Reade Fahs
Analyst · Wells Fargo. Your line is open.
Oh yes. Like what we're seeing is a long-term trend in the category, where a shift to value, and that's -- I don't know, it's certainly been going on for a decade, and especially so in the past seven years. And so, the category, there is a definite shift to value going on, and we've been the beneficiary of that for quite some time. I do think that the category is off to a slower start for the reasons we talked about, Omicron and weather, and the weather, I think it was like five or six storms, and they all hit on the worst possible days of the week too, the highest days of the week, so that was -- and so the whole -- that anyone who is sort of out there with a broad geography affected by weather will have that, so I think the category is off to a slower start than any of expected, due to those factors. We don't think, in terms from a competitive environment, it's generally unchanged, but it's generally unchanged in the shift from independent to chains, the shift from malls to non-mall businesses, it's sort of several pieces like that. There have been two or three percent of doors have shut since COVID started, that's 2% to 3% of independent stores have shut, a lot of doctors just threw in the towel and said, "I'm going to retire, this is too much for us." And so, there have been sort of challenged hosts that have been not great places to be in optics, and that's -- again, that all favors us. I can't predict the future of the consumer, but I do think that when inflation is out there, and the like, people seek value, and that's what we're known for. So, in general, I feel that's a continuation of what we've been talking about for since we went public, in 2017.