Sean Covey
Analyst · Stonegate Capital Markets. Your line is open.
Sure. Well, the biggest opportunity we feel and the lowest-hanging fruit is in the district penetration. And this has kind of taken us some time to see the opportunity, because we had to kind of get penetrated first of all, inside of some of these districts. And increasingly what’s happened is we start with a school or two instead of a district. They like it, and they want to take it further and expand it across the district. And as we shared, there are about 15,000 districts in North America, in the U.S. and Canada. And we’re in about 850 of them. And so this year and the next year, the next foreseeable future, we’ve adjusted our offering to make it more district-friendly so it’s easier to expand. We give districts many opportunities or ways of implementing, so if they decide to do Leader in Me inside of a district, we say, okay, we can do it with you, we can certify you to do it, you can self-implement. Made it very easy and affordable and flexible for them. So that’s been the big focus just in the last few months, and we’re right now selling Leader in Me 4.0 with this new district focus. So that’s probably the first opportunity is penetration in districts. On average we’re only in about two schools per district and most districts have between 10 and 20. They vary by size. Some are 5 and some are 250, right. And so that’s the number one focus is to get big into the districts. Yeah. This year, this past year, we’ve started this district focus. We grew our new schools well from 447 to 522 new schools. So that’s about 20% growth year-over-year. And we’re happy with that, and feel like it’s only going to accelerate in the upcoming years with additional focus on districts. Internationally, we’ve brought on about 700 new schools, and so we’re really happy with what’s happening internationally as well. So I think it’s a combination of penetration’s going to be district-focused, and also the new 4.0 model is, one part of it is the district focus and one part of it is a more flexible, up-front, Leader in Me. Because our biggest complaint has been, you’re too expensive the first year. So we’ve made a new offering that’s less expensive the first year. It’s still about the same amount over time, but it spreads it out over time. It’s easier to get in. Just in the last two months with this new offering we’ve heard several customers come to us and districts come to us and say, hey, I think you’ve solved the cost issue. This is a lot more affordable and flexible, and we’re really happy with what we’re seeing. And so we’re seeing big opportunities in districts. So that’s the plan.