Joel Anderson
Analyst · Morgan Stanley. Please go ahead
Thank you, Christiane, and thanks everyone for joining us on our fourth quarter 2022 earnings call. As we stated at the ICR conference in January, we were pleased with our holiday performance, which was at the high end of our guidance despite the impact of snowstorms leading up to Christmas. The season played out as we had expected with an improved inventory position and more targeted digital marketing, helping fuel sales as our Save the Holidays campaign resonated with customers looking for value. Results for both the holiday period and the quarter overall were driven by transactions, our proxy for traffic, which demonstrates the effectiveness of the value and wow we delivered, especially important in this inflationary environment. We finished the quarter with a strong January resulting in total fourth quarter sales of $1.1 billion for growth of 13%, a comparable sales increase of 1.9% and earnings per share of $30.7. Needs based items continue to be popular as demonstrated by outperformance in our candy, seasonal, and create worlds. Our customer is clearly looking for value and convenience and the flexibility of our model allows us to quickly respond and bring them the products they want. We started 2022 knowing it was going to be a challenging year, giving the extraordinarily strong stimulus influence results of fiscal 2021, but we did not expect inflation to be as high as it was and across so many key areas. Five Below is a resilient retailer and we quickly pivoted and adjusted to the new operating environment. I could not be prouder of how the organization rallied to deliver sales over $3 billion and 11.2% operating profit margin for the year despite these headwinds, and I want to thank them for the their commitment to executing with excellence. Now let me summarize the major accomplishments of fiscal year 2022. One, starting with product. We are a merchandise driven company and we are passionate about sourcing an incredible trend right assortment for our customers at outstanding value. We stay on top of hot trends and swiftly move to capitalize on them while creating fun for our customers with events like Sunday Squish Day for exclusive squish models. In 2022, we were up against strong trends from 2021 and successfully lap those by finding amazing value products in Hello Kitty, Funko and Marvel Collectibles, as well as other licensed products such as Kendall and Kylie Crossover bags. The flexibility of our model and our eight worlds is unique and enables swift recognition and introduction of trend right and relevant products to our customers, and we have honed our expertise and discipline to effectively manage the constant cycling of these trends. Number two, new stores. They remain a key growth engine with the opportunity for 3,500 plus Five Below locations nationwide. In 2022, we opened 150 new stores, including 48 in the fourth quarter with a total ending store count of 1,340. We are seeing continued strong new performance demonstrating how effective our model is with an industry leading less than one year payback. Number three, the Five Beyond prototype. Since the reveal of our new store prototype at the March Investor Day, featuring the store within a store of Five Beyond section, we successfully converted nearly 250 stores in 2022 or almost 20% of our store fleet into this format. Number four, digital and data. We created a data science team and began using tokenization tools to gather sales data to communicate with our customers more effectively, as well as to better target new customers. We have improved our ability to meet our customers where they are, whether it be TikTok, Instagram, or Snapchat among other social media platforms. We are still in the early stages of this journey and see great future potential to increase loyalty. Number five, brand awareness. Our overall brand awareness continues to grow as we densify across markets, increasing by eight percentage points in 2022 to 67%. We believe part of this strong growth is due to our new and burgeoning data analytics capabilities, giving us more customer insights and fueling more effective digital marketing, and we expect our brand awareness will continue to increase over the coming years. Number six, crew. In 2022, we opened our annual associate engagement survey to all Five Below crew members, including full-time and part-time across our stores, ship centers and WowTown. Our engagement scores landed us in the top quartile of Gallup's overall company database, which includes thousands of companies across multiple industries. We are very proud with the level engagement of our crew and we will continue to focus on hiring outstanding crew members and building engaged teams. While achieving these milestones, we also built out our capabilities and distribution both for e-commerce and stores. We completed our Five No distribution center network with the opening of our Indianapolis location leading to greater efficiencies and opportunity for improved operations for the chain. Additionally, we rolled out BOPUS across our chain in September and are pleased with the initial customer response and see a big opportunity to continue to grow. These are examples of how we are evolving into a true omnichannel experience, meeting the customers where and how they want to shop. Now let me turn to 2023 and where we are with our triple double vision. We moved swiftly from strategy to execution. We reconfigured our team. We adjusted and hired new leadership. All of this was done to support five new strategic pillars, which are one, store expansion; two, store potential; three, product and brand strategy; four, inventory optimization; and five, crew innovation. We are looking at each of these five through the lens of customer relevancy and using technology to drive results while focusing on unleashing the power of data and analytics. Allow me to give you a brief overview of each one. Given that new stores continue to be the key growth engine at Five Below, store expansion is unsurprisingly the first