Mohammad Abu-Ghazaleh
Analyst
Yes. But, Mitch, the banana actually consumption, maybe in some type of the year, there was a dip in the consumption. But overall, bananas are still consumed in very big volume and still a very important item in the supermarket shelves. However, what you have to notice is that banana course has been climbing up over the last three, four years nonstop. And I can tell you, Ecuador, for instance, the official price that the government have established for this year has been raised every year, since the last three years have been raised from annual basis. So banana cost is increasing -- it’s not being increasing. I mean, if you look at the worldwide. If you look at the big macro picture in different parts of the world, the Philippines has been hit by the disease, with the Panama disease, which is reducing their production and their volume year-over-year. The same thing in Ecuador now, they are having, some issues with electricity shortage, power shortage, water as well has been kind of less rainfall for the last few months, and this is also impacting production. If you look at, countries like Costa Rica, we cannot grow anymore bananas. It's already, they land there. It's restricted, and there is no more to grow. Guatemala more or less in the same situation. So if you look at the map worldwide, I predicted few years back that banana prices or the cost of bananas will become almost $20. And I still believe, and I'm still sticking to my prediction that banana will come to a point where it becomes really an expensive product to produce. So I'm not too, we as a company, we are very kind of rational. We look at our bottom line, and we conduct our business accordingly. So whether we can increase our volume or decrease our volume based on our outlook and how we would like to commercialize the fruit. I mean, it's easy to increase volumes by 200,000, 300,000 a week into North America, but that means you have to sacrifice and compete on that, which is not our objective. Our objective is to maintain our feasible margins of bananas and increase our other products and other offerings with much higher margins than bananas in particular. But that doesn't mean that we will get out of bananas or forget bananas. We might come back and grow into bananas. And we have other areas in the world where we are growing, which we cannot disclose at this stage, but that will make a big difference in a couple of years from now.