Reade Fahs
Analyst · Barclays. Your line is open.
Good. So, Adrienne, the great thing is -- about this moment is it reminds us just how much more sophisticated we are versus '08 and '09 when, in truth, our assessment in '08, '09 was literally about store managers telling us that were nicer cars in the parking lot, okay, because we did not have data on that. We do now, as you say, we can say what percentage of our customers are coming in from over $100,000 income households and we have seen steady improvements in that since -- why don't we call it, since about this time last year, since about March, April last year when the economy started to get tighter. So, yes, that is very data-driven, and in '08, '09, it was not. In terms of capacity, so let me take you through the patient journey. So, the whole patient journey is, first you start to realize you're not seeing street signs as well or menus as well, and then you go through a period of denial where you are trying to think it will go away and trying not to think you're getting older, and then over the course of several weeks, you get to the point where you say, "Wow, I really need to act now," and then you're in the mood to act once you get over that denial. And so, what you do is go to our -- go to americasbest.com and or for any of our brands, you can make appointments online and you try to find an appointment that convenience for you. Generally, what we find is people would really like to get an appointment in the next few days once they get to that point. And again, it can be online, it can be through calling a store, it's a nice mix of both those things with our customer base. But if you're in the mood to act and you can't find an appointment near term, you might think of other options. In addition, there is a walk-in piece, because every day there are walk-ins to all of our store brand, almost all of whom are seeking an eye exam, so that they can update their prescription and start the process. And people tend to buy their glass before they get their eye exams. It's just how that works. So, if one does not have an exam available in the coming few days, then oftentimes there can be people think about -- probably think about other options.