Frank Manning
Analyst · Robotti
Okay. Thank you, Stephanie. Welcome to the Zoom Telephonics Conference Call for Q3 2019. I'm Frank Manning, Zoom's CEO. Our President, Joe Wytanis will also be speaking and answering questions during and after this call. As a reminder, slides in this call are at www.zoom.net/sq319. When you have time, please read Slide 2. We cannot predict the future, and our comments and forward-looking statements are subject to uncertainty and risk. Slide 3 provides a brief overview of Zoom Telephonics. Zoom has been in business since 1977. We have the exclusive Motorola brand worldwide license for a large number of internet access and local area network products. Our strongest product category by far is cable modems, which includes cable modem bridges and cable modem with built-in routers. We are also seeing growth in cellular modems and sensors. We expect significant sales growth in cable modems, routers, including mesh routers and cellular products in 2020 and beyond. The Motorola brand, great products and excellent execution, tripled our revenues from 2016 through 2018. And through 9 months, 2019 revenues are 9% ahead of 2018. China tariffs have dramatically and negatively impacted our business, and we'll discuss why we're still very excited about next year and beyond in spite of these tariffs. On Slide 4, you can see that we had 10 straight quarters of increased year-over-year sales through Q3 2018. That trend was interrupted in Q4 2018 and Q1 2019 due primarily to China tariffs, which disrupted the cable modem business as everyone dealt with the sudden changes. Q2 2019 showed a resumption in year-over-year growth, with net sales up 8.5% [ph] to $8.2 million. We're very pleased to report that Q3 2019 net sales were up 20.8% year-over-year to $10.9 million, our highest Q3 sales since 2002. The tariffs initially caused price challenges that hurt sales. But over time, prices have become more stable. Q3 2019 benefited from significant improvement in shelf space and shelf position at Best Buy, a very important electronics retailer. We also achieved good online growth, especially at Amazon, almost 100% of our sales were in the U.S. Slide 5 gives an overview of Q3 2019 results compared to Q3 2018. We are very pleased with our 20.8% sales growth. And we look forward to 2020 where we expect to introduce many exciting new products, starting early in 2020 and to have a significantly lower duty phased in starting Q1. You can see that our gross margin for Q3 2019 was 38.2% before $1.03 million in tariff expense and 28.8% after that expense. Our gross margin is likely to drop to about 25% in Q4 2019 as our inventory in the U.S. continues to shift to inventory that incurred a 25% tariff instead of 10%. Of course, this will improve dramatically if we succeed with our economic harm filing. However, that filing turns out, we are moving our production to Vietnam with March 2020, our latest estimate, for when the majority of our products will be built in Vietnam. We believe that transition and cost reductions we've achieved from key suppliers will begin to improve our gross margin significantly for Q1 2020 with significantly more improvement in Q2 2020 and beyond. Our net loss for Q3 2019 was $200,000. We would have had net income of $800,000 without the tariffs. And I'm very proud of the great work done by Zoom's employees to achieve our Q3 2019 results. Slide 6 updates our Amazon market share. We grew that a lot over time, and our share has moved up to almost 28%,from just under 25% as of our Q2 earnings call this year. We grew our Amazon revenues 21% from Q3 2018 to Q3 2019. As Amazon grew its cable modem category and we improved our share. We care a lot about our share Amazon, but we care even more about our profitability. We are very careful about product pricing, ad expenses, return on ad spend and other Amazon expenses as these all impact our profitability and cable modem share. We also spend considerable money on resources addressing Amazon issues, whether it's a buy box issue, customer issue or anything else that affects our Amazon success. I'm encouraged by the progress we continue to make and the contributions of the team of people inside and outside Zoom who drive our Amazon success. Slide 7 reminds you of our excellent customers in the U.S.A., of who's who of electronics retailers and distributors. We've already discussed Amazon. And now I'd like to comment on Best Buy, Target and other brick-and-mortar retailers. We have a shelf-space metric that measures for each SKU as the number of stores it's in. If the SKU is in 1,000 stores, that counts as a 1,000. If there are 2 SKUs in the store, it still counts as one in that store. So again, if a SKUs is in 1,000 stores, it counts as 1,000. This