Paul Kim
Analyst · Piper Jaffray. You may proceed
Yes, so I’ll give a little bit of color. So that’s a very good question. Product mix, and I’ll make a commentary on gross margins as well. The ASPs, our assumption for 2019 is some degradation on a comparative basis, but it’s going to be largely driven by our product mix. I think the thing that makes it really encouraging for us is not necessarily ASP, we also take a look at our gross margins as well. Meaning that if you take a look at the first quarter of 2018, our revenues in the first quarter was $4.6 million, our ASPs were over $1,000. And now in the fourth quarter, ASPs are $886, so clearly below $1,000. But our gross margins are up 10 points from the first quarter. So if you take a look at the overall business in the fourth quarter of 2017 and in the first quarter of 2018, those, we believe, were the low points financially for the company. Since the first quarter of 2018, our top line has sequentially increased and the other thing that has also happened directionally is gross margins were uplifted by about 10 points, actually over 10 points. As we take a look at 2019, the thing that makes it really encouraging for us is these wins, a couple of them that Ming has mentioned, and the opportunities that we’re seeing, they’re much deeper opportunities than getting a sample here and a sample there. We are collaborating with genetic testing organizations and institutions. And we think that, that will compound the diversity and the stability that we have in the base. In 2018, we talked about the diversification from our core business into, for example, the carrier testing business, where we made a lot of traction. In the sequencing service area, that business has grown multiple 100% in 2018. And as we look out into 2019, we believe these opportunities that really capture what we do well, which is the technology and the operational efficiencies, whether it be cash pay or reimbursement, we like the opportunities that we see, and in each of these opportunities, we see ourselves making money. I think that what this will do is, it’ll not only sustain the business and provide stability, it will really give us a view into the pipeline of the business as well as visibility. So we really look forward to the results that we’re going to be posting in 2019.