Earnings Labs

National Vision Holdings, Inc. (EYE)

Q3 2023 Earnings Call· Thu, Nov 9, 2023

$24.08

-2.75%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

+6.29%

1 Week

+10.27%

1 Month

+7.79%

vs S&P

+0.81%

Transcript

Operator

Operator

Good day, and thank you for standing by. Welcome to the Third Quarter 2023 National Vision Holdings Earnings Conference Call. [Operator Instructions]. I would now like to hand the conference over to your speaker today, Caitlin Churchill, Investor Relations. Please go ahead.

Caitlin Churchill

Analyst

Thank you, and good morning, everyone. Welcome to National Vision's third quarter 2023 earnings call. Joining me on the call today are Reade Fahs, CEO; and Melissa Rasmussen, CFO. Patrick Moore, COO, is also with us and will be available during the Q&A portion of the call. Our earnings release issued this morning and the presentation accompanying our call are both available in the Investors section of our website, nationalvision.com. A replay of the audio webcast will be archived in the Investors section after the call. Before we begin, let me remind you that our earnings material and today's presentation include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to the factors identified in the release and our filings with the Securities and Exchange Commission. The release and today's presentation also include certain non-GAAP measures. Reconciliation of these measures is included in our release and the supplemental presentation. We also would like to draw your attention to Slide 2 in today's presentation for additional information about forward-looking statements and non-GAAP measures. As a reminder, National Vision provides investor presentation and supplemental materials for investor reference in the Investors section of our website. I will now turn the call over to Reade.

Reade Fahs

Analyst

Thank you, Caitlin. Good morning, everyone. Thank you all for joining us today. This morning, we will begin with a review of highlights from our third quarter, including ongoing progress on our strategic initiatives. We will then provide an update on the upcoming end of our Walmart partnership, as well as our plans to position National Vision for long term profitable growth. As we look ahead to operating a more streamlined and less complex business model, then Melissa will review our third quarter financial results and updated outlook in more detail. Turning to our results, we are pleased with our third quarter performance which reflected ongoing strength from our managed care business, and was supported by the continued progress we're making with expanding eye exam capacity, particularly within America's Best. For the quarter, we delivered net revenue growth of 6.6%, including comparable store sales growth of 4.3%, and we delivered adjusted diluted EPS of $0.15. We saw strength particularly in America's Best which was partially offset by softness in our Eyeglass World business. While we've continued to contend with an exam, capacity constraints across both our growth brands, our initiatives to date have been predominantly focused on our largest brands America's Best. Given the improvement we've seen in our America's Best locations, we are applying and incorporating the learnings from that playbook to improve our Eyeglass World performance. As we discussed on our last earnings call, we were encouraged with the early trends we're seeing with the back-to-school season, and we're pleased to see that performance continued through the period. In addition, we continue to see strength from our managed care business, which is one indicator of the trade down behavior that is occurring with many customers as we continue to navigate a dynamic macro environment. As I mentioned, the…

Melissa Rasmussen

Analyst

Thank you, Reade. And good morning, everyone. As we discussed, we are pleased with our third quarter performance in the ongoing progress we were making on our strategic initiatives where the third quarter net revenue increased 6.6% compared to the prior year, driven by adjusted comparable store sales growth and growth for new store sales. The timing of unearned revenue negatively impacted revenue in the period by 30 basis points. We opened 70 new America’s Best and for Eyeglass World stores in the third quarter. Unit growth in our America’s Best in Eyeglass World brands increased 5.3% on a combined basis over the total store base last year, and we ended the quarter with 1402 stores. As Reade mentioned, we are still on track to open between 65 stores and 70 stores in 2023. Consistent with our previous guidance. Adjusted comparable store sales grew 4.3% compared to the third quarter of 2022 driven by an increase in customer transactions into a lesser degree and increase in average ticket. As Reade mentioned, we saw strength particularly in America’s Best, which was partially offset by softness in our Eyeglass World business. As Reade discussed, our initiatives continue to address our dark and dim store population. Well we have always contended with dark and dim stores. However, the combination of post COVID doctor availability issues and a more challenged lower end consumer has exacerbated the impact of dark and dim on our revenue performance. On average, a dark store is approximately 80% less productive than a store with full coverage, which we define as having five to six days of in store doctor coverage. A dim store on average is approximately 50% less productive than a store with full coverage. By enabling remote we have significantly improved this productivity drag and while there…

