Michael Mettee
Chief Financial Officer
27:27 Yes. Sure. So, as we think about M&A, geography is at the top of the list, and so – and really geography is at the top of the list because operating leverage is at the top of the list. And so, we have, if you look at where we are in Nashville from a market share standpoint, a decade ago, we didn't even make the top thirty. 28:01 Maybe even the top fifty in Nashville from a market share standpoint and today we're number six. And we're right at, I think we're number five now in Knoxville and about the same in Chattanooga where we basically didn't have a presence before. And so, before, as I said ten years ago, and so – when I say we did have presence, we actually had a location, but we had less than one hundred million in each of those markets again. So, we were irrelevant from a market present standpoint. 28:36 And so, when you have that presence, we like to get – we like to have enough density to make sure we're getting a great return on the capital and we're creating operating leverage. And so, we've still got markets in footprint that would be, we don't have as much operating leverage, we're not creating much operating leverage as we'd like. And so, that's part of our M and A strategy as to continue to improve our profitability through that. 29:04 And so, for that reason, we look in and around our footprint a lot of times going back to your question of Western North Carolina or say Northern Georgia, a lot of times we'll get a market extension for instance, it could be an institution that has a presence and let's say East Tennessee and Western Carolina, and we would be interested in that and so we would tend to think of our market extension being something that is partnering with an institution that has a presence in our geography, but it draws us into a contiguous geography. 29:47 And so that's really the way we think about bank M&A. We also think about culture obviously, and we think of heavily about the deposit side of the balance sheet. We're very, very interested in legacy non-interest bearing deposit type institutions, very, very interested in those. 30:06 And then on what I'll call non-bank, I'll refer to as non-bank or sort of maybe verticals, we had some interest there, also we have – that's the way we think of mortgage is really like a vertical. We more and more think of our specialty lending group, our manufactured housing group in the same way. That group is performing really well. And so, if we came across a vertical like that, that was – had particularly good yield, we love assets that we can even either portfolio or sell into the market like both of those. 30:52 We have option of either portfolio you're selling in, and that we can create a national, those product lines for us or those verticals or something that we're interested in being, we want to make sure we're competitive in those with any – more than competitive, we want to make sure we're able to win against any competitor in those spaces, which we do in both mortgage and the [manufacturing housing] [ph]. So that's another factor that we look at is something that we intend to be a really significant [Technical Difficulty].