Saker Nusseibeh
Analyst · JPMorgan. Please go ahead
Thank you. So as background Hermes had been in the United States, but early with large institutional clients before. And if you look in terms of brand awareness before we started this and before we were acquired the majority acquired by Federated there was awareness amongst two sets of groups one is very large our key institutional clients because we've been following on with some clients. And the other one is among a group of people that are interested in ESG or in fact investing or indeed in stewardship where again we have clients already in that asset. So it's not as if it was a completely unknown brand. Now in June of this year, we had a conference in New York. And we combined two sets of expertise. We combined the set of expertise that was provided by Federated for its client base, in which, some very profound and keep this total, a legal work was presented. Trying to identify how this one, be able to pursue. What we do at Hermes which is integrating ESG. And be true to fiduciary duties as understood and trust law as understood in the United States. And I was followed by showing the way that we do it. And just to clarify, where Hermes' difference from everybody else is that, in essence, our aim of most because all of our normal portfolios is simply to outperform the benchmark, in the best possible way for our clients. But actually, we believe that the sustainability part of what we do, which is the SMA, ESG and additional information that we get from our stewardship business, the EOS, gives us additional informational advantage, which is why we are performing in certain sectors with different while the people that we integrate the ESG completely. And so also presenting that fiduciary duty if you like which was presented from two lawyers, one from Howard and the other form from Stuttgart. We then presented how we do it. And this was done really well with the lawyers. And this gives us much more to the traditional market that Federated tends to resonate with. Now in addition to that, albeit on the road, Paul Uhlman, seeing consultants and large potential clients, my colleague Harriet Steel who is equivalent of the Global Head of Business Development for Hermes has been on the road as well. And generally speaking, the reception has been very positive. Number one, because we have a very, very strong track record in our asset classes in Europe. Number two, we already were known in the space with that -- at least with the market launch for our brands. And number three there is a shift to one if you look at things slightly differently. And in many ways we are the pioneers who pioneered that market. I think I covered the June. I hand back to you Chris.