Reade Fahs

Analyst

Thank you, Melissa. To summarize, we're pleased with our third quarter results and the ongoing improvement we are making regarding the strategic initiatives we've put in place this year, particularly with expanding exam capacity. While we continue to navigate an ever-changing macro environment, we remain focused on the aspects of the business we can control. With respect to profitability, we are taking actions to mitigate the impact of the termination of the Walmart partnership, and streamlining our organization to align with our go forward operating model. As we look ahead, I'm confident that we will continue to build on the progress we've made throughout this year, positioning us well to deliver on our long-term objectives. Now we'll open it up for questions.

Operator

Operator

[Operator Instructions]. Our first question comes from the line of Anthony Chukumba from Loop Capital Markets. Your line is open.

Anthony Chukumba

Analyst

Good morning. Thank you so much for taking my question. Congrats on the strong results. I found the cost savings opportunities. Interesting, I have to imagine you're going to save a ton of money, just not having Reade having to fly to Bentonville all the time. So, so there's that. So, but seriously, so my first question, you've talked in the past about the comp differential between manage vision care, versus out of pocket was just wondering if you can just give any commentary, particularly on the out of pocket. And whether you're seeing any improvement in the comp trend there?

Reade Fahs

Analyst

Yeah. So as you pointed out there, our managed care business has been really great. Year-to-date, aren't we -- our managed care? Demonstration started strong and just strengthened throughout the year. The great thing about our managed care business is that it's not our customers' money. So, that's good. And also, I think that the managed care customers have realized that their money goes further with us than it has than it does otherwise.

Anthony Chukumba

Analyst

Got it. And then you've talked in the past anecdotally about, seeing better cars in the parking lot is, evidence of the trade down impact and sounds like you got some impact from that. I mean, is that, sequentially getting better? I'm just trying to think about, the sequential comp acceleration, how much of that was, remote eye exams versus normalization of purchase patterns versus like, trade down? So, that's when we kind of think about that.

Melissa Rasmussen

Analyst

Yes, so trade down continues, and we're seeing a greater percent of our customers coming from over $100,000 households. And managed care is part of that. But some relates to the non-managed care as well.

Anthony Chukumba

Analyst

Got it. That's helpful. Keep up the good work. Thanks.

Reade Fahs

Analyst

So thank you, Anthony. And, and yes, I will be saving money by not going to Bentonville, that was very good.

Operator

Operator

[Operator Instructions]. Our next question will come from the line of Michael Lasser from UBS. Your line is open.

Michael Lasser

Analyst

Good morning. Thank you so much for taking my question. Your expectation that you can get to a mid-single digit operating margin by 2025? Can you give us a bridge on the components that are going to drive that? And as part of it? How much is going to be driven by pricing? What are you finding about your ability to pass through additional price increases without disrupting the value proposition to your customer?

Reade Fahs

Analyst

I'll take the pricing side of that first, Michael. So, we've been taking some peripheral pricing action throughout the year non headlined pricing action. And I think we mentioned two calls ago that, that we're doing a deeper dive study. We're always monitoring price scores, but that we're doing a deeper dive study in our server pricing architecture relative to competition and based on that we have some programs that we're going to be putting in place at the very end of this year. That as Melissa said, we think you're going to play a nice role in improving our margins next year.

Melissa Rasmussen

Analyst

Hey, Michael. This is Melissa. So, we're expecting that we will have some benefit in 2025, as we complete the remote implementation phase, we spoke about that earlier in the year. And with that, we'll save on rollout expenses, we'll expect to see some gross margin improvements as we, as we move past the Walmart, lower margin business, and the AC Lens distribution lower margin business. With that we'll see some operating margins benefit as we roll into 2025.