year, we grew that shelf-space metric from 5,240 at the beginning of the year to 9,055, a huge jump. Importantly, the growth occurred at 2 extremely important accounts, Best Buy and Target. At Best Buy, we not only grew our shelf space, we improved our shelf position and placed the focal display on the top shelf of stores in Comcast regions. Our improved shelf space at Target is happening now, and we should benefit going forward. Our approach at brick-and-mortar stores is to focus on the best cable modem retailers. We do hope for new placements in cable modems and routers in 2020 to our current customers and also to Costco and Walmart for appropriate cable modems and routers. We're also hoping to place some new cellular products at Best Buy and, perhaps, other retailers. And I want to emphasize these are hopes, not guarantees, but I think we have a very reasonable chance at meeting on those goals. On Slide 8, we show our quarterly gross profit and gross margin. As shown earlier, gross margin was 38.2% before tariffs, which was unusually high for us. However, after $1.03 million in tariffs, our gross margin was 28.8%, which was exceptionally low for Zoom. We commented earlier in this call on how we are driving towards higher margins. Slide 9 updates the tariff situation. Going forward, there are 3 main ways we can escape the 25% China tariffs. One is a new check policy, and there's some chance of improvements as soon as this month. We don't count on that. A second way, the success in getting an economic harm ruling from the U.S. trade representative office called, USTR, for our cable modems. Some of our initial request failed, so we withdrew some cable modems, improved our already good case for economic harm status and refiled with even more letters and calls of support. Those letters included letters from U.S. Congressman, Steve Lynch; 3 Massachusetts state politicians; some large shareholders; and several key employees, including me. We're able to get support calls to USTR from the offices of Massachusetts U.S. Senator, [indiscernible] office and New Hampshire U.S. Center, Hassan's office. We also attempted to get support from U.S. Congress people from both parties in a number of states, but not surprisingly, it's easier to get support from politicians in your home state. We were likely to hear USTR's decision in late November or December. To make that, we were very deserving in the successful economic harm ruling, but there's no guarantee of success. That's why we're also aggressively pursuing the third main way to escape the China tariffs, namely moving most of our products production out of China to Vietnam. As noted earlier, we expect to see a significant shift, starting with Q1 2020 results, and a much more significant shift the next quarter. In summary, the tariffs we pay should start a rapid decline starting Q1 2020 or earlier. On Slide 10, we discussed the $500,000 operating expense increase from Q3 '18 to Q3 '19. The main source of the increase was recruiting and compensating key new people at Zoom, including our President, our VP of Sales, our Chief Technology Officer and important new hires in engineering and support. Other reasons included a $250,000 increase in our Motorola minimum royalty payment. We had a $130,000 increase in brick-and-mortar retailer marketing expenses with the increase due to expanded marketing, including the Best Buy focal display and other marketing programs. You can see that advertising expenses decreased $330,000 from Q3 2008 (sic) [2018] to Q3 2019. We've maintained a big advertising budget, and we look at return on ad spend at least once a week for each product. Our focus is on profitability, and we fine-tune our plan frequently to maximize profits. Most of our ad spend has been on Amazon and Google. In 2020, we will continue those ad programs and also experiment with Facebook ads and other types of ads. Slide 11 shows how our balance sheet has evolved in 2019 with a $5 million May financing at $1.10 per share, more than offsetting our tariff-related losses. Our balance sheet is still strong, with 0 bank debt and $2.3 million in cash as of November 4. Slide 12 summarizes our current Motorola exclusive brand license. You can see that it covers a lot of product categories in geographic surcharges. So far, the vast majority of our Motorola sales are in North America, partly because the USA is, by far, the largest retailer market for cable modems in the world. We expect this picture to start to change in 2020 as we introduce more appropriate products for other countries and as we start to sell to service providers in some other countries. All that being said, the U.S. will dominate in 2020. Now I'll turn the presentation over to Joe Wytanis, Zoom's President.