Actually, it's funny. There are two things we've learned that one of which we couldn't do anything about. The other one maybe we could have. And that was one we did go through the trouble to have these projectors project interesting visuals on the tented night. Otherwise it would have just been a deep hole. And that cost us close to a $1 million all in. But when you drive by at night, it really catches your eye. It's pretty spectacular. During the day, it looks like department of Public Works parking garage. I mean, it's very unimpressive during the day, and there's not much we could do about that. I mean, it's a temporary building, and so the permanent will catch your eye. But if you drove by this during the day, we're trying to figure out how to market to say, you got to come inside, because when you step inside, it's far nicer than it looks like it will be from the outside side. And so that's been one of our interesting challenges, that there wasn't much we could do about it. I'm glad we went through the trouble to shine lights on at night because that helps a lot. The other thing was the choice of name, which was me choosing the name The Temporary. And I wanted to choose that name because I didn't want people to think that this was American Place, because American Place will be much nicer. But marketing The Temporary is actually kind of an impediment because people are like, well, why do I want to go to this place? It's only temporary. It's not that nice. It's just temporary. And it's even been a little bit of a hurdle with employees, like, well, I have a permanent job now. Why do I want to go to work at a place called The Temporary? And so it's kind of like with the employees, you say, listen, we're hiring you for American Place. It's a permanent job. It's just a temporary structure. So the use of The Temporary name, which is a little tongue in cheek, and it was to not confuse people on American Place being bigger and better, but in the meantime, it's been a little bit of a challenge.