Reade Fahs

Analyst

And, Michael, can I just follow up on one other thing relative to the pricing side of that, we are putting in the pricing actions that we refer to I think ever since we met, you've heard us say that we like to grow by transaction count more than by average fail. And we're very pleased that Q3 showed a positive comp transaction for the quarter. And that's the way we like to grow. That's -- that was the primary focus of the growth in the quarter.

Michael Lasser

Analyst

Without a doubt Reade that being said your implied fourth quarter guidance does suggest that your comp is going to slow, though. A, is that what you've seen already thus far this quarter. And then B, why do you think it would be slower?

Melissa Rasmussen

Analyst

Yeah, so Michael, we do expect some deceleration in the implied Q4 comp. And we believe that's pretty good given the uncertain environment we have factored in the current trends that we're seeing in the business. And something to keep in mind is that our talk has always factored in two key drivers, first being the health of the consumer. And second being the success that we have as we expand exam capacity. We are gaining traction with respect to that and controlling the factors of the business that we can control. We're pleased with the performance to date and expect to have positive constant 4Q and full year.

Michael Lasser

Analyst

Thank you very much. Good luck.

Reade Fahs

Analyst

Thank you.

Operator

Operator

Next question offline of Zach Fadem from Wells Fargo. Your line is open.

Zach Fadem

Analyst

Hey, good morning. So when you look at your 4% comp in the quarter and nearly 6% at America's Best, could you parse out the comp impact from fully staffed stores relative to the drag of understaffed and dark stores? And then maybe talk about how these metrics each of them have been tracking throughout the course of the year?

Melissa Rasmussen

Analyst

Yeah, sure Zach, related to the dark and dim stores, that number can fluctuate greatly throughout the year and year-to-year. So, it's difficult to tie a specific comp because you're not looking at the same store. Now, with that, what we have said is that we do expect to see or we have seen that we have a constant line more in line with our historical performance when it's staffed at the capacity that we desire. When we're thinking about the total sales productivity, we can talk about that from the perspective of the dark and dim impact on overall revenue. So with the dark stores that has a productivity drag of about 80% compared to a fully staffed store, and the dim store has about a 50% drag as compared to a fully staffed store. And with this, we have continued to expand our strategic initiatives and recruiting retention in remote and remote is something that can help the dark and dim situation quite significantly. And that has become a factor in stores that we are looking to open as we expand our fleet, we think about whether or not a remote state will allow us to implement remote as we're moving in there when we think about our recruiting initiatives. So, overall remote can help and it continues to have a positive impact as we drive forward on dark and dim.

Zach Fadem

Analyst

I'm going to try to ask that a little bit differently. What is your comp for fully staffed stores?

Melissa Rasmussen

Analyst

We haven't spoken specifically to comp on our fully staffed stores. What we did talk about is that we have our dark stores that were a percentage of our fleet as their highest of America's Best at mid-single digit number of stores. And we're now low single digit number of dark stores so we haven't spoken specifically to comp on fully staffed versus not staff.

Reade Fahs

Analyst

But I believe I said in my comments, though, where we have the capacity, the stores are delivering comps in line with historical norms. So, we didn't, we are giving a specific number, but it is in line with historical norms, where God knows, where we can execute our model. It works great.

Zach Fadem

Analyst

Appreciate that Reade. And then just -- it looks like the spread between America's Best and Eyeglass World has widened over the past couple of quarters. And with your initiatives largely focused on America's Best just curious if you could talk about the state of Eyeglass World as a concept strategically and whether you still expect Eyeglass World to be an accelerating unit growth driver in the years ahead, and how those returns compared to AB?

Reade Fahs

Analyst

That you've got it 100% right, we have been focusing on specific -- challenge is primarily the same. It's primarily a coverage related challenge. We've been implementing on our key programs in America's Best first because it's bigger, right. And now we're turning our attention as we've been getting the nice success there to taking that same playbook and applying it to Eyeglass World. So, yes, it is a similar challenge. We just focus on America's Best first, but we're putting the playbook in place now with Eyeglass World.