pillar. As we said at our Investor Day last year, we are expanding our reach to put Five Below anywhere. We have refocused resources to accelerate our store growth and reach a milestone of 200 new stores this year. For example, we overhauled our real estate review process to make it more efficient and we also expanded our view, the types of centers in which we can locate a Five Below store. In addition to our traditional focus on suburban power centers, we are now accelerating urban as well as semi-rural stores and are testing alternative venues. We are excited to get back to growing our new store base again. Moving on to our second pillar, store potential. With average unit volume, or AUV, of 2.4 million and a stated goal of getting closer to 3 million, we know we have a fantastic opportunity to increase AUVs throughout the chain. We are driving comp store growth through the continued conversion of our fleet to the Five Beyond prototype, as well as introducing new product categories and services throughout the store. Our goal is for Five Beyond everywhere, and we already announced plans to convert 400 more stores to the new format in 2023. Customers who buy a Five Beyond item defined as $6 and above continue to spend over twice as much as those who buy only Five Below items, illustrating how powerful a driver these store conversions and Five Beyond products are to maximizing the productivity of our stores. Some examples of other store changes in the prototype are new offerings of ear piercing and helium balloons, which we tested throughout 2022 and are now rolling out to over 500 stores. Customers love the convenience and value our ear piercing services, our snarky helium balloon assortment, and the one stop shopping we offer for parties and gifts. Our third pillar is product and brand strategy. Product is at the core of who Five Below is. Our merchants are relentless about scouring the globe to pursue value trends, wow and newness that will never change. As we've seen in the past, our growing scale opens up even more incredible opportunities to source amazing products across categories our customers will love. As we continue to open locations and expand Five Beyond conversions to 400 stores in 2023, we are bringing our brand to more and more people. Our aided brand awareness in mature markets like Philadelphia is around 70%, and in newer markets open less than two years our brand awareness has grown to 50%. With top specialty retailers in the eighties, we see an opportunity to increase brand awareness in all of our markets. The Five Below brand will continue to be amplified with increased digital marketing, supported by customer data analytics to retain existing customers and attract new customers. The fourth pillar is focused on inventory optimization. The focus of this pillar is to further enable the scale required for the triple double strategy, while continuing to leverage inventory as an asset to drive sales and maximize profits. We have made many improvements to our systems and infrastructure over the last several years. We've implemented new systems for retail merchandising, inventory ordering, and distribution management, all while increasing ship center capacity and capabilities. But we still have a huge opportunity to make further strides, particularly on the movement and levels of inventory. With our Five No DC network, we know we can better optimize the efficiency of the current systems and processes to better utilize our new configuration. For 2023 our initiatives include a new upgraded merchandise planning system. Our job now is to integrate all these capabilities and leverage the resulting benefits to optimize inventory forecasting, ordering replenishment and flow with a goal of improving turns and end-to-end visibility. The fifth pillar is crew innovation. Five Below would not be the company we are today without our crew, whether it's in the stores, ship centers, or at wild town. We want to create amazing experiences from crew to customer, a focus on our store associates as they are key to bringing Five Below live for our customers so they can let go and have fun. Our store managers especially are critical to the success of the store, instilling the Five Below way and the values into all our associates. With plans to hire thousands of new managers over the next several years, we know we need our store managers fully engaged. As our culture ambassadors, they are key to our future success and we are developing strategies and plans to ensure they have the tools and training they need to drive engagement and model our values. Speaking of our crew, let me spend a couple minutes sharing my thoughts on our executive team. We have made some significant enhancements in the last 60 days that will positively impact our go-forward momentum, drive success at scale, and grow with discipline. First, we added Amit Jhunjhunwala to our executive ranks as our CIO reporting directly to me. There is nothing we do that technology doesn't impact. Amit is a seasoned technologist joining us from Adidas where he was their CIO, North America. We also announced earlier this week the promotion of Ken Bull, the Chief Operating Officer. This is a great opportunity for us to further leverage Ken's deep knowledge of the entire organization and put him in a role to make a broader, excuse me, impact on delivering our growth goals. With the addition of a new CFO later this year will report directly to me. Ken's new role positions him to increase his focus on important building blocks, our triple double growth vision across talent systems processes, including direct responsibility or inventory optimization pillar. In summary, we are pleased with the results in the fourth quarter as well as the progress we made on our strategic initiatives throughout the year. We enter fiscal 2023 from a position of strength and we have evolved our operating structure to enable our teams to execute the long-term growth initiatives that underpin our triple double goals. With that, I'll turn it over to Ken to review the financials in more detail.