Bob Whitman
Analyst · William Blair. Please go ahead
Thanks, Derek. Hello to everyone. We appreciate you joining us today. We are happy to have the chance to talk with you. For the third quarter, we are pleased that the sum of revenue plus the change in deferred revenue for the third quarter was $2.3 million higher than last year’s third quarter and for adjusted EBITDA, the same was true that the sum of adjusted EBITDA plus our change in deferred revenue that we always talk about was $1 million higher. So, we thought it was a good solid quarter. We are particularly pleased by All Access Pass’ continued momentum and by the momentum of the education division and the momentum that’s in the rest of the business going into the fourth quarter. We believe we are well-positioned to accelerate growth in the fourth quarter. We expect very strong fourth quarter and also position for some transitions in fiscal 2018. Inflection points we’ll talk about in future years. Today, I would like to briefly address five questions, which we have been asked in recent investor conferences and visits. So, I will actually address the first three and Paul and Sean Covey will address the fourth and Steve the fifth. But the first is how our sales of All Access Pass going? We’ll give you an update on that. Second, how was the lifetime value of our customers playing out the factors which drive that? Third, how is the transition to the All Access Pass subscription business model progressing? Fourth, how are we organizing people? So tell me how you can organize through and take advantage of the big opportunities in both – with All Access Pass and with education and then again some update on how we have been utilizing our excess cash to hopefully increase – further increase value. So first, I will address on how the All Access Pass is going? We introduced as you can see on Slide 4, we introduced All Access Pass in the first quarter of 2016. As you can see in that quarter, we invoiced $375,000 of All Access Pass. But from that start, All Access Pass and Pass-related sales accelerated rapidly, in fact just passed themselves to $21.5 million by the end of last year. As you also see on that slide, in addition to the $21.5 million invoice for the sale of passes themselves, those pass holders also purchased $1.7 million of add-on training, services and materials during fiscal ‘16. So together, the amounts invoiced for All Access Pass and Pass-related sales reached $23.2 million in fiscal ‘16, an amount equal to 24% of the total amounts invoiced before the full year for all of the offerings – those offices that are selling All Access Pass were also selling. So, you can see on Slide 5 that momentum has continued to accelerate in fiscal 2017. As you can see in Slide 5, the fair amount of data there, you can see the first band is fiscal ‘17, the second band is ‘16 and the third is the change. As you can see there, in the first quarter of fiscal ‘17, All Access Pass and Pass-related amounts invoiced were $7 million, which is a $6.7 million increase compared to the $375,000 invoiced in the first quarter of fiscal ‘16. In the second quarter, as you know, All Access Pass and Pass-related amounts invoiced increased to $11.25 million, which is an $8.2 million increase compared to the $3.1 million done in last year’s second quarter. And then the third quarter where we are up against a larger quarter last year, so increased significantly with Pass and Pass-related amounts increasing to $13 million, which was a $7 million increase compared to the $6 million amount we invoiced in last year’s third quarter. As you can also see there, year-to-date through the third quarter, we have invoiced $31.3 million of All Access Pass and Pass-related amounts. This is a $21.9 million increase compared to the $9.5 million of All Access Pass and Pass-related amounts we had done through the first three quarters of last year. So, it’s a good increase, a strong increase around $22 million. As you can also see in the slides, the momentum continues to build. Year-to-date through the third quarter All Access Pass and the Pass-related amounts accounted for 53% of the total amounts invoiced for those offices that are selling All Access Pass, which includes all of our U.S. direct offices, including government, UK, Australia and all those units accounted for 53% of that. Last year at this time, it accounted for only 14% of those same offices revenue. So, there has been a fundamental transformation in the whole go-to-market approach and in the share of the mind and wallet is coming from that. In this year’s third quarter itself, it was even more significant, where if All Access Pass accounted for 60% of the total amounts invoiced for those same offices in the third quarter compared to only 28% in last year’s third quarter. So, then finally, as you can see from the inception 18 months ago, little more than 18 months ago, we have now reached $54.6 million of cumulative amounts invoiced since that time. So, we feel really good about the momentum of All Access Pass. We feel like it’s we are just getting our legs in terms of being able to sell it really, because it was a brand new thing to all the salespeople just a year ago and now it’s a whole new process still for many of them, but everybody is selling it now and it makes up the majority of our pipeline more than a majority, the vast majority of our pipeline is related, because of the value propositions. I’ll go to the second question in terms of how the factors, which should drive – which we believe should drive increased lifetime value of our customers are tracking. There really isn’t a lot of change directionally which is good from last quarter, which is that all those same factors are still moving forward. As you know, there are three factors which we are increasingly confident are driving significantly increased lifetime value of our customers. These are one, a higher initial sales size; two, a higher revenue renewal rate; and three, meaningful amounts of add-on purchases of services and training materials. First, in terms of All Access Pass increasing revenue sales size, approximately 40% of more than 1,500 All Access Passes purchased to-date have been purchased by customers who previously were active Franklin Covey facilitator customers. Another 10% or so came from previous onsite purchasers and most of the balance has been new customers that were