Zach Fadem

Analyst

Got it. Thanks for the time.

Reade Fahs

Analyst

Thank you.

Operator

Operator

My moment for next question. Next question offline of Paul Lejuez from Citi. Your line is open.

Brandon Cheatham

Analyst

Hi, everyone this is Brandon Cheatham on for Paul. Just want to follow up on that. You mentioned how many stores at America's Best are dark or dim? Could you unpack that for what that looks like an Eyeglass World versus what's kind of a normal level?

Reade Fahs

Analyst

We haven't shared that we might share that in the future. We just haven't broken that out yet.

Melissa Rasmussen

Analyst

Yeah, Brandon, we specifically spoke about the America's Best fleet, because that's the larger fleet. And we wanted to quantify what that was doing to the business overall, as we thought about the dark stores, we talked specifically about the improvements that we've made related to hiring, retention and remote rollout. And we'll look to apply that learning and playbook to our Eyeglass World stores.

Brandon Cheatham

Analyst

Got you. I was wondering, if we could dive in a little bit into margin impact in the first half of ‘24. I believe that the contact business had increased cost to, is impacting the back half of this year. So, can we expect a similar headwind in the first half of next year? And then just the timing of the AC Lens business rolling off, which I believe is a lower margin business than your Walmart stores? So, should we see incremental pressure in the first half of next year? And then, as that rolls off, things improve from there.

Melissa Rasmussen

Analyst

Yeah, so we'll talk more specifically about ‘24 as we release our year end guidance. But what we did put out related to AC Lens and Walmart, we did want to quantify what's the impact of that roll off would be because of the staggered end date. So we put out that the expected revenue would be between $140 million and $150 million with a similar profit profile to what you're seeing in 2023. We do expect that we'll continue to have as we go into fourth quarter the gross margin headwinds and tailwind that was spoken about previously, the quarter and the year has played out largely as we'd have expected, we have doctor cost headwinds offset by exam pricing benefits and expanded exam capacity. In addition, we have seen some product favorability from free to expense as well as some additional product favorability.

Brandon Cheatham

Analyst

Got it? I appreciate it. Good luck.

Operator

Operator

And our next question comes from Adrienne Yih from Barclays. Your line is open.

Adrienne Yih

Analyst

Great, thank you so much. Good morning. Reade. Happy to hear the progress on the remote exam. But I think what would be super helpful at least for me would be sort of more the long-range plan. So, definitely you're making progress kind of quarter by quarter. Maybe on a three-year basis, could you talk about the pace of remote implementations? Possibly slowing? I think I heard that correctly next year. It just seems like such low. I mean, I'm not going to say low hanging fruit. But it seems like it's such an impactful when you when you get, the coverage on the exam? Are there -- I guess I'll ask it. Can you share with us your sort of use case kind of status quo? If you don't, if you kind of do it as planned? And then maybe I'm sure you have an upside sort of accelerated, big goal, right over that same time horizon? Does that require you just to go faster with what you're doing? Or are there disruptive technologies that you can implement? I know, it's very long, long winded question. But it just seems like there's so much opportunity over the one-, two and three-year horizon to get to that 5% and higher. So, you can speak to that. And then I have a follow up for Melissa. Thank you.

Reade Fahs

Analyst

Good, Adrian. And first, I'm going to turn it over to Patrick, who's the captain of our remote initiative here, but I just want to -- it was a little hard to hear you. So I'm going to just serve it up. So, it's understanding the expansion game plan Adrian agrees that it's a huge opportunity. I think there was a little bit of a why not go faster aftermath to the question. So, Patrick, take -- could you have that?

