Yes. No, great question. So look, it's not the first time I'm not being asked that question. So I joined this company a little bit over, I want to say, 8 months ago at this point and being in the CFO and CEO roll, I was asked this several times. And where do you see yourself taking this company and coming from the – from where I come from, from my background in this industry for many years, there was something that attracted me to this business, and it continues to be my focus on this business, which is we're no longer just the hardware business, right, where – which is what Zoom Technologies before Minim acquisition was. We are something that allows us to get into every household with the heartbeat that we have in every household that we serve. So right now, with our software development that we have in play, now that we have integrated our software onto all the devices, as we mentioned back in August, allows us to play into that deal that we weren't allowed to – we didn't have access to before. And to me, having a revenue generation above hardware because right now, our customer lifetime value is just our hardware sale, and it stops. But when you go and build that relationship with the end consumer, and provide them throughout their household and be able to manage their household with them and show them what we can do and make them secure, make sure they feel it's easy to use software on top of that, and at a nominal fee, which we're not charging today. So that's something that we're – we mentioned even on the call that, that's been our goal into – going into next year, and you'll see in the second half of the year probably as early as second quarter that some of those things are going to get executed and allow us to generate revenue and a reoccurring stream that we don't have today. Now what percentage of that will be? That's one thing. So that's one part of the growth path, which allows us to sell a full solution that we don't have today, right? We have it. We offer certain things free, but we want to put a robust feature out there that allows us to compete with all our competitors and allow us to offer similar solutions and will make it price competitive. So that's one thing. The other part is we're dominantly in a retail market today, we are not in any other market. So allows us to grow in footprint in places that we're not in today. And that's going to be a really good challenge going into next year. We already started to have conversations with companies and folks that allows us to grow in areas that I really don't want to get into right now, but it's definitely a place that we don't have today. So that's second part of it. We're not in anywhere in any of the other countries today where we can take our product and scale it, and that's going to be the next evolution of this place. So it being just in U.S., there are places where we should be able to take our products and to see how we can scale it and grow the – just get the gross margin dollars rather than go chase an investment down, and it doesn't mean we won't chase an investment down. And at the same time, we go execute and review and see what opportunities are out there above and beyond what we're doing today. 2, 3 years from now that allows us to be successful in other areas that we're not in today, may be in a different country now with the right investment allows us to generate products for that region because as you can see, we're nowhere in Europe, we're nowhere in Asia today or Latin America. So it allows us to see if there's a possibility to go and review those business cases and opportunities and build our footprint that we don't have today. So as you can see, we're just a U.S.-based hardware allows us to grow into software, allows us to grow into distribution channels across the globe, allows us to grow in the different regions with different product portfolios as well. So there's massive growth opportunities that attracted me – when our first shot here and I'll continue to have that focus and so does the team. And Dustin and myself and the executive team and us, they all have the same focus, and I'm pretty confident on the strategy that we have laid out that we just got to show and execute over the next few quarters, and you'll see that start to play out.