform. As a result, BloomNet is poised to increase revenue growth in fiscal '17, while continuing to deliver strong bottom line contributions. In our Gourmet Food segment, revenue growth for the year primarily reflected Harry & David's contributions. Here we are gradually building momentum as we begin to pursue the revenue synergy opportunities that we have discussed with you in the past. Harry & David's results for fiscal '16 combined with our continued solid growth in our Cheryl's and 1-800-Baskets businesses more than offset lower performance in our Fannie Mae brand, which is still working its way back from the fire at its warehouse in fiscal '15. To address Fannie Mae's performance and return it to its strong pre-fire top and bottom line trends, we've instituted a number of changes. Among these are significant reductions to the brand's cost structure, enhanced product assortments, new packaging designs, and enhanced store merchandising and local marketing programs. We believe these changes will enable Fannie Mae to grow its top line while enhancing margins and driving improved contributions in fiscal '17. Lastly, during 2016, we further illustrated a key feature of our corporate culture; our focus on innovation. As I've told you in the past, innovation is part of our DNA. We are intensely focused and committed to being at the forefront of technological innovation, and social trends that help shape consumer behavior. Adding to the long list of industry firsts in our company, during fiscal 2016 we announced the launch of the first commerce spot on Facebook's Messenger platform. Our integration as one of the first external commerce brands on the Amazon Alexa voice-enabled platform. The beta launch of GWYN, our own AI-based gift concierge service partnering with IBM's Watson platform, and the announcement that we will be among the first e-commerce partners to offer Apple Pay on desktop and mobile web. All of these relationships with Facebook, Amazon, IBM, and Apple illustrate their interest in having our great brands in their ecosystem. Most important, these innovations help position us at the forefront of the fast evolving changes that we see in customer access, engagement, and experience. With that, I'd like to turn the call to Bill to cover some of the key financial highlights.