Patrick Moore

Analyst

Yeah, Adrian, I'll follow up your long-winded question with a long-winded answer. No, I do want to unpack that a little bit. I'm glad you asked that question. And just as a precursor, great results out of remote. We're seeing it as a win for doctors, patients, store teams, its driving incremental sales, incremental costs, and incremental profitability. As a side note, we will be even more profitable this year. As expected after being dilutive last year, Melissa talked about the benefits of remote for dark and dim and recover that. But that's, that's a big factor. We're on track to set up another 200 this year, taking us to 500. And really, this kind of brings the first big initial phase two, a close, we still have future phases. But there's really a couple of things there. And we have now equipped two thirds of the states where we operate America's Best. While there is opportunity remaining in some other states. And there are a couple of the larger states out there that we look forward to hopefully equipping one day, we are at critical mass now remote has become a really big factor in our site selection for new stores as well. So, this slowing is both natural based on what we've done thus far. But we're also now kind of continuously monitoring state regulatory and navigating state regulatory rules, and looking for other states to open up. My own belief is that over time, telemedicine will become more and more normal and natural, but it's going to it's going to take a while. And so as we look, as we've always said since earlier this year, as we clear the big initial investment phase of remote, we are looking to see about a turn of operating margin improvement, we have guided towards that happening in the second half of 2024, by the end of the second half of 2024 and still feel really good about that. So, pace is slowing based on good work, pace is slowing based on our confidence to take our model into each state which can have varying rules. But again, we monitor that super closely and we'll be looking to take more states into remote, it just won't be quite as broad scale and lumpy as this first big base.

Adrienne Yih

Analyst

Okay, just a quick follow up to that. Is there an alternative technology or newer technologies that you're testing that that you have not yet implemented?

Patrick Moore

Analyst

In the states, it really comes down to? What do our regulatory bodies allow for a full health exam? And so we believe we have as good maybe the best remote exam out there in the market today. And so it's probably less about us doing things differently, and more about us kind of navigating into those states and maybe even those states becoming a little more open to telemedicine.

Reade Fahs

Analyst

Also fit as technologies evolve and new technologies emerge. And we are generally testing a couple of different things in the area of exam technology and who knows what will be invented, who knows what will be made legal, but we'll be ready on both those fronts. And then remote sibling electronic health records. I think we are we're saying by the end of next year all America’s Best will have electronic health records.

Operator

Operator

Thank you. Our next question comes line of Brian Tanquilut from Jefferies. Your line is open.

Unidentified Analyst

Analyst

Good morning and great job on the quarter. You have [indiscernible] on for Brian. So. maybe it'll kick off with a question on optometrist’s labor first, it'd be helpful maybe if you provide some KPIs help us understand how optometrist capacity has been trending quarter-on-quarter, things like adds, turnover and retention. And then also, as you continue to roll out remote, I know it's still in early phases. But can you detail the impact on average productivity per commission, and then I have a follow up.

Reade Fahs

Analyst

Good. So, while we're not where we don't quantify specific capacity levels, I think if we're saying retention has improved for the second year in a row, that's our recruitment is going to deliver a second record year and record new grads who tend to start in July and August. And then Patrick just went through the remote successes, those do add up to improved capacity.

Patrick Moore

Analyst

Yeah, in terms of remote doctor productivity. We're laser focused on continuing to improve that through really three key emphasis areas. The first is just the technological optimal alignment of supply and demand doctors to patients. Remote has introduced complexity into what was a simpler model for scheduling. We continue to improve on scheduling capabilities, we continue to improve training and feedback loops for doctors and technicians and store associates. And finally, a lot of time it comes down to the remote software, in electronic health record interfaces, we have teams that are continually making those more streamlined and fluid for doctors. So, our expectation is remote doctors will at least mirror the productivity of inline doctors. And again, in some theoretical manner, I’d see them going to surpass that over time.

Reade Fahs

Analyst

But yeah, I certainly hope you're taking away that we are pleased with our progress and capacity expansion, as we like to say, retain, recruit, remote. I think that is showing in our Q3 results, as we said positive comp transactions because we're able to offer more eye exams and more exam appointment slots. And this remains our constant focus. And we'll be now bringing that playbook to Eyeglass World.

