Lachlan Given
Analyst · Jefferies
Thanks, Jean, and good morning, everyone. For the second quarter of fiscal 2024, EZCORP has produced another very strong set of operating and financial results for our shareholders. Total revenue of $280 million was up 8% and PLO of $232 million was up 13%, both were the highest for the second quarter in the company's history. From a bottom line perspective, adjusted net income was up 21%.
Beginning on Slide 3, we are a global leader in pawn broking and preowned and recycled retail. We operate 1,246 stores in the U.S. and Latin America, having added another 9 stores this quarter. The macroeconomic environment remains challenging for our customer base. With rising living costs, economic uncertainty and less availability of consumer credit, customers are increasingly using pawn broking services to satisfy their short-term cash needs. In addition, these customers are seeking better value for money retail options and so are purchasing pre-owned merchandise, which also has the additional benefit of being more environmentally friendly. We strive to provide an industry-leading experience for our customers through continuous innovation and excellent customer service.
Moving on to Slide 4. We opened 9 de novo stores in Latin America and consolidated 5 stores during the quarter. In the U.S., we acquired 6 stores and consolidated 1. A record setting Q2 PLO balance of $232 million was up 13%. When comparing the second quarter with the first quarter, earning assets typically decreased due to paydown of balances during tax refund season in the U.S. This year, we saw a mild paydown similar to last year. Our cash balance of $229 million provides us with substantial liquidity to fund additional organic earning asset growth to capitalize upon inorganic opportunities as they arise, repurchase shares and to fund near-term debt maturities if required.
Slide 5 shows the continuous consistent improvement in our financial metrics, with total revenues up 8%, merchandise sales up 6%, gross profit up 10% and adjusted EBITDA up are 7%. Strong consumer demand and excellent customer service continues to propel PLO and PSC both up 13%.
Turning to our key business strategy highlights for Q2 on Slide 6. We continue to strengthen our core pawn operations, investing in people and technology. In Latin America, we improved PLO growth by focusing on the fundamentals in our stores and by reinforcing business model best practices. We continue to modernize our point-of-sale back end and launched Workday Scheduling to enhance both productivity and efficiency as well as team member work-life balance. EZ+ Rewards' members grew to 4.6 million globally with 1.3 million transacting in Q2, almost evenly split between the U.S. and Latin America. Across all geographies, unique customers increased 2%. Team members are at the core of our operating theme of people, pawn and passion.
We are committed to investing in recruitment, retention and incentivization to ensure that our team members remain highly engaged. We hosted our second annual career week focused on growth opportunities for all team members across the organization and launched a variety of Workday Talent tools. On the innovation and growth side, online payments grew $9.1 million to $21.8 million in the U.S., and we expanded online payments to all stores in Mexico. The buy online pick up in store pilot initiative has expanded to 100 stores in the U.S., and we are seeing early success in e-commerce activities in our luxury pawn business in Las Vegas, where this channel is helping drive sales for the category.
Slide 7 provides some of our sustainability highlights during the quarter. We sold 1.3 million pre-owned general merchandise and jewelry items and provided critical financial services to customers in need in the hundreds of local communities in which we serve. At EZCORP, we foster an environment that values diversity, inclusion and development for all, and we are driving many important initiatives across the organization, enhancing diversity awareness, encouraging inclusive conversations and more.
We launched an EX Pride affinity group and grew all existing U.S. and LatAm affinity groups, EZ Inclusive Conversations and Internal Conversations. The backbone of the company is our passionate, productive, tenured and committed team members, and we continue to find new ways to enhance their experience. Community engagement is also critical to the culture we are building at EZCORP. We are working with 9 U.S. charities, this work closely aligns with our stated goals of supporting financial literacy, eradicating food insecurity, empowering young people to achieve success and poverty intervention.
I would now like to turn the call over to Tim Jugmans, our CFO, to provide more details on our financial results. Tim?