Ron Dutt
Analyst · H.C. Wainwright. Please proceed with your question.
Well, the telematics, we’ve offered telematics for several years, and it’s – I would characterize it as a first generation, it’s really borne out of our engineers, having a tool to assess the state of health, troubleshoot our models. And we start selling that to selected customers about over the past year or 2. And what we found is that many of the operations in both material handling and GSE had operated for many, many years without telematics on their battery and just didn’t think – they didn’t understand the real benefit of it for asset management, state of health, managing their packs, and what they found as they pilot and try these, they are very, very excited. So we’re – I think we’re going to see a continuing more rapid growth and rollout of this. Now, we charge an amount to install the telematics, and we are also recently beginning to charge a monthly fee to provide services to support those people with customized reports and our other support services. So, we have got the initial fixed fee and the monthly fee. And we see that evolving to the point of being a huge leverage point to offer new features and capability for these – for our customers to manage their fleets. They have locations all over the country. They have lots of forklifts, lots of battery packs, of course, with that, and managing the life, forklifts do different jobs with telemetry. They can swap the batteries to extend the life. Everyone is into extending asset life because that’s dollars and cents. The other thing, and probably the more important there into is reducing downtime. So, with telemetry, which is channeled through the cloud to the customers and us, we can provide downloads and repair packs, alert local techs to do repair work where a hands-on approach is needed, all of which can reduce the amount of downtime, which is critical for these high-performance operations. And what we are seeing is we have introduced these into the plants, and it has been very, very well-received. Lastly, I would say, look, this is software, and it’s kind of like our iPhones. I don’t know about you, but I get downloads all the time, improving this and new versions and iPhone 14, 15 and so forth. And that’s the path I see for this telemetry. And we are very, very excited about it because it’s a source not only of some income, but I think it’s even larger than that. It’s a source of new business and a differentiation for our company. We are a first mover in this. There are others doing it. But it represents a source for us to get new business. It’s also beneficial for pricing. Now, simply put, it’s value creation, the value we see that the customer wants, not something that our engineers think is slick and clever, it’s what the customers want. So, it’s very exciting.