Unidentified Analyst

Analyst

Absolutely, and really appreciate the color and to switch topics a little bit on managed care penetration. I mean, clearly, that's been trending really well throughout the year, as we look at this on a long-term basis read maybe if can you talk about, you know, where you think the high watermark is in terms of just penetration in the managed care population, as relates to your entire book of business. And I guess what it would take to get there?

Reade Fahs

Analyst

So, we only publish our managed care penetration once a year because of changes in seasonality and the like. And so the last time we said it was a third of the business I - we've been repeating that it's been very healthy and getting healthier throughout the year. Again I think what we what has been discovered is that by customers with some help from our marketing that we’re a great place to use your managed care benefits. And of course, there's also the word-of-mouth side of that you you're the same age care as your co-workers. And you tell them about your good experience and that snowballs from there. But I'm not sure there is a high watermark I think it will continue to grow. I think we are on a roll here. And so I don't, I think when we publish our number with our at the end of the year, it's going to be up nicely. And I would expect that to continue.

Operator

Operator

Thank you. Our next question we have line of Simeon Gutman from Morgan Stanley. Your line is open.

Simeon Gutman

Analyst

Hey, good morning, hi everyone. Pace of openings for the go forward in terms of new units, is that commensurate, so you don't have dark or dim stores? And then can you speak to you mentioned the new hires from this recruiting class? Can you talk about the prevailing the waves that you're hiring at versus the prevailing wage of your system?

Patrick Moore

Analyst

Hey, Simeon, good morning this is Patrick hitting on new stores do want to add that assuming the year into - end of the year timing works out? Well, we do expect to be at the hopefully that tip top of that 65 to 70 range for 2023. So, we're happy, really happy with what we've accomplished over the last two years for our real estate and store teams in terms of continuing the unit growth. In terms of how we're thinking about next year, look, we're in the midst of planning, I will tell you that there are a lot of factors that come into that every year. State site brands, doctor recruiting optionality remote it’s has become a significant factor, as it is not plan A but it is a really nice plan B. We're looking at all that very carefully right now and expect to be able to share those details with you in as we close the quarter and fourth quarter. But rest assured, we're still focused on taking advantage of the whitespace opportunity that remains in front of us, while carefully balancing the other dynamics that we mentioned.

Simeon Gutman

Analyst

Okay, and then a follow up. Oh, sorry, go ahead.

Melissa Rasmussen

Analyst

Oh, I'm sorry, this is Melissa. So just to add on to that a little bit about the doctor component. So, we don't expect that the supplies environment will change as it relates to doctors anytime soon. But what we are doing, we had implemented an incentive compensation program to incent the doctors to be more productive. And that would, their level of productivity would drive their incentive compensation. And in addition to that, as far as base wages go, we had previously seen wages expand in the low single digit range, historically, and now that's closer to the mid-single digit range. And we do expect that going forward. At this time, we will leverage our cost structure at mid-single digits. And we've laid out the plan to get back to mid-single digits as we roll into 2025.

Simeon Gutman

Analyst

Thanks for that. And then my follow up is on SG&A, I saw the factors in the release, especially regarding I think incentive comp, which you just mentioned. Can you talk about advertising expense? Is that, are you spending along the lines at which you planned or did you spend any more and then the outlook for that for the rest of the year, please?

Melissa Rasmussen

Analyst

Yeah, so with advertising, we do see a little bit of advertising leverage as we move into fourth quarter. And that's just due to more productive advertising, that we're expecting to have SG&A. Overall, yes, we will expect to be leveraged for the full year. And that is largely related to the incentive compensation reset that we spoke about initially with our year end release.

Operator

Operator

Our next question comes from the line of Dylan Carden from William Blair. Your line is open.

Dylan Carden

Analyst

Thank you. Just curious what percent of your stores are dim, sorry, if I missed that, and your counter stores dim if it's got remote capacity. And maybe how that's trended over time?

Melissa Rasmussen

Analyst

Hey, Dylan. So, we didn't specifically quantify the number of them stores because that number changes quite significantly, because then it is less than three days of covers. So, if you have part time doctors, you may be dim one week and not the next week. So, that number is a little bit harder to nail down. But we were able to nail down the productivity drag or a dim store, which is about 50% of productive, fully productive store. Now with that we are enabling remote in as many stores as possible that are specifically impacted by dark and dim. And that increases the productivity in double digit range based on adding remote to a darker dim store.

Dylan Carden

Analyst

So, keyless directionally give us a sense of how dim I mean, if you can nail down the productivity, I guess how many stores are you counting in that calculation? And then just sort of how that's worked through the year?

Melissa Rasmussen

Analyst

So, as far as so with dark stores, we talked specifically about we've improved that from the mid-single digits at the high point to now we're at low single digits within stores, again, that number changes quite significantly and from period-to-period year-to-year. So, we will continue to figure out ways to explain that to you all. But dark is the one thing that we can nail down. We do have more dim stores than dark stores. And that impact though as I said with dim stores in a little bit less than it is with dark stores. So, we'll continue to work on that. We'll, we'll continue to put remote into those stores and increase productivity with the levers that we do have.

Dylan Carden

Analyst

Okay, and then in the services and plan segment, just thoughts on kind of the margin degradation. And plans to kind of get that back, if you can get back to more historical ranges.

Melissa Rasmussen

Analyst

Yeah, so what we had talked about initially was that we would continue to expect to see the doctor cause headwind. And that is being offset partially by the exam expansion, and exam pricing initiatives. We will continue to work to get back to mid-single digits, which will leverage that cost structure. And with the warranty plans, revenue, that's a component that our stores will be working on. And we'll continue to expand those offerings so that we can service our customers.

Operator

Operator

And our last question for today will come from the line of Molly Baum from Bank of America. Your line is open.

Molly Baum

Analyst

Hi, thanks for taking my question. I just had one quick one kind of high level on the competitive landscape. I know you talked little bit about you're leveraging marketing and advertising dollars a little bit better. Other competitors this week have announced that they're returning to growth and marketing and advertising dollars. So, just curious how you feel about the current competitive landscape. And then I guess on top of that, how you're thinking about Walmart as a competitor now that they're taking their optical business in house. Thank you.

Reade Fahs

Analyst

Good. So, overall, we haven't seen significant changes in the competitive landscape. Yes, I - we’re aware that one competitor did announce more aggressive marketing effort, you've got to just think about market share in this category. Because it's just a highly fragmented category. So, an increase in marketing spending from one competitor doesn't drive massive pieces. And especially sort of different competitors, attract different customer bases. Ours is a more lower income budget conscious, less, less high-end consumer. And so oftentimes, we're talking to different consumers in our marketing and, and while Walmart is yes, sort of taking the 227 stores, we're not expecting them to be a more aggressive competitor, and they do not historically do marketing of their Vision Center business. In general, the competitive landscape I think, is pretty similar to the last call that we did, and, and ecommerce has stayed very stable for a long time as a percentage of the business of the category.

Molly Baum

Analyst

Got it? That's it for me. Thanks so much. Appreciate it.

Reade Fahs

Analyst

Yeah, but I would like to just point out one other thing is that your first piece, even in light of some competitive marketing increases, positive comp transactions for Q3, they're still coming in.

Operator

Operator

Thank you. And I would now like to turn the conference back over to Reade for closing remarks.

Reade Fahs

Analyst

Thanks, everyone, for joining us today. Well, yeah, we're pleased with the third quarter on track to deliver on our objectives for the year. The macro environment, of course, is uncertain, but we're in pleased with the customer count growth both for Q3 and year-to-date. And believe it supports the progress we're making in our key strategic initiatives, especially in the area of building capacity so that we can provide advance to the customers who patients and customers who want to come to us. We appreciate your interest and support. We look forward to talking to you, to give you our Q4 earnings next year. Thank you very much.

Operator

Operator

And this concludes today's conference call. Thank you for participating. You may now disconnect. Everyone, have a great day.