not previously customers. For the vast majority of these customers, their initial Pass spent alone for the All Access Pass was substantially greater than their average total annual spend as a previous Franklin Covey facilitator customer or onsite customer even before considering the additional add-on purchase of services or past expansions. These customers have renewed their passes, the majority have expanded the size of their All Access Pass. Initial purchase size by new customers I mentioned is also substantially larger than for similar new customers before the introduction of All Access Pass. So in our mind, there is no question that All Access Pass is substantially increasing the average purchase amount for the vast majority of our customers. Second as to having a high revenue renewal rate, our target has been to achieve an annual revenue renewal rate of 85% or greater. We are very encouraged that through the third quarter more than 90% of the amount of All Access Pass revenue should have renewed through the third quarter has renewed and we expect that additional passes that were renewable in the third quarter will still renew, but in the fourth quarter. We also expect that more than 90% of the significantly increased amounts of All Access Pass revenue up for renew in the fourth quarter will also renew. We have teams of course working on this and if we are able to continue to achieve this high revenue renewal rate, the combination of a higher initial sales size and a high annual revenue renewal rate will continue to prove up the idea of the increased lifetime value for the vast majority of All Access Pass service. Finally – final component is to adding on of sales and services. As previously noted and as you can see in Slide 5 again, inception to-date All Access Pass holders purchased $11.1 million of add-on sales and services and training materials to add on to their pass, so many of them have increased the size of their pass. And then on top of that they have also added services and training materials. This amount now equals 25.6% of the total 43.45 of the passes themselves sold since inception compared to only approximately 8% of pass revenue a year ago. So the sales process of going in, making a sale of the pass, going ahead and having a discovery date where we identify additional populations, different check, different challenges and additional challenges people are trying to accomplish, some of which they can do on their own and others which they choose us to help them with is adding significant amounts of service as well. At Gartner Group add-on services equaled approximately 50% of intellectual property sales. And we believe this is a stretch objective which it will help our clients to achieve their objectives and which we should only aspire to achieve. It will take us few years to get [ph] them to, but it’s moving that way. So as to the idea of the things that are driving lifetime value to customer, each of those components continues to feel very – both feel and have the data prove up our strong both high initial sales size and expansion of the high renewal rate and add-on sales. Then go to the third question, is just to how All Access Passes business model is progressing, we believe here that we are in a positive inflection point on each of three key business model dimensions. First, we expect to see a very significant increase in reported revenue, adjusted EBITDA and profit in fiscal 2018 as the large amounts of high profit margin deferred revenue, which is expected to be on the balance sheet at the end of this year’s first quarter flips over and becomes recognized as revenue rather than just building up as deferred revenue. Second, we expect that this combination of very high revenue renewal rate on increasing amounts of in place All Access Passes, an increasing amount of add-on sales and service and materials we just discussed will result in more than 85% of the prior year revenue being in place each quarter before making any new All Access Pass sales. So that 85% of the revenue from the prior year will be in place before having to make new sales. This will establish an elevated revenue platform from which to achieve accelerated growth. Then third, element of the business we expect a combination of increasing gross margin percentages whether associated with the pass, lower marketing costs associated with renewal of the pass than our traditional new sales and a new streamlined field cost structure will result in an increase in the amount and percentage of the – any increases in revenue, which will flow through the increases in adjusted EBITDA and cash flow and profit. So we think our flow through will increase a lot. I would like to just briefly address each of the three points, just to give you a little more background. First, we expect to see a very significant increase in reported revenue, adjusted EBITDA and profit in fiscal ‘18 as we mentioned as large amounts of high profit margin, deferred revenue expected to be on the balance sheet at the end of this year’s fourth quarter become recognized as revenue. This year, fiscal ‘17 is the year in which we are transitioning as you know from recognizing most of our revenue immediately in prior years when it’s invoiced to recognizing much of the revenue over 12 months or more months. As a result, our reported revenue for the full year of fiscal ‘17 will be significantly lower than in fiscal 2016, while the net increase in our deferred revenue that could increase by as much as $25 million, because a lot of our expenses are relatively fixed and the period costs associated with generating this deferred revenue is expensed at the time we get it. The impact on our reported profit and adjusted EBITDA in fiscal 2017 is even greater. The inflection point though is in fiscal 2018 will hit this approximately $25 million, a very profitable increase in deferred revenue will be recognized as revenue and without the associated period costs that we have already charged this year. So we expect to achieve very strong reported revenue growth in fiscal 2018 and even more significant growth in our reported adjusted EBITDA and profit. And the second idea that we are going to be able to build higher and higher foundation of in place revenue, it is – let me just give some context. Historically a significant portion of the revenue has come – our sales force identifying a specific client need, recommending a specific content solution area to address that need and then either having our consultants deliver the training which we call on-site delivery, we are having the client purchase training materials and certify their own facilitator or teachers in order to implement the training themselves which we would call facilitator delivery. All Access Pass’ strong value proposition has provided – has really provided such compelling alternatives to our traditional approach, but of course as you can see on Slide 6, the fundamental value proposition points with All Access Pass our client can receive an unlimited access to Franklin Covey’s entire collection of best in class content. They can assemble, integrate and deliver that content through any, but almost limitless combination of delivery modalities live online, online webcast, podcast, integration of the piece of content into existing customer training offers, etcetera. With the pass they get an implementation specialists who helps them identify impact journeys so that they don’t have to go work themselves. They can arrange and understand what the job is that the client is trying to get done and that comes with the pass plus there is an array of affordable add-on services to ensure customers execute on their team jobs to be done. And all of this at a cost per population trained which is less than or equal to of that that’s provided by a single content or single modality provider including us. And soon it will be able to be accessed globally in the 16 major languages throughout the world in our state-of-the-art secured portal. So the strength of this value proposition has made it very compelling for both existing and new clients to purchase their content through the All Access Pass rather than through our traditional approach and then they add-on services later as they implement solutions. So this has resulted in a decline in traditional sales and facilitator and on-site sales that has been offsetting some of the – or most of the significant growth in All Access Pass over this initial year or so period. We have now reached an inflection point where we expect that the combination of two factors will result in All Access Pass significantly overshadowing any ongoing disruption of traditional sales and being strongly accretive to growth. These factors are as follows, first and expect to continue high All Access Pass revenue – renewal rate will mean substantially all of the increasingly large amounts of cumulative All Access Pass revenue is expected to be retained. And despite this increase in the dollar amount of All Access Passes set to renew in the third quarter, we were pleased that again in the third quarter our net revenue renewal rate was more than 90%. Second, as previously shown in the Slide 5, add-on sales and services materials have been increasing on both an absolute basis and as a percentage of total All Access Pass sales. As you can see in Slide 5, from inception of All Access Pass through this year’s third quarter, All Access Pass services materials totaled $11.1 million, an amount equal to now 25.6% of cumulative All Access Pass sales today to 43.4. Year-to-date through the third quarter sales of All Access Pass related services totaled $9.4 million just not equal to 42% of All Access Pass sales from the same period. So this expected continued strong sales of add-on services to high revenue being retained is expected to more than offset declines in the traditional onsite delivery and facilitator sales in the coming quarters. And so the compounded impact of achieving high revenue renewal rate on increasing large amounts of All Access Pass contracts, expanding many of those passes and then adding on increasing large amounts of Pass-related sales and service materials is expected to have a powerful positive impact on the percentage of prior year sales expects to be in place each quarter even prior to making any new All Access Pass sales, which will establish an elevated platform from which to achieve growth – even stronger growth. As you can see in Slide 7 and this year’s first quarter just illustrate this, after deducting the amount of year-over-year revenue decline in our traditional facilitator and onsite delivered channels and adding the small amount of additional revenue from more than 90% renewal of the very small amount of Pass revenue $375,000, in that year, there was about 63% of the prior year’s first quarter revenue that was in place prior to selling new passes. This left the gap equal to approximately 37% of last year’s first quarter revenue that needed to be covered from new All Access Pass revenue in the first quarter. As you can see in the second quarter, where there was significantly increased amount of Pass revenue to renew, again more than 90% renewed. And as a result, because it was a higher amount, it didn’t decline very much. The base of prior year revenue retained even after the decline in the traditional delivery channels increased to 74% the prior year revenue. Last quarter, when we reported, we said that we hope that by this in the third quarter, we would get into the 82% range. And we are pleased that again the base of revenue retained prior to new sales was just a little bit than that at 83%, which was slightly above our expectation. In the fourth quarter, we expect again it will be 83% or greater as the same effect is there. And so the idea that the combination of high revenue renewal plus add-on sales is overcoming the declines in traditional sales as the time passes and more and more of these add-on services are being purchased is a big thing for us. We are now at the point, for example, an onsite sales a year ago when we really started selling All Access Pass. We had a more than $2 million decline in last year’s third quarter in onsite revenue delivered by our consultants. And we weren’t yet at the point in the Pass process where we have gone in and identified jobs to be done in solutions they were trying to solve for a week that didn’t help them deliver them. This year, that’s dropped by more than half. And in fact now, we actually are on the upswing in terms of number of onsite days being delivered is now for the last two quarters ahead of where it was prior to the implementation of All Access Pass. Because Pass holders get a little bit of a discount on the price per day, our total revenue is still slightly below, but it’s not a major drag today. And within the next two quarters, we expect to tip that over. So, there will be no decline from the channel. In a similar way, the facilitator impact is becoming less and less both because of the base of facilitators is much smaller and because of that materials we are ordering. So, really, we believe that the final thing – so the two inflection points we have talked about, one is the accounting transition, the second is the business model transition driven by in-place revenue, the third one it’s briefly noted is in addition to those other two, we believe that the combination of increasing gross margin percentages associated with All Access Pass sales, which again sometimes on the face of the income statement you might not see, because there is this huge amount of deferred revenue today that has essentially 100% gross margin, but is not being factored in yet, plus lower marketing cost associated with renewals. There is a tremendous effort, but it isn’t a marketing effort, it’s a person-to-person effort. And a new streamlined field cost structure, which we will discuss in a moment. We believe that will result in an increase in the amount and percentage of any increases in revenue, which will flow through the increases in adjusted EBITDA, cash flow and profit. So, as the fourth question how are we organizing to take advantage of what appears to be a big growth opportunity for All Access Pass and in Education, number of people have asked us to address that? In Slide 8, this is just an idea of how big the opportunity where we think All Access Pass is just in terms of number of companies. On this slide, you can see, for example in the United States alone, there are 94,000 companies or company units with at least 200 employees. And of that number you see going to the left, it branched out 11,000 of those accounts are assigned to the U.S. and Canadian sales forces, which is roughly 85 accounts per salesperson or so. Of those, 11,000, 4,000 are active accounts with us and 7,000 are assigned to somebody who is going out to sell to them in prospect, but they are not yet clients. And so our opportunity with All Access Pass as we have talked about is to grow the 4,000 active clients, increasing the lifetime value of the customer through increased sales size renewal, add-on sales and increased Pass size. To penetrate in a better way, the 7,000 assigned, but not yet – people are not yet customers as mentioned, approximately 50% of All Access Pass sales to-date, have come from that group. So, some of the 4,000 active used to be hitting a bigger group of assigned, but not yet customers, people who might not want to do business with us under the old business model, which are now open to it. And then we have got of course – so we have got to grow these active wins, convert those wins that are assigned, but are not yet customers and then reach the 83,000 unassigned accounts, which are really Greenfield for us. We have a similar opportunity on the next page in the education business. In the same way on the same chart in the U.S., there are 144,000 – U.S. and Canada, 144,000 K-12 schools in the U.S. and Canada, 45,000 are assigned out in these big pods, 2,500 schools are active existing leader in these schools or other active schools that just continue to grow those, again with more than 90% renewal rate, but there are 42,000 that are assigned that are not yet active schools and another 99,000 unassigned schools. And so for us, we have been of course organizing around this for years, but if you look on Slide 10, we’re really saying that we ought – we have now streamlined our organization with everything that goes on in the organization being involved with 1 of 2 go-to-market approaches, one which I refer to here as All Access Pass Co. and it fits relative size relative to Education Co. and the other is Ed Co. And so the idea is to streamline everything we do. So, there is a similar – a common go-to-market approach, similar post-sales approach, renewing, updating, upgrading, adding services regardless of whether it’s a direct office or a licensee office in All Access Pass Co. And similarly in education, similar structure there, where they have their own version of the – they have their own pods structure to go after on a direct basis schools or on a licensed basis schools. And so we are trying to have just a couple of simple models. What’s happening is with our compelling value proposition of All Access Pass, not only disrupted some of our traditional facilitator and onsite business, but it’s also disrupted some of these practice areas where we had specific offerings – single offerings like in sales performance or customer loyalty, where you are trying to sell like in the old way, sell the single solution to a single customer with a single delivery modality. And so because of lot of this content, we have made the decision to put all the content basically into the All Access Pass. It’s obviously disrupted the sales of those units as well. And so as part of this realignment, in the third quarter, we have pulled all of those units into what the single structure there now not individual, outside sales force. So, you have been part of the corporate sales force and/or you are part of the education sales force. And we believe this is going to be a lot better. And of course, there is a transition involved with that which there was in the third quarter. We had sales, for example, in our sales performance practice and customer loyalty both by the value proposition of All Access Pass and the transition in the third quarter, but we made it across the bridge we think well by the end of March or early April got back on track, so that the running pace was good through the balance of third quarter and so we are very good about this. I am just going to invite Paul Walker to talk about All Access Pass Co. and the reorganization and refining what benefits we expect to get from that and the same from Sean Covey. I might just notice I will note that although this wasn’t the purpose of the alignment in the elimination of functions, which also added complexity and extra marketing, etcetera. The reduction in costs on an annualized basis from this effort have been about $5 million which is a side benefit wasn’t exactly – it wasn’t the point of it which we believe it will help us to have the same go to market approach. Paul, I will